Opinion The Shield and Ribbon: Updating the Sacred

[jwikked]

Who is asking for this?

It's a good question. They have mentioned extensive consultation with members, but I didn't see any consulting going on

 

[sammm]

It's a good question. They have mentioned extensive consultation with members, but I didn't see any consulting going on

me neither

 

[Nutsngum]

"Our crest’s legacy is stronger than ever, but it’s time for the next generation to carry the torch."

What does that even mean?

Our branding is strong but we're going to change it for the next generation.
Who is asking for this?

Its a very good question I feel.

Long term branding is worth its weight in gold and really is not something that should be discarded flippantly. The crest isn't the boldest of icons but its tradition goes back a long way and its still a visually appealing and easily recognizable symbol of the club.

Thing is, I doubt its going to be that much of a re-brand anyway. It's unlikely to be as vastly different as the 1980's stickman shield (which was a byproduct of the VFL mandate for templated logos for all clubs anyway) so you got to ask if it really is worth it then.

If it just ends up being a logo used on merch and club posters/afl related stuff it wont be that big a deal but if it is designed to replace the jumper crest and the "true" club symbol Im going to call it a bad idea.

 

[Armoooo]

"Our crest’s legacy is stronger than ever, but it’s time for the next generation to carry the torch."

What does that even mean?

Our branding is strong but we're going to change it for the next generation.
Who is asking for this?

It means we're changing our motto to "Sigma Through Rizz"

 

[Sainttony]

why not send it out for members to review and comment.

 

[StFly]

why not send it out for members to review and comment.

I believe that is part of what this is, as this is a pre screening before public release, ergo if there is mad "purge this with fire" energy, they'll of course reconsider scenarios.

There'd have been a focus group involved, to gauge against, so say the groups often thanked before player sponsors at events for example who are not club related but are above the general member/supporter.

I mean for all any of us know, it'll launch, be poorly received by all and sundry, it'll then be reverted midway through next year if say this reveal is a whole walk out straight abort it scenario moving forward. As it'd be a marketing nightmare to continue with the design.

 

[Sainttony]

I believe that is part of what this is, as this is a pre screening before public release, ergo if there is mad "purge this with fire" energy, they'll of course reconsider scenarios.

There'd have been a focus group involved, to gauge against, so say the groups often thanked before player sponsors at events for example who are not club related but are above the general member/supporter.

I mean for all any of us know, it'll launch, be poorly received by all and sundry, it'll then be reverted midway through next year if say this reveal is a whole walk out straight abort it scenario moving forward. As it'd be a marketing nightmare to continue with the design.

They do worry me with things like this. Then again I’ve liked most of the new jumper designs so,hopefully it goes as well as they have.

 

[Dard Ball Get]

why not send it out for members to review and comment.

Because most members wouldn’t know taste if it bit them on the arse

 

[falkstar]

Club should leak 5 designs including the real one. If the one they want gets ripped to shreds in the comments they have time to save face

 

[austinnn]

It's a good question. They have mentioned extensive consultation with members, but I didn't see any consulting going on

What do you mean? They interrogated Tim Membrey for 10 HOURS and finally he admitted that the logo could do with a brush up

 

[Spider Eater]

What do you mean? They interrogated Tim Membrey for 10 HOURS and finally he admitted that the logo could do with a brush up

And now he has left the club after seeing the result... prepare your cornholes everybody.

 

[austinnn]

And now he has left the club after seeing the result... prepare your cornholes everybody.

Care to do a mock up of what you think we'll end up with? I'm relying on your superior design skills here don't let me down
View attachment 2148910

 

[Saintos The ITK]

Good catch. There's a version of that logo with Wilkie in it, and it is fully silver (instead of red). Then there's this pivture of Wilkie with the cross behind him. I wonder if the logo will be a white version of that shield, with this red cross in it?
The bottom point of the cross is the same shape as the bottom of the logo, I haven't checked to see if the taper of the sides of the cross line up with the shield. It looks like it does, but a little lower. Perhaps leaving room for "St Kilda Saints" across the top.
No doubt they will remove the St. K. F. C.

View attachment 2148239

Can someone draw this without Wilkie. The Red Cross on the solid black background wit St Kilda in white same font on a black band.
I think that’ll go close. And I like it.

 

[LJC05]

I would be very shocked if it was anything more a refinement to have it look a bit more modern.

Other clubs have updated their logo over the last 10 or so and they’ve all blended the heritage and new age design quite well - Richmond, Sydney, Collingwood the standouts but the others are still decent too.

The Bombers logo on the other hand looks very “2000s” and outdated and their 150 logo wasn’t much to write home about either.

I’m expecting we’ll have something similar to the 150 year logo which I thought was great with the wreath over the ribbon.

 

[BrutThough]

Club should leak 5 designs including the real one. If the one they want gets ripped to shreds in the comments they have time to save face

There is a large portion of supporters who are going to rip it to shreds no matter the design just because it's a change.

 

[Mat Mann]

It means we're changing our motto to "Sigma Through Rizz"

that's skibidi

 

[SaintersUnite]

Can someone draw this without Wilkie. The Red Cross on the solid black background wit St Kilda in white same font on a black band.
I think that’ll go close. And I like it.

Guarantee people would say we’re ripping off the Bombers if we go for red on black


Sent from my iPhone using BigFooty.com

 

[Armoooo]

that's skibidi

No cap

 

[Saintos The ITK]

Guarantee people would say we’re ripping off the Bombers if we go for red on black


Sent from my iPhone using BigFooty.com

Yeah I thought that. I think it’ll have the top half bordered in white

 

[Munga]

 

[St_Laz]

I believe that is part of what this is, as this is a pre screening before public release, ergo if there is mad "purge this with fire" energy, they'll of course reconsider scenarios.

There'd have been a focus group involved, to gauge against, so say the groups often thanked before player sponsors at events for example who are not club related but are above the general member/supporter.

I mean for all any of us know, it'll launch, be poorly received by all and sundry, it'll then be reverted midway through next year if say this reveal is a whole walk out straight abort it scenario moving forward. As it'd be a marketing nightmare to continue with the design.

Not sure how you’ve come up with this ‘pre-screening’ scenario. This is the launch.

I seem to remember someone on here was part of a focus group several months ago, and they must’ve signed some sort of NDA to be a part of it. So the focus group-ing is done.


On iPhone using BigFooty.com mobile app

 

[Spider Eater]

Care to do a mock up of what you think we'll end up with? I'm relying on your superior design skills here don't let me down
View attachment 2148910

I'm really not sure what they have done but I think it will be more significant than a tweak with all the fanfare about it.
Maybe there will be multiple logos with a wordmark/monogram, corporate and a simplified icon for apps and digital.
I have sketched and drawn up many Saints logos... but none have really taken me as something that is improved on what we have.

To have a guess, the Latin might be removed and replaced with a club slogan like the "how I want to be" theme they have been running with lately and the letters StK or name St Kilda made more prominent. There may be a new colour added to give the logo some depth like a grey or a gradient.

It'll be interesting what sort of shape it is, if I could see an outline then I'd have a good idea what would be on the inside of it.

 

[SFgiant]

I'm really not sure what they have done but I think it will be more significant than a tweak with all the fanfare about it.
Maybe there will be multiple logos with a wordmark/monogram, corporate and a simplified icon for apps and digital.
I have sketched and drawn up many Saints logos... but none have really taken me as something that is improved on what we have.

To have a guess, the Latin might be removed and replaced with a club slogan like the "how I want to be" theme they have been running with lately and the letters StK or name St Kilda made more prominent. There may be a new colour added to give the logo some depth like a grey or a gradient.

It'll be interesting what sort of shape it is, if I could see an outline then I'd have a good idea what would be on the inside of it.

‘How I want to be’ hasn’t been used since the Richardson years. The current club membership slogan is ‘marching in’. I think we’re going to see the Latin replaced with a straight translation to English. Nobody understands or sees a need for Latin nowadays

 

[Dard Ball Get]

‘How I want to be’ hasn’t been used since the Richardson years. The current club membership slogan is ‘marching in’. I think we’re going to see the Latin replaced with a straight translation to English. Nobody understands or sees a need for Latin nowadays

It would also suggest that we are “how we want to be” - which I hope we’re not

 

[PoppedCorn]

i like the latin

but
im old