News New Uniform and Logo

[electricfeel]

At the end of the video that Freo have put out at the end they have

Hill
Pav
Sandi
Ibbo
Mora

as the "leading faces" ... interesting that Ibbo would be in there.
Would've though Ballas or Fyfe may have featured.

Ibbo must be a keeper.... no Brisvegas trade for him perhaps?

Ibbo speaks very well and does quite a few press conferences, so I'm not surprised he's up there.

Wish Barlow was one of the leading faces!

 

[estibador]

Nah, I reckon it's silly.

It won't look silly when the club is 50+ years old.

Mind you they'll probably change the logo another 15 times before then.

 

[23cmonShane!]

Wish Barlow was one of the leading faces!

Agree !!

 

[westernrangers]

looks shyte the logo.
jumper doesn't look as bad as i thought it would

 

[Jentleman Geff]

It won't look silly when the club is 50+ years old.

Mind you they'll probably change the logo another 15 times before then.

Exactly.

 

[jonesy86]

Pretty impressive stuff... a bit step up without the Green and Red.

 

[Ysaye]

Really like the jumper.

 

[pinkus maximus]

I don't hate it. Which is what I thought my initial reaction would be. I reckon that jumper will look great in action

 

[docker_champ29]

So the song stays as it was?

 

[Tombopoliner]

Disgusted and gutted... terrible decision by the club. Considering whether to renew my membership next year. Haven't heard anyone in real life actually agree with the changes.

Obviously the same corporate slime of a club as the mob up the road.

Rosich and Harris you are swine!

 

[TheLastCall]

So the song stays as it was?

Rosich also said that consideration to changing the club song was not undertaken as part of the review process to date.

“In the 2011 pre-season, the club will seek feedback from members, supporters and the general public on the Fremantle Dockers’ club song, including possible alternatives,” he said.

 

[valkorum]

I dont mind the jumper although I was a fan of the previous away jumper with the purple anchor on the white jumper. Now I know what to ask for Xmas from my family

 

[RoyalBlue]

The purple is excellent, great move. Ditching the anchor is ****ing stupid.

 

[splendidham]

Didn't think I'd like it but I'm pleasantly surprised. I think they stand out quite nicely

 

[Cameron_K]

Disgusted and gutted... terrible decision by the club. Considering whether to renew my membership next year. Haven't heard anyone in real life actually agree with the changes.

Obviously the same corporate slime of a club as the mob up the road.

Rosich and Harris you are swine!

I'm more than happy with the decision.

 

[Happy Mastenator]

For what it's worth i like the jumper and the new logo.

Don't think they got the font quite right but they cna make changes to that without to many issues, but the logo itself will stand up over the course of the years.

 

[Palmervich]

I don't hate it, but pretty disapointed all the same!

 

[Swanny36]

It looks alot like an NRL teams guernsey but without the sleeves obviously...
But I spose it's a slight upgrade from the last one..

 

[The Anchorite]

I'm all for dropping the green and red and going just purple and white, but I don't believe that their research could have told them that fans of the Fremantle Football Club, if forced to choose between the anchor and the name "Dockers", would choose the latter. More, I don't understand how any marketing agency worth its salt could not recognise the unique marketability of the anchor logo. The three Vs don't look too bad, but the anchor looks a darn sight better and actually means something - not what the furniture rearranging symbolists think it does, either. We as a club have been through a lot. Only a late-coming corporate would think we want to jettison our heritage - we want to redeem it.

 

[dominguez]

New logo sucks donkeys balls. Too simplistic - very amateurish looking.

lol, I wouldn't go that far but I was underwhelmed too.

 

[RandB]

Good move with the guernsey IMO. I can understand many fans wanting to stick with the anchor but as the club has said it is bolder. With 2 more clubs saturating the market in the next two years it was probably important to reinforce the brand and I think this guernsey design does that. Logo not as good but you'll get used to it.

 

[Tombopoliner]

Well said anchorite.

Feel cheated by the club. If there was a viable alternate team in this town i would be seriously considering it. Really pissed off.

 

[Ochre]

I reckon this is a horrible decision by Freo (and yes i get the irony in me saying that)

You've basically thrown away the most recognisable symbol in the AFL

 

[Vantz]

Not quite sure what to make of the logo, but love the jersey decision Purple Haze every home game!

Hey guys, just wanted to say I like the new design. The video on your website is fantastic, really relaunches the Freo brand, fresh and exciting times ahead

 

[Underdog]

*cringe*

Jumpers' OK. I thought the anchor was much better.

The logo is rubbish.