2012 Membership Tally

[The Old Dark Navy's]

I did find a few RFC annual reports for some reason or other, they're available but some of them look like they're scans of faxes of photocopies.
Quality work.

I have found a few too, but they didn't have a membership revenue breakdown. They were lumped in with gate receipts or something IIRC.

 

[cash]

North on 19151.

Well done North! Can they catch Richmond?


Ess 34,178

 

[theflea]

Well done North! Can they catch Richmond?


Ess 34,178

clampett.

 

[theflea]

Even the revenue figures Richmond posters have submitted, show the figures as being very close. Not sure where the well ahead part comes in.

I haven't always been able to find Richmond's breakdown of membership vs game day receipts their annual report. Are their last few season readily available?



We have an At Home membership and Baby Blue membership as well. For the record our country/interstate memberships are 5 games, and so are Richmond's.

When I look at other clubs, I think Carlton could do more to offer more non-ticketed items, but they definitely are not stacking traditionally non-ticketed options with 3 games to boost their figures. Richmond have several non-ticketed items whereas Carlton have 2. Our membership reflects in our crowds so that is a good thing but I'm wondering if we should throw in some different types of merchandise and milk the membership dollar for all it is worth, or just let people buy merchandise online from the Carlton shop. I'm in two minds about this.

Some clubs also offer upgrades as separate memberships. Not sure if one person can be counted twice if they view it as a membership, not just an upgrade.

i think the reason this comes up as the blues have zero non matchday memberships. just seems odd that they have none.

 

[The Old Dark Navy's]

i think the reason this comes up as the blues have zero non matchday memberships. just seems odd that they have none.

You just quoted me saying that we have an At Home membership and a Baby Blue membership and further refer again to having 2 non ticketed memberships, and then ignoring what you quoted, went on to say we have zero of these.

I'm not sure how else I can convey this message.

 

[azza29]

Storm have a one-game membership this year, costing less than a single GA ticket. 100k members FTW!

 

[Hornberger]

As of 24/1

Club                Members
Collingwood          49,334 
West Coast           43,997
Hawthorn             43,785
Essendon             34,178
Adelaide             30,625
Geelong              28,528 
Richmond             28,386
Carlton              26,957
Melbourne            22,195
Port Adelaide        20,394 
St Kilda             19,871
Western Bulldogs     19,452
North Melbourne      19,151
Sydney               15,093
Brisbane             12,206
Gold Coast            8,778
GWS                   4,217
Fremantle               N/A

 

[Seethus]

As of 24/1

Club                Members
Collingwood          49,334 
West Coast           43,997
Hawthorn             43,785
Essendon             34,178
Adelaide             30,625
Geelong              28,528 
Richmond             28,386
Carlton              26,957
Melbourne            22,195
Port Adelaide        20,394 
St Kilda             19,871
Western Bulldogs     19,452
North Melbourne      19,151
Sydney               15,093
Brisbane             12,206
Gold Coast            8,778
GWS                   4,217
Fremantle               N/A

how Can Carlton claim to be part of the big 4 clubs with a membership number like that?

 

[The Old Dark Navy's]

how Can Carlton claim to be part of the big 4 clubs with a membership number like that?

I wasn't aware the membership shut off date had come. If you read the thread you will see that Carlton traditionally add a heap of members closer to the season starting.

However, if you have any doubt about our credentials, feel free to look at our overall attendance figures.

 

[Abaddon]

You just quoted me saying that we have an At Home membership and a Baby Blue membership and further refer again to having 2 non ticketed memberships, and then ignoring what you quoted, went on to say we have zero of these.

I'm not sure how else I can convey this message.

To date Carlton have not published non-ticketed members in their overall tally of members as this is not in accordance with AFL guidelines. Fact is Carlton has more ticketed members than both Essendon and Richmond. And Carlton has 1000s of non-ticketed members, the exact numbers are not published. They may or may not have more non-ticketed members than Richmond and Essendon.

Richmond and Essendon include both ticketed and non-ticketed members on their website. Hence their actual number of members is significantly lower after AFL audits. If the AFL changes its guidelines to include non-ticketed members then Carlton will adjust their tally to include the non-ticketed memberships in its total, but until then, the only relevant number of memberships is the AFL audited number.

 

[basashi]

I would love to see the only figure that means anything: $

What is the total revenue of each club from selling memberships and related seating packages? (Excluding memberships issued as a result of sponsorships - that revenue should sit in "sponsorship").

That irons out all the talk about non ticketed memberships, 3 games memberships, $180 11 game memberships, family packs, juniors etc etc.

 

[Groupie_]

I would love to see the only figure that means anything: $

What is the total revenue of each club from selling memberships and related seating packages? (Excluding memberships issued as a result of sponsorships - that revenue should sit in "sponsorship").

That irons out all the talk about non ticketed memberships, 3 games memberships, $180 11 game memberships, family packs, juniors etc etc.

Richmond had a higher revenue than Carlton, Essendon and Hawthorn in 2011.

We sold more memberships than Carlton but less than Hawthorn and Essendon.

 

[cash]

Richmond had a higher revenue than Carlton, Essendon and Hawthorn in 2011.

We sold more memberships than Carlton but less than Hawthorn and Essendon.

Collingwood - $75,232,702
Essendon - $51,416,731
Hawthorn - $49,151,009
Geelong - $48,438,196
Brisbane - $42,297,354
Carlton - $39,950,000
Port Adelaide - $37,017,885
Melbourne - $33,514,371
Richmond - $33,403,202
Western Bulldogs - $32,453,030
Adelaide - $30,546,426
St Kilda - $28,287,336
North Melbourne - $26,017,066

You are not that far ahead of the North and the Western Bulldogs in overall revenue.

And if you are referring to membership revenue, if i'm not mistaken that includes gate receipts that distorts the figure a fair bit.

Average Crowds 2011
Essendon 51,451
Carlton 50,964
Richmond 40,695

Put your little peewee away.

You can twist the facts cherry pick the numbers and make as many excuses as you want. But we all see the reality.

 

[The Old Dark Navy's]

Richmond had a higher revenue than Carlton, Essendon and Hawthorn in 2011.

We sold more memberships than Carlton but less than Hawthorn and Essendon.

Revenue slightly up apparently. Audited membership figures significantly less. You did however bundle up a whole lot more merchandise, stick a membership card in with it and call it a membership.

You were behind in adult season memberships and junior memberships IIRC. Dress it how you want but the AFL's audited figures are all that mattered last year.

I haven't seen their criteria this year though.

 

[basashi]

Collingwood - $75,232,702
Essendon - $51,416,731
Hawthorn - $49,151,009
Geelong - $48,438,196
Brisbane - $42,297,354
Carlton - $39,950,000
Port Adelaide - $37,017,885
Melbourne - $33,514,371
Richmond - $33,403,202
Western Bulldogs - $32,453,030
Adelaide - $30,546,426
St Kilda - $28,287,336
North Melbourne - $26,017,066

You are not that far ahead of the North and the Western Bulldogs in overall revenue.

And if you are referring to membership revenue, if i'm not mistaken that includes gate receipts that distorts the figure a fair bit.

Average Crowds 2011
Essendon 51,451
Carlton 50,964
Richmond 40,695

Put your little peewee away.

You can twist the facts cherry pick the numbers and make as many excuses as you want. But we all see the reality.

WA teams refuse to divulge again?

What is it with Perth and cloudy affairs?

 

[basashi]

Found this 2011 table for "membership revenue"

Membership Revenue

Collingwood – $16,419,687 (does NOT include gate reciepts)
Geelong – $12,121,444 (inc. gate receipts)
Richmond – $11,992,714 (inc. gate reciepts)
Hawthorn – $11,705,117 (inc. gate reciepts)
Carlton – $11,617,793 (inc. gate reciepts)
Adelaide – $10,591,091
Essendon – $10,363,690 (inc. gate reciepts)
Melbourne – $9,727,844 (inc. gate reciepts)
Brisbane – $6,918,708 (inc. gate reciepts)
Western Bulldogs – $6,712,710 (inc. gate reciepts)
North Melbourne – $5,745,872 (inc. gate reciepts)
St Kilda – $3,731,185 (does not inc gate reciepts)
Port Adelaide – Not Specified

http://footybusiness.wordpress.com/annual-reports-2/afl-clubs/

 

[Prudster]

Just on the revenue per members stuff, it is interesting to note that Hawthorn have a much higher number of junior members than other clubs. I may be wrong, but i think the number floated on the Hawks board is in the range of 15-20k junior members. Not trying to get in on the dick measuring contest, but i thought that was interesting.

 

[Tas]

how Can Carlton claim to be part of the big 4 clubs with a membership number like that?

They aren't an early bird club, they get a lot of sales in Feb and March generally speaking.

 

[Groupie_]

Found this 2011 table for "membership revenue"

Membership Revenue

Collingwood – $16,419,687 (does NOT include gate reciepts)
Geelong – $12,121,444 (inc. gate receipts)
Richmond – $11,992,714 (inc. gate reciepts)
Hawthorn – $11,705,117 (inc. gate reciepts)
Carlton – $11,617,793 (inc. gate reciepts)
Adelaide – $10,591,091
Essendon – $10,363,690 (inc. gate reciepts)
Melbourne – $9,727,844 (inc. gate reciepts)
Brisbane – $6,918,708 (inc. gate reciepts)
Western Bulldogs – $6,712,710 (inc. gate reciepts)
North Melbourne – $5,745,872 (inc. gate reciepts)
St Kilda – $3,731,185 (does not inc gate reciepts)
Port Adelaide – Not Specified

http://footybusiness.wordpress.com/annual-reports-2/afl-clubs/

Thats the one.

 

[theflea]

You just quoted me saying that we have an At Home membership and a Baby Blue membership and further refer again to having 2 non ticketed memberships, and then ignoring what you quoted, went on to say we have zero of these.

I'm not sure how else I can convey this message.

sorry i should have said the afl shows you have zero non ticketed members. is this bc the club just doesnt include/distinguish them as such types? by the way old dark if we go by the 'afl audit' as gospel then accordingly carlton have no non matchday memberships, so i dont know where these 1000's ok junior memberships are!

 

[Spluff]

You were behind in [...] junior memberships IIRC. Dress it how you want but the AFL's audited figures are all that mattered last year.

That's because kids of a certain age get in free, so to sell them a ticketed membership is nothing more than number boosting.

 

[Rob]

WA teams refuse to divulge again?

What is it with Perth and cloudy affairs?

They're public companies, they can't 'refuse to divulge'. Both WA teams submit their financials to ASIC every year, which is then available to anyone that requests them.

Although it's a mystery why they wouldn't just put them on their respective websites.

 

[Tas]

Found this 2011 table for "membership revenue"

Membership Revenue

Collingwood – $16,419,687 (does NOT include gate reciepts)
Geelong – $12,121,444 (inc. gate receipts)
Richmond – $11,992,714 (inc. gate reciepts)
Hawthorn – $11,705,117 (inc. gate reciepts)
Carlton – $11,617,793 (inc. gate reciepts)
Adelaide – $10,591,091
Essendon – $10,363,690 (inc. gate reciepts)
Melbourne – $9,727,844 (inc. gate reciepts)
Brisbane – $6,918,708 (inc. gate reciepts)
Western Bulldogs – $6,712,710 (inc. gate reciepts)
North Melbourne – $5,745,872 (inc. gate reciepts)
St Kilda – $3,731,185 (does not inc gate reciepts)
Port Adelaide – Not Specified

http://footybusiness.wordpress.com/annual-reports-2/afl-clubs/

Our membership revenue was $4,582,200 excluding gate receipts. That was a rise of about 4% from last year which mirrored an approximate 4% rise in memberships from the previous year to 30,362 members. The average membership revenue was $150.92 per member.

It is surprising to see Saints have over 40k members last year and be about $800k behind us in membership revenue.

The collingwood membership figure sounds a bit dodgy given their membership prices are fairly similar to other clubs, that is an average of $230.38 per member which is insanely high for a Victorian club. Given their AFL distribution/match day revenue plummeted in 2011 and their membership revenue soared and total revenue was fairly stable I think dodgy accounting may be a factor in their figures. I'd be curious if it changed significantly back down this year.

 

[gaelictiogar]

Found this 2011 table for "membership revenue"

Membership Revenue

Collingwood – $16,419,687 (does NOT include gate reciepts)
Geelong – $12,121,444 (inc. gate receipts)
Richmond – $11,992,714 (inc. gate reciepts)
Hawthorn – $11,705,117 (inc. gate reciepts)
Carlton – $11,617,793 (inc. gate reciepts)
Adelaide – $10,591,091
Essendon – $10,363,690 (inc. gate reciepts)
Melbourne – $9,727,844 (inc. gate reciepts)
Brisbane – $6,918,708 (inc. gate reciepts)
Western Bulldogs – $6,712,710 (inc. gate reciepts)
North Melbourne – $5,745,872 (inc. gate reciepts)
St Kilda – $3,731,185 (does not inc gate reciepts)
Port Adelaide – Not Specified

http://footybusiness.wordpress.com/annual-reports-2/afl-clubs/

Makes a mockery of AFL audited figures doesn't it and reveals that relatively poor memberships drives ( Carlton in the finals and not in top 4 ) can be papered over if a club designs its sales to make all count for the AFL audit.

the only people who worship at the altar of audited fugures are fans of clubs which design their membership sales so that all the sales are audited.

Richmond being ahead of all but the 2 dominant teams of the past few years is amazing really. Its a stunning achievement from the basement of the ladder. People can tigerbash all they like but that is a stunning achievement. Bombers really should be higher.

C'arn the Tiges.

 

[The Old Dark Navy's]

Found this 2011 table for "membership revenue"

Membership Revenue

Collingwood – $16,419,687 (does NOT include gate reciepts)
Geelong – $12,121,444 (inc. gate receipts)
Richmond – $11,992,714 (inc. gate reciepts)
Hawthorn – $11,705,117 (inc. gate reciepts)
Carlton – $11,617,793 (inc. gate reciepts)
Adelaide – $10,591,091
Essendon – $10,363,690 (inc. gate reciepts)
Melbourne – $9,727,844 (inc. gate reciepts)
Brisbane – $6,918,708 (inc. gate reciepts)
Western Bulldogs – $6,712,710 (inc. gate reciepts)
North Melbourne – $5,745,872 (inc. gate reciepts)
St Kilda – $3,731,185 (does not inc gate reciepts)
Port Adelaide – Not Specified

http://footybusiness.wordpress.com/annual-reports-2/afl-clubs/

So if it included gate receipts, we need a breakdown to see what actual membership revenue is.

If Etihad clubs have a poorer deal than MCG clubs, would that explain the lesser combined totals?