Prediction New Club Logo

[bomberclifford]

The direction of the new logo clearly encompasses the bars and removes the magpie reference (with the bars). Perhaps it's one step closer to the Bars being warn in the AFL one day?

... or it's a concession to NOT wearing them in the AFL.

 

[PowerBaz]

... or it's a concession to NOT wearing them in the AFL.

That's a given for the moment, depends how you want to look at it.

 

[PowerBaz]

... or it's a concession to NOT wearing them in the AFL.

I think Eddie would rather they don't exist at all don't you agree, as they do currently, this will shit him.

Could also be a realization one day no SANFL team will wear them.

 

[Rexie J]

... or it's a concession to NOT wearing them in the AFL.

A genuine question Bomber as I assume logo/brand is your line of business.

If you were given the brief what are the most important factors for you and I'm not expecting draft drawings just the basics.

Thanks.

 

[Launchpad McQuack]

I think Eddie would rather they don't exist at all don't you agree, as they do currently, this will s**t him.

Could also be a realization one day no SANFL team will wear them.

Yes, I'm sure he'll be real cut up we're opting to put prison bars in a tiny logo. The big dick move would be to just wear the bars anyway. What are they going to do, force us to forfeit all our points? Cool, then we can sack Hinkley.

 

[bomberclifford]

A genuine question Bomber as I assume logo/brand is your line of business.

I've got over thirty years experience as a designer, the last twenty of which have been running my own brand design studio. We work primarily with professional services, accountants, lawyers, engineers, architects etc but the methodology is the same no matter the industry. Sports branding is particularly complex and has some unique aspects to it but the underlying process to get the best outcome is still the same.

If you were given the brief what are the most important factors for you and I'm not expecting draft drawings just the basics.

There's no givens in any branding job, you have to explore the possibilities without pre-conceived notions. Which is probably the thing that disappoints me most about the proposed new logo, it feels like it was designed by a committee and they gave it to a designer to 'draw up'.

I've said before that I think the PA monogram has the most going for it as a standalone brand mark that is a logical extension from where we've been, but there is so much more that needs to be considered.

One thing that may go over most people's heads is the typography that supports the system. From what I've seen in renewal mailers and on the website, it's not looking good. A custom designed typeface that provides the foundation for the identity system would be the most effective way of creating an 'instant' brand presence. Anything that would be written in a typeface like this, would instantly be recognisable as Port Adelaide Football Club. It's also a very good way of conveying a consistent tone in all communications, from emails, to printed signage, membership gumf, etc.

I'd also suggest that a tiered system is what's required here: formal club logo, secondary and tertiary lock-ups (ie different configurations etc), animated logo, 3 dimensional logo, variable colour uses, type only format, merch applicable logos/symbols, mascot character creation and design, kids club branding, merch design, etc

I'll be there on Sunday hoping to hell I see some of this stuff but I don't hold out much hope.

To me, it looks like the board/executive decided what they wanted and then made other people do it. I know the agency they used and it is well under par of their usual output, which usually points to a 'hands on' client.

 

[Workingclass]

The direction of the new logo clearly encompasses the bars and removes the magpie reference (with the bars). Perhaps it's one step closer to the Bars being warn in the AFL one day?

More likely it's foreshadowing the demise of the magpies altogether.

And two showdowns with prison bars for the logos first year and not thereafter

 

[Rexie J]

I've got over thirty years experience as a designer, the last twenty of which have been running my own brand design studio. We work primarily with professional services, accountants, lawyers, engineers, architects etc but the methodology is the same no matter the industry. Sports branding is particularly complex and has some unique aspects to it but the underlying process to get the best outcome is still the same.




There's no givens in any branding job, you have to explore the possibilities without pre-conceived notions. Which is probably the thing that disappoints me most about the proposed new logo, it feels like it was designed by a committee and they gave it to a designer to 'draw up'.

I've said before that I think the PA monogram has the most going for it as a standalone brand mark that is a logical extension from where we've been, but there is so much more that needs to be considered.

One thing that may go over most people's heads is the typography that supports the system. From what I've seen in renewal mailers and on the website, it's not looking good. A custom designed typeface that provides the foundation for the identity system would be the most effective way of creating an 'instant' brand presence. Anything that would be written in a typeface like this, would instantly be recognisable as Port Adelaide Football Club. It's also a very good way of conveying a consistent tone in all communications, from emails, to printed signage, membership gumf, etc.

I'd also suggest that a tiered system is what's required here: formal club logo, secondary and tertiary lock-ups (ie different configurations etc), animated logo, 3 dimensional logo, variable colour uses, type only format, merch applicable logos/symbols, mascot character creation and design, kids club branding, merch design, etc

I'll be there on Sunday hoping to hell I see some of this stuff but I don't hold out much hope.

To me, it looks like the board/executive decided what they wanted and then made other people do it. I know the agency they used and it is well under par of their usual output, which usually points to a 'hands on' client.

Superb reply and greatly appreciated.

Thank you.

 

[Smartys Power]

I think Eddie would rather they don't exist at all don't you agree, as they do currently, this will s**t him.

Could also be a realization one day no SANFL team will wear them.

You know the prison bars feature in our current logo right?

 

[tribey]

Anything that would be written in a typeface like this, would instantly be recognisable as Port Adelaide Football Club.

This is something the NFL teams do exceedingly well, both in terms of wordmarks and their custom name/number jersey fonts.

 

[PowerBaz]

You know the prison bars feature in our current logo right?

ha ha! Yeah for some reason it escaped me.... They are more of a focus now. (in new version)

 

[PowerBaz]

Just trying to think is there further development to it all? - just did this to have a squiz how it could go if we did end up in the bars. I think this is where it gets hard becuase the teal wants to come out the further to the right it gets, it becomes a token gesture really.

The teal is Ports unique colour in the AFL landscape and I doubt we will ever drop it.

Not sure I like the concept of the logo that's been floating about - doesn't fit well with the 'V' jumper.

I think we are heading for a confused visual identity - We can't wear what we want to wear so we are trying to hang onto it which = something average.

Also the brand is bigger than the visual stuff, people chanting 'Power' at the home games is pretty big, are we going to have a Crows style practice session for something new?

I would love to know the history of where it all came from - maybe they just saw $ for new Merch?

 

[Dylan8]

This is something the NFL teams do exceedingly well, both in terms of wordmarks and their custom name/number jersey fonts.

Most NBA/NFL rebrands in the last decade have done it amazingly. A model to look at. I looked a lot at Toronto when I was knocking up my concept.

 

[tribey]

Most NBA/NFL rebrands in the last decade have done it amazingly. A model to look at. I looked a lot at Toronto when I was knocking up my concept.

Who was the last AFL team to try it? I remember Brisbane having fancy custom numbers at one point during the Matthews reign, but it was relatively short-lived.

 

[tribey]

Who was the last AFL team to try it? I remember Brisbane having fancy custom numbers at one point during the Matthews reign, but it was relatively short-lived.

Courtesy of Mero’s Footy Jumpers. Such a random thing.

 

[bomberclifford]

This is something the NFL teams do exceedingly well, both in terms of wordmarks and their custom name/number jersey fonts.

Yeah they are the gold standard, along with the MLB teams.

 

[RussellEbertHandball]

I've got over thirty years experience as a designer, the last twenty of which have been running my own brand design studio. We work primarily with professional services, accountants, lawyers, engineers, architects etc but the methodology is the same no matter the industry. Sports branding is particularly complex and has some unique aspects to it but the underlying process to get the best outcome is still the same.




There's no givens in any branding job, you have to explore the possibilities without pre-conceived notions. Which is probably the thing that disappoints me most about the proposed new logo, it feels like it was designed by a committee and they gave it to a designer to 'draw up'.

I've said before that I think the PA monogram has the most going for it as a standalone brand mark that is a logical extension from where we've been, but there is so much more that needs to be considered.

One thing that may go over most people's heads is the typography that supports the system. From what I've seen in renewal mailers and on the website, it's not looking good. A custom designed typeface that provides the foundation for the identity system would be the most effective way of creating an 'instant' brand presence. Anything that would be written in a typeface like this, would instantly be recognisable as Port Adelaide Football Club. It's also a very good way of conveying a consistent tone in all communications, from emails, to printed signage, membership gumf, etc.

I'd also suggest that a tiered system is what's required here: formal club logo, secondary and tertiary lock-ups (ie different configurations etc), animated logo, 3 dimensional logo, variable colour uses, type only format, merch applicable logos/symbols, mascot character creation and design, kids club branding, merch design, etc

I'll be there on Sunday hoping to hell I see some of this stuff but I don't hold out much hope.

To me, it looks like the board/executive decided what they wanted and then made other people do it. I know the agency they used and it is well under par of their usual output, which usually points to a 'hands on' client.

Slightly off topic bomber, but did you watch How Australia got its MoJo last night? Russell Howcroft's doco into probably Australia's greatest creative admen Alan 'Mo' Morris and Allan 'Jo' Johnston.

It was interesting to see how successful they were and how able they were to meeting their brief by a combo of creative simplicity, as well as the fact Jo was a musician so he wrote the songs about the product and sang them.

I know creating a logo isn't as sexy as creating an advert, but the creative thinking process would be similar in trying to meet your brief. I was thinking last night, as I was watching the program, how would MoJo create an ad, image and logo for Port?? Jo was a Rust Belt Refugee so he would have had a decent understanding of Port.

For those who haven't seen it, its worth a look on ABC iview.

How Australia Got Its Mojo

Gruen's Russel Howcroft tells the story of two of Australia's greatest admen, Alan 'Mo' Morris and Allan 'Jo' Johnston, the creatives behind some of the most iconic ads of the 70s and 80s that helped define Australia.

iview.abc.net.au

 

[Lagooner]

View attachment 757212

Courtesy of Mero’s Footy Jumpers. Such a random thing.

We should’ve stuck with the block numbers from 1997. They looked great and tied in really well with the POWER font in the logo. The brand could’ve evolved in that style into something like Dylan’s effort.

 

[PA88]

The new logo does not look like a 150th celebratory logo. I understand that it is supposed to represent the simplicity of our beginnings but I hope that after 2020 it reverts back to the two separate logos (which I believe that is their intention).

If the club does not want to revert to two separate logos beyond 2020 then they must start from scratch again because I don't think this 2020 logo is suited for the long term. I don't mind the new font of the PA but I think they should let the PA monogram remain with the merchandise that is so popular. People say the PA appears too much like a baseball monogram but I also think it appears too business like for a sporting club. If a new logo beyond 2020 is seriously considered and the Magpie is important to the club/members then I don't see why the Magpie cannot be cleverly incorporated in a new one club logo moving forward though.

I've never understood why some supporters do not like the fist holding a bolt. It looks strong to me. It does have meaning although the club has never properly explained what motivated that idea, which they should have done form the very beginning and have it always available for young members to access and read about. It is a logo with Port traits in it.

 

[S.Patrol.G]

I'm so disillusioned by this club at the moment, I'm convinced it will be horrible.

 

[Jojay]

I haven't kept abreast of this thread but is the logo going to be unveiled at the B&F on Friday?

 

[Contested Marx]

We should’ve stuck with the block numbers from 1997. They looked great and tied in really well with the POWER font in the logo. The brand could’ve evolved in that style into something like Dylan’s effort.

agreed, but don't the AFL mandate that all teams have the same number font? we had to get permission for those numbers when we wore the old away strip vs. St Kilda (round 1, 2017?)

 

[PowerBaz]

 

[Lagooner]

agreed, but don't the AFL mandate that all teams have the same number font? we had to get permission for those numbers when we wore the old away strip vs. St Kilda (round 1, 2017?)

I’m not sure if it’s a rule or not. There are already slight variations in standard kits (some have solid colours, others have white outlines) and there have been plenty of one-offs (the block number reprise in 2016, the dot numbers from Krak’s Indigenous guernsey, the small numbers on the Shanghai guernseys, St Kilda’s rainbow numbers for the Pride game). I think Brisbane had some small and weirdly low-placed numbers for a season or two recently.

Anyway it doesn’t seem like much of an imposition for a club to use a different font if they want to as long as it’s legible.

 

[Lagooner]

View attachment 757273View attachment 757272

The P needs to be bigger but I love the orts.

#tobias