TAS Tassie team nickname

What Should Tasmanias Nickname be?

  • Van Demons

    Votes: 19 6.0%

  • Devils

    Votes: 270 85.4%

  • Tasmanian Tigers

    Votes: 27 8.5%
  • Total voters
    316

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Dan26 said:
Go for something more modern.

NO ANIMAL NAMES

The Big Bash took this approach in 2011, and strictly stipulated that no teams were to be named after animals, and I think the branding for the Big Bash has been a big success.

For new franchises, I tend to like the "non physical noun" names. Port went this way when they chose Power. The Storm, went this way also, in 1998. Something like that is a bit more modern and a bit more 21st century for marketing purposes.

American teams started to go down this path in the late 80's early 90's with names like Magic and Heat, and it has been generally well received by younger people who tend to like those names.
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Every single word of this could not be more wrong. The Big Bash couldn't even sustain growth for 10 years. It is suffering a huge hungover, market saturation, limited emotional attachment. I am not saying that is because of the names but the names are certainly no asset.

The Power have never been as big as the Crows. And how is the Storm "modern" when newer teams in both the AFL and NFL have gone with proper mascot names and not stupid allusions to feelings, weather events, or other idiotic ideas.

The biggest franchise brands in the US are still the classics with traditional names that work in a plural because you are describing a team of players.
 
NewMelbournian said:
Every single word of this could not be more wrong. The Big Bash couldn't even sustain growth for 10 years. It is suffering a huge hungover, market saturation, limited emotional attachment. I am not saying that is because of the names but the names are certainly no asset.

The Power have never been as big as the Crows. And how is the Storm "modern" when newer teams in both the AFL and NFL have gone with proper mascot names and not stupid allusions to feelings, weather events, or other idiotic ideas.

The biggest franchise brands in the US are still the classics with traditional names that work in a plural because you are describing a team of players.
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I hate all of the Big Bash branding. What the **** does a hurricane have to do with Hobart?
 

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coldlunch said:
Devils would be fine/good, if it wasn't so similar to the Demons, and it made any sense with the colour green (which they absolutely should be). don't love that the NBL have already basically done it either, but that was a while ago now, so fair enough.
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Do kangaroos make any sense with the colour blue? Or eagles? Or bulldogs?
 

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fargothegreat said:
I was just illustrating that you're just taking the piss, coming up with stupid suggestions while trying to convince everyone that a mythical creature and a marsupial are the same thing.
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I'm gently taking the piss while also making the reasonable point that a devil and a demon are similar.

I vote for the Emus. Or the Quolls. Or the Bandicoots. Or the Seals. Or the Echidnas.

All of those are better.

Bandicoots would be awesome.
 
Last edited:
fargothegreat said:
The AFL are fine with it. They own the trade mark and have already rolled it out with our under 18s team.

When the new brand was announced it was described as being the brand for all future Aussie rules football teams representing Tasmania. There's no point brainstorming team names. It's already decided.
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Teams representing Tasmania meaning...
This new Devils brand will be represented in all Tasmanian state football teams
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...i.e. not an AFL franchise made up of players from around the country. Sorry, but branding for a 19th licence isn't going to be dictated by AFL Tasmania's snap decision on their pathway programs. Only after the AFL throw money at an agency like Principals, for example, would any of these details be decided.
 
Sweet Jesus said:
Turn it up.

Look at rubbish like Melbourne Heart.

What's next, the Tasmania Brave?

Look at the nonsense in the WNBA.

The rule should be reversed and it should be animals only. None of this abstract claptrap.

View attachment 1216852
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That's the way marketing departments are doing it now. Animal names are boring, and not seen as modern nicknames.

There is nothing wrong with most of those names above. Yeah, they are different. That's the whole point. A lot of research goes into these things and young people like buying and wearing merchandise with those abstract monikers.

You simply couldn't pick anything more boring IMHO than the Tassy Devils.

Expect something a bit more modern and unusual, to stand out from the crowd.

You mock the nickname "Brave" above but that is a good name that coveys strength. Nothing wrong with it. It's abstract, new, and stands out from the crowd. i agree with you about Melbourne Heart though. It sounds too effeminate - nicknames should be strong.
 
Dan26 said:
That's the way marketing departments are doing it now. Animal names are boring, and not seen as modern nicknames.

There is nothing wrong with most of those names above. Yeah, they are different. That's the whole point. A lot of research goes into these things and young people like buying and wearing merchandise with those abstract monikers.

You simply couldn't pick anything more boring IMHO than the Tassy Devils.

Expect something a bit more modern and unusual, to stand out from the crowd.

You mock the nickname "Brave" above but that is a good name that coveys strength. Nothing wrong with it. It's abstract, new, and stands out from the crowd. i agree with you about Melbourne Heart though. It sounds too effeminate - nicknames should be strong.
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Turn it up.

As though "the way marketing departments are doing it now" is some compelling rationale to decide what's ridiculous or not.

But sure, something "modern and unusual" sounds awesome.

The Tasmania Awesome fits the bill. Young people will love it.
 
Sweet Jesus said:
Turn it up.

As though "the way marketing departments are doing it now" is some compelling rationale to decide what's ridiculous or not.

But sure, something "modern and unusual" sounds awesome.

The Tasmania Awesome fits the bill. Young people will love it.
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You don't need to act like a tool. You because you have an opinion, doesn't mean you are right. That's not how opinions work. I'm just telling you that people paid a lot of money in marketing departments, who do a lot of research on things like this, tend to go for more modern abstract nicknames for new sports franchises. It is a trend that started in the late 80's, and it still going. Melbourne Storm is a great example of an unusual name that conveys strength, that is also modern. Few would argue that nickname hasn't worked better than a boring animal name.
 

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TAS Tassie team nickname

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