The thing us, Collingwood rarely have a cycle at the bottom.Collingwood are a huge club everyone knows this. But don't tell us their numbers when they are on top. Tell us the numbers when you are at the bottom. That is what really shows a clubs size.
And they're not at the bottom for long enough to materially impact their membership numbers, attendances and TV viewers.
The longest period they've ever had between Grand Final appearances is 11 years - between 1991 and 2001 - they don't have decades of celler-dwelling like the other supposed historical 'Big 4' clubs.
That's what makes them a Powerhouse.