Opinion The Shield and Ribbon: Updating the Sacred

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Got my membership pack in the mail yesterday. I was already a fan of the new logo but seeing it in real life on a scarf and stickers and whatnot rather than just on my phone screen solidified my love for it.

I dont care if it isn't the professionals choice. I dont care if a million graphic designers think they could do a better job. It looks great, and it now represents the club I love. Zero regrets.
 
Nah, the previous iteration of the logo was introduced in 1995
As an official logo yes (previously everyone used the same VFL type shield), but the previous logo has been on the jumper since the 1933 (with a white ribbon no FQF up until 2004 when the text was included).

The fact the designer didn't know that is staggering. I don't think the new design is too bad but the original logo is 60 years older than he thinks.
 

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As an official logo yes (previously everyone used the same VFL type shield), but the previous logo has been on the jumper since the 1933 (with a white ribbon no FQF up until 2004 when the text was included).

The fact the designer didn't know that is staggering. I don't think the new design is too bad but the original logo is 60 years older than he thinks.

He's clearly referring to the previous iteration of the logo which was designed in 94-95.
 
As an official logo yes (previously everyone used the same VFL type shield), but the previous logo has been on the jumper since the 1933 (with a white ribbon no FQF up until 2004 when the text was included).

The fact the designer didn't know that is staggering. I don't think the new design is too bad but the original logo is 60 years older than he thinks.

He knows. He also designed graphics boards showing all of the iterations on the jumper through the decades.
The iteration he updated was from 1995.
 
I am liking it.

I am coming around.

I confess I bitched and moaned.

The font is nice.

I love St Kilda.

Sorry to be a moaner people at the club.

I still like the St. F.C. very much..too...

And my Spud jumper.
 
See, there's your issue already. He thought the logo is only from 1995, not the 1930s.
Also couldn't work out there is no '.' in St Kilda, It was almost forgivable (and still erroneous) when everything else was initialised. Still an easy fix let the club know I'll take a cheque for $100k for the redesign or they can contact me to organise a funds transfer.
 
Ah yes a $300 limited to 1000 run jumper. Club are marketing geniuses.

They still trying to sell named bricks?
I’m not a member. It was a present and I am glad it went to the club. It could do with the little dot below the t though.
 
I am liking it.

I am coming around.

I confess I bitched and moaned.

The font is nice.

I love St Kilda.

Sorry to be a moaner people at the club.

I still like the St. F.C. very much..too...

And my Spud jumper.

I still admit to not being a fan of it.

 
I still admit to not being a fan of it.

Well, I hated it first. I thought looked an ice cream label. But I kind of like the font of St Kilda . (I still do love the St.F.C thing. As for the ribbon, it looks shawn- like a bad buzz cut. Like a Poodle has been to the barber. That needs improving
 
Well, I hated it first. I thought looked an ice cream label. But I kind of like the font of St Kilda . (I still do love the St.F.C thing. As for the ribbon, it looks shawn- like a bad buzz cut. Like a Poodle has been to the barber. That needs improving
How dare you provide a polite and well reasoned argument for your viewpoint in here!

For shame, Sir. For shame!

In all seriousness, I can’t really put my finger on exactly why I dislike it. I suppose that it’s so “US corporate” if that makes sense.

It’s as Justice Potter Stewart said about pornography (paraphrasing)… “I can’t define it, but I know it when I see it”.
 

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Hadn't seen this before, the icon on AFL Tipping. Wish I hadn't...
View attachment 2238998

Haha got a link? I can't find it.

Looks like someone broke a clipping mask that kept the black bars within the shield, but how a code monkey updating an AFL site would even do that I've got no idea.
 
Haha got a link? I can't find it.

Looks like someone broke a clipping mask that kept the black bars within the shield, but how a code monkey updating an AFL site would even do that I've got no idea.
 

Hmm okay, that's where I checked but it looks normal to me. Must have fixed it
 

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Opinion The Shield and Ribbon: Updating the Sacred

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