Did it for coldplay. And there will be more like this. New bidding war. Forget sports events like grand prix etc. Its concerts with little or no outlay as stadium is all you need
This is happening with sporting events too though, boxing a prime example, Tim Tszyu and George Kambosos' fights here tend to be purse bids between states, and governments are backing the bids.
The UFC have a partnership with the Perth government to do two events a year, I think it's for three years. Not good for Melbourne fans though, we won't see an event here for a while.
Tourism WA’s new multi-year deal with UFC to bring two major events to Perth
The Western Australian Government, through Tourism Western Australia, has announced a new multi-year partnership with the UFC that will bring two major events to Perth starting this year.
mumbrella.com.au