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My guess on the thinking:How is that woke? Artsy ad = woke?
I don't get it.
Anything that lame has to be woke.
They tried to be, but never made it as a wise man nor a poor man stealing.
Song lyricsOfficially I do not get this reference
I'm proud to say that me getting it required google's assistance.I can't admit to getting a Nickleback reference #thatsthejoke
I'm proud to say that me getting it required google's assistance.
I'd always assumed your username was a Mark of Cain reference.I'm a metalhead so to admit I got a Nickleback reference means I'm not legit anymore.
I'd always assumed your username was a Mark of Cain reference.
The one band that always start their set on time.
Ha no. Used to see then quite a bit back in the dayIt certainly is a TMOC reference, well played. And yes they start their set on time and don't **** about, no theatrics, no in-between song banter, just straight ahead rocking out, got to love it.
And i hope you're not equating The Mark of Cain to Nickleback, that would be real gate 3 stuff.
How is that woke? Artsy ad = woke?
I don't get it.
Some basics of marketing.
Jaguar's brand is performance and luxury cars. The target audience has traditionally been middle aged blokes who like the driving experience of a powerful internal combustion engine car. It seems that Jaguar have chosen to abandon their brand and customer base by committing to go fully electric. Then doubling down by the 'artsy' ads. It's not clear who they are aiming their product at.
- Understand what your brand stands for.
- Identify your target audience.
- Create a compelling narrative that resonates with your audience. Share your brand’s history, values, and vision in a way that emotionally connects with customers.
View attachment 2174658
Yes I basically agree.Some basics of marketing.
Jaguar's brand is performance and luxury cars. The target audience has traditionally been middle aged blokes who like the driving experience of a powerful internal combustion engine car. It seems that Jaguar have chosen to abandon their brand and customer base by committing to go fully electric. Then doubling down by the 'artsy' ads. It's not clear who they are aiming their product at.
- Understand what your brand stands for.
- Identify your target audience.
- Create a compelling narrative that resonates with your audience. Share your brand’s history, values, and vision in a way that emotionally connects with customers.
Some basics of marketing.
Jaguar's brand is performance and luxury cars. The target audience has traditionally been middle aged blokes who like the driving experience of a powerful internal combustion engine car. It seems that Jaguar have chosen to abandon their brand and customer base by committing to go fully electric. Then doubling down by the 'artsy' ads. It's not clear who they are aiming their product at.
- Understand what your brand stands for.
- Identify your target audience.
- Create a compelling narrative that resonates with your audience. Share your brand’s history, values, and vision in a way that emotionally connects with customers.
View attachment 2174658
Non-EV's are a dying market. Jaguar as a car brand is a dying market. Those middle aged blokes, are now in their 60s and 70s and 80s and are a dying market.
Jaguar recognise this and are attempting to revive their brand by doing something different.
It might fail, but the Jaguar part of Jaguar-Land Rover is already running at a loss, so clearly what the brand was isn't profitable anymore.