Society/Culture Woke. Can you tell real from parody? - Part 2 -

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I'm a metalhead so to admit I got a Nickleback reference means I'm not legit anymore. :'(
I'd always assumed your username was a Mark of Cain reference.
The one band that always start their set on time.
 
I'd always assumed your username was a Mark of Cain reference.
The one band that always start their set on time.

It certainly is a TMOC reference, well played. And yes they start their set on time and don't **** about, no theatrics, no in-between song banter, just straight ahead rocking out, got to love it.

And i hope you're not equating The Mark of Cain to Nickleback, that would be real gate 3 stuff.
 
It certainly is a TMOC reference, well played. And yes they start their set on time and don't **** about, no theatrics, no in-between song banter, just straight ahead rocking out, got to love it.

And i hope you're not equating The Mark of Cain to Nickleback, that would be real gate 3 stuff.
Ha no. Used to see then quite a bit back in the day
 
How is that woke? Artsy ad = woke?

I don't get it.

Some basics of marketing.
  • Understand what your brand stands for.
  • Identify your target audience.
  • Create a compelling narrative that resonates with your audience. Share your brand’s history, values, and vision in a way that emotionally connects with customers.
Jaguar's brand is performance and luxury cars. The target audience has traditionally been middle aged blokes who like the driving experience of a powerful internal combustion engine car. It seems that Jaguar have chosen to abandon their brand and customer base by committing to go fully electric. Then doubling down by the 'artsy' ads. It's not clear who they are aiming their product at.

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Some basics of marketing.
  • Understand what your brand stands for.
  • Identify your target audience.
  • Create a compelling narrative that resonates with your audience. Share your brand’s history, values, and vision in a way that emotionally connects with customers.
Jaguar's brand is performance and luxury cars. The target audience has traditionally been middle aged blokes who like the driving experience of a powerful internal combustion engine car. It seems that Jaguar have chosen to abandon their brand and customer base by committing to go fully electric. Then doubling down by the 'artsy' ads. It's not clear who they are aiming their product at.

View attachment 2174658

End stage capitalism. Jaguars traditional audience helped push us here.

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Now they are buying mobility scooters.


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Some basics of marketing.
  • Understand what your brand stands for.
  • Identify your target audience.
  • Create a compelling narrative that resonates with your audience. Share your brand’s history, values, and vision in a way that emotionally connects with customers.
Jaguar's brand is performance and luxury cars. The target audience has traditionally been middle aged blokes who like the driving experience of a powerful internal combustion engine car. It seems that Jaguar have chosen to abandon their brand and customer base by committing to go fully electric. Then doubling down by the 'artsy' ads. It's not clear who they are aiming their product at.
Yes I basically agree.

But how is it "woke"?
 
Some basics of marketing.
  • Understand what your brand stands for.
  • Identify your target audience.
  • Create a compelling narrative that resonates with your audience. Share your brand’s history, values, and vision in a way that emotionally connects with customers.
Jaguar's brand is performance and luxury cars. The target audience has traditionally been middle aged blokes who like the driving experience of a powerful internal combustion engine car. It seems that Jaguar have chosen to abandon their brand and customer base by committing to go fully electric. Then doubling down by the 'artsy' ads. It's not clear who they are aiming their product at.

View attachment 2174658

Non-EV's are a dying market. Jaguar as a car brand is a dying market. Those middle aged blokes, are now in their 60s and 70s and 80s and are a dying market.

Jaguar recognise this and are attempting to revive their brand by doing something different.

It might fail, but the Jaguar part of Jaguar-Land Rover is already running at a loss, so clearly what the brand was isn't profitable anymore.
 
Non-EV's are a dying market. Jaguar as a car brand is a dying market. Those middle aged blokes, are now in their 60s and 70s and 80s and are a dying market.

Jaguar recognise this and are attempting to revive their brand by doing something different.

It might fail, but the Jaguar part of Jaguar-Land Rover is already running at a loss, so clearly what the brand was isn't profitable anymore.

Biggest growing market seems to be monster Utes.
 

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Society/Culture Woke. Can you tell real from parody? - Part 2 -

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