Yes. Kudos Brad. Edge is his psychological line in the sand. It's the standard now. Each individual knows what it is and is either playing to that standard or not. There's actually no getting away from it because it makes them accountable to each other now; they're finally all on the same page.Pretty inspired coaching if he's deliberately publicised The Edge so the media will kick the s**t out of them whenever they drop their bundle
Truck's blue-collar mantra wasn't wrong and he think he did instil in them some recognition of how consistent they need to be with their work ethic, but the edge is it. It's the standard. Now to push that edge.