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Yeah I think the 'tastes just like Coke/Pepsi' marketing is horseshit. That movie cinema ad for Coke Zero is a joke. If I ordered a Coke and someone gave me a Coke Zero (even post-mix) I would be able to tell the difference straight away.

If it tasted exactly the same as the original but was better for you* then logically people would stop buying the original.

*contains artificial sweeteners in lieu of sugar
 

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