The commentators' constant circle-jerk about Goodwin's men behind the ball (which really isn't that unique...) probably didn't help people's perception.
I was actually at the game, so never heard what commentators said. The problem was, Melb employed a tactic which contributed significantly to their ability to clear the ball from the centre repeatedly. There was no discernible moves by Beveridge/coaching staff to counteract that - for the entire game. Lewis et al ran off the square, unmanned for 4 quarters. Surely at some point, acknowledgement that the tactic needed countering and trying multiple players including Stringer coming off the wing was not the solution, would force a different plan... alas, no.