Memberships 2022 St.Kilda Membership Thread (FINAL TALLY - 60,172)

[no1saint66]

With 6 home games left for the season, I am surprised they haven't released a special membership deal for new members. I hope they are doing a significant win back campaign with lapsed members from the past 12 years. A small army of sales agents should be hitting the phones to get those people back on board.

 

[gringo2011]

Would be incredible if we could nudge 57,000 this year. I think 60,000 is probably out of the question given how late into the season we are. Typically there's not much of a jump from now until the cutoff. If we can beat North and go into the bye 8-3 then who knows, though. Some might gear up for the second half of the year with finals looking like a possibility.

Either way, to break our membership record after the disappointment of last season is a credit to the membership team and to the loyalty of our supporters. Three straight seasons now we've broken our all-time record, and also 5 out of 6 years we've broken it (2019 being the only year we have gone slightly backwards).

To put things into some perspective, at the end of Finnis' first year in charge (2014) our membership sat at 30,739. In 8 seasons he has helped grow the membership base by near on double. Remarkable.

Not to be disparaging but have all memberships gone up in that time? The 3 game memberships seem to be making up a lot of numbers these days.

 

[ScrappyDo]

Would be incredible if we could nudge 57,000 this year. I think 60,000 is probably out of the question given how late into the season we are. Typically there's not much of a jump from now until the cutoff. If we can beat North and go into the bye 8-3 then who knows, though. Some might gear up for the second half of the year with finals looking like a possibility.

Either way, to break our membership record after the disappointment of last season is a credit to the membership team and to the loyalty of our supporters. Three straight seasons now we've broken our all-time record, and also 5 out of 6 years we've broken it (2019 being the only year we have gone slightly backwards).

To put things into some perspective, at the end of Finnis' first year in charge (2014) our membership sat at 30,739. In 8 seasons he has helped grow the membership base by near on double. Remarkable.

I think it's all looking like coming together in 2023 if we make finals. On the back of that we'll get to 60k members and hopefully with a couple of off season moves he'll hit contender status.

 

[George]

Not to be disparaging but have all memberships gone up in that time? The 3 game memberships seem to be making up a lot of numbers these days.

What do you mean all memberships gone up? The price for each? Anything $50 or above is counted.

We can look at membership revenue which is a better way of determining if we make more money from membership than we did before, but these tallies aren't made to measure that so it's kind of pointless. Sponsors wouldn't care too much either I don't think.

 

[gringo2011]

What do you mean all memberships gone up? The price for each? Anything $50 or above is counted.

We can look at membership revenue which is a better way of determining if we make more money from membership than we did before, but these tallies aren't made to measure that so it's kind of pointless. Sponsors wouldn't care too much either I don't think.

No total AFL membership numbers. I often hear clubs saying they've broken membership records. I wonder if all membership numbers across all clubs haven't gone up like ours have.

It would be better to get total income from membership as a measure. It's a bit like how politicians praise their economic management or claim to have a balanced budget while accruing massive debt.

Numbers aren't relevant if it's anything over $50. Only revenue really counts. I have no doubt it's increased but are we tracking better than others?

 

[BrutThough]

I have no doubt it's increased but are we tracking better than others?

If you compare us, North and the Dogs over that period as the 3 smaller Marvel tenants, we have done an incredible job with our growth considering those other 2 sides have performed better than us over this period.

Saints
2014 - 30,793
2022 - 55,828

North
2014 - 39,060
2022 - 46,401

Dogs
2014 - 31,538
2022 - 48,640

 

[sammm]

If you compare us, North and the Dogs over that period as the 3 smaller Marvel tenants, we have done an incredible job with our growth considering those other 2 sides have performed better than us over this period.

Saints
2014 - 30,793
2022 - 55,828

North
2014 - 39,060
2022 - 46,401

Dogs
2014 - 31,538
2022 - 48,640

considering that the dogs won in 2015(?) and made grand final last year. that is terrible numbers.

 

[George]

No total AFL membership numbers. I often hear clubs saying they've broken membership records. I wonder if all membership numbers across all clubs haven't gone up like ours have.

It would be better to get total income from membership as a measure. It's a bit like how politicians praise their economic management or claim to have a balanced budget while accruing massive debt.

Numbers aren't relevant if it's anything over $50. Only revenue really counts. I have no doubt it's increased but are we tracking better than others?

Oh probably but I think our increase has to be up there with Richmond as one of the league's best. Membership tallies are only meant to measure how many different people have spent $50 or more on a membership. Most likely it's only what sponsors see when they decide to partner with a club, too. I get what you're saying, I even agree with what you're saying, but tallies specifically aren't meant to measure revenue.

 

[George]

If you compare us, North and the Dogs over that period as the 3 smaller Marvel tenants, we have done an incredible job with our growth considering those other 2 sides have performed better than us over this period.

Saints
2014 - 30,793
2022 - 55,828

North
2014 - 39,060
2022 - 46,401

Dogs
2014 - 31,538
2022 - 48,640

North are a mess aren't they, wow.

 

[gringo2011]

North are a mess aren't they, wow.

I thought they were doing well. They are shit and have the smallest supporter base. To be fair they are an incredible supporter base. They often turn up better than other supporters and have a good game day experience. In a year likely to finish last they still stump up for memberships.

Dogs off a grand final are only 2000 in front. They have a big base and still can't sell them.

 

[George]

I thought they were doing well. They are shit and have the smallest supporter base. To be fair they are an incredible supporter base. They often turn up better than other supporters and have a good game day experience. In a year likely to finish last they still stump up for memberships.

Dogs off a grand final are only 2000 in front. They have a big base and still can't sell them.

Dogs have wasted such a massive opportunity to lay a foundation that'll last them generations. Richmond capitalised on their success and it's going to set them up for a long time.

 

[sunny3193]

What do you mean all memberships gone up? The price for each? Anything $50 or above is counted.

We can look at membership revenue which is a better way of determining if we make more money from membership than we did before, but these tallies aren't made to measure that so it's kind of pointless. Sponsors wouldn't care too much either I don't think.

An important way to look at membership growth, membership revenue and membership profitability, is to remember that there will be a certain sunk cost to servicing members. But with each new member, that sunk cost decreases as a proportion of the membership price.
In simpler terms, each additional new member is more profitable to the club than the previous.
At some point, that profitability will become extremely significant. A $50 membership might translate into $ 49 profit as an extreme example.
Irrespective of sponsorship implications, this is a key incentive for all the clubs to increase membership.

 

[sunny3193]

And speak of the devil, the record membership just gets announced!

 

[saint66au]

No total AFL membership numbers. I often hear clubs saying they've broken membership records. I wonder if all membership numbers across all clubs haven't gone up like ours have.

It would be better to get total income from membership as a measure. It's a bit like how politicians praise their economic management or claim to have a balanced budget while accruing massive debt.

Numbers aren't relevant if it's anything over $50. Only revenue really counts. I have no doubt it's increased but are we tracking better than others?

Exactly. Its like saying Avatar was a more popular movie than the Wizard of Oz when all they base it on is gross money made

Your raw Membership numbers might be up but if 11/16 games memberships are way down and 3 game memberships up, youre actually making less money

 

[George]

Well they didn't waste any time!

Together We Rise: Saints achieve all-time record membership

St Kilda Football Club has proudly surpassed an all-time club membership record, reaching 55,832 members today.

www.saints.com.au

 

[sunny3193]

No total AFL membership numbers. I often hear clubs saying they've broken membership records. I wonder if all membership numbers across all clubs haven't gone up like ours have.

It would be better to get total income from membership as a measure. It's a bit like how politicians praise their economic management or claim to have a balanced budget while accruing massive debt.

Numbers aren't relevant if it's anything over $50. Only revenue really counts. I have no doubt it's increased but are we tracking better than others?

I started a thread last year asking the question about whether Finnis had been a good CEO.
You might recall it, it was based on his 7 years at the helm.
The numbers then showed an 85% increase in membership over that period which was industry best practice (Carlton and WCE being the next best at 65%).
So yeah, we were/are tracking better than everyone else and certainly our peers.

 

[no1saint66]

I started a thread last year asking the question about whether Finnis had been a good CEO.
You might recall it, it was based on his 7 years at the helm.
The numbers then showed an 85% increase in membership over that period which was industry best practice (Carlton and WCE being the next best at 65%).
So yeah, we were/are tracking better than everyone else and certainly our peers.

Those figures flatter us as we started with a much lower base.

 

[Ducky Tie]

We seem to slowly be making our way up the membership ladder too. 15th in 2014. Up to 10th now. Hopefully if we make finals this year, we get another boost and can go past Geelong and Port. Melbourne and Hawks are within striking distance too.

 

[ScrappyDo]

Those figures flatter us as we started with a much lower base.

Yes we started with a low base so these numbers are just outstanding.
Good that you agree.

 

[sunny3193]

Those figures flatter us as we started with a much lower base.

True, but nonetheless to be industry best practice is still an achievement.
Perhaps a better measure for you is a comparison based on our peers:
North 15% increase,
Melbourne 40% increase,
Bulldogs 45% increase.

 

[no1saint66]

True, but nonetheless to be industry best practice is still an achievement.
Perhaps a better measure for you is a comparison based on our peers:
North 15% increase,
Melbourne 40% increase,
Bulldogs 45% increase.

Very good points. I hope with sustained success we can capture a new generation of supporters. The great-grand children of the loyal rusted on supporters. Make us the glamour club again.

 

[no1saint66]

A healthy jump there.

 

[sammm]

A healthy jump there. View attachment 1409838

800 in 3 days.

 

[George]

Current Membership Tally (27/05/2022):
56,544

This Time Last Year (22/06/2021):
55,234


Difference:
+1310


All-Time Tally;
1. 56,544 (2022)
2. 55,832 (2021)
3. 48,775 (2020)
4. 45,678 (2018)
5. 42,910 (2019)


Projected Final Total:
57,142

 

[MightySaint]

Hey all, first game of the year. I'm struggling to work out how to download a ticket into the saints app. Any idea what i might be doing wrong?
Tried to contact club but apparently its outside of working hours.