Same stupid argument from all of the AFL fanboys, viewers are only tuning in because "its a special event" or "in the interests of national pride". Doesn't matter that it is a once in 4 year event - nearly as many viewers tuned in to watch Ned - Brazil as Hawks-Bulldogs, and the game was telecast at midnight. But then we already knew in 2002 that Aussies as a whole prefer top level football over top level Aussie Rules.
Im dutch and you would be surprised just how many are out here, we just dont stand out as much as other ethnic groups