Re: NFL Coverage in Australia (2)
It only occured to me later that Murdoch has an interest in both increasing viewership of Ten and FOXTEL. That is certainly achieved by pushing sizable niches onto FOXTEL. Fans of niche sports generally are willing to pay for access. I couldn't believe how awesome (for NFC East games) One has been in that you barely miss FOXTEL.
That is probably all about to change.
if it's available on Foxtel and doesnt need to be shown on FTA (i.e., anti-siphoning regulated), it's a monty to be axed. Murdoch and Packer will want fans to pony up for a PayTV subscription rather than watch it for free. that's money in the coffers before any advertising revenue.............and ad revenue on ONE was abysmal. the Victorian gridiron league ran a 10-week recruitment drive ad campaign from dec to the superbowl with some decent exposure for just $5k. this is peanuts in tv ad revenue terms. money well spent for GVIC though as it hit the target market. they have 4 new teams in the league this coming season.
http://www.thebear.com.au/Topic22280-19-1.aspx#bm22285
ideally, id love for certain sports to be retained in addition to the big motorsport events which i also enjoy - Serie A, Bundesliga, etc, all good entertainment. most of these are on early morning too. but it's not just what we personally like or what may get decent ratings in comparison to other programming that is considered. if the margins of ad revenue to cost of these sport programming options arent worthwhile, then there's no value in it. it's a bit like the gripe AFL fans have with better homes and gardens being aired before delayed footy on fri night. AFL probably rates better in the timeslot, but the advertising partners and revenue that is brought in by BH&Gs in comparison to the cost to broadcast the show (hence the margins) are exceptional to C7. the cost of the rights to broadcast AFL are huge and margins generally lower.
It only occured to me later that Murdoch has an interest in both increasing viewership of Ten and FOXTEL. That is certainly achieved by pushing sizable niches onto FOXTEL. Fans of niche sports generally are willing to pay for access. I couldn't believe how awesome (for NFC East games) One has been in that you barely miss FOXTEL.
That is probably all about to change.