News Puma - North's new apparel partner

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I prefer Tommy Hilfiger and Polo Ralph Lauren. But wait, are we listing off fashion choices or hoping for the best commercial deal for the football club?
Fair enough to hope for good looking supporter gear though yeah? Unfortunately the commercial reality is that North aren't going to bring as many customers as just about any other club so we don't get to be as "choosy" as we'd like.
 
I prefer Tommy Hilfiger and Polo Ralph Lauren. But wait, are we listing off fashion choices or hoping for the best commercial deal for the football club?
I mean what is the ****ing point of merchandise if nobody outside the 4 walls of the club that is getting it for free wants to buy it?
 

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I mean what is the ****ing point of merchandise if nobody outside the 4 walls of the club that is getting it for free wants to buy it?

Also, just a reminder that the players this year hated the navy blue off-field kit.

So yeah... no one was happy.
 
Does your source mention why the deal with Puma was wound up so quickly?
My guess would be stock limitations and lack of input to the design process. Puma run on templates. You’ll see our stuff is similar to what Carlton, Richmond and gws were all getting. They are also bringing in Essendon I believe, so stock levels may get even worse. There has been a lot of delays on items over the last few years.

I’ve liked the Puma stuff, I can understand everyone not liking the dark blue this year, i didn’t mind it. But the quality has been really good from my experience. So will be disappointed if we move to a low tier apparel company especially sekem/kookaburra but not the end of the world. Will just jump on the puma stuff once it’s on clearance if this ends up being true.
 

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Side note but it really pisses me off how rarely North is represented in these AFL products.

My kids are always asking me why there’s never north gear in shops overflowing with Collingwood, Carlton, Essendon, etc gear.

They always walk a bit taller when I tell them the Roos gear is in high demand and sells out quickly.
 
Anyone, even Target has to be better than Puma, I didn't buy any of their gear outside of a home jersey and a Bounding Roo jersey, their off-field garb was worse than shit.

I still walk around Canberra in a Canterbury Hoodie from about 5/6 years ago.
 

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News Puma - North's new apparel partner

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