2012 Membership Tally

[The Old Dark Navy's]

sorry i should have said the afl shows you have zero non ticketed members. is this bc the club just doesnt include/distinguish them as such types? by the way old dark if we go by the 'afl audit' as gospel then accordingly carlton have no non matchday memberships, so i dont know where these 1000's ok junior memberships are!

We don't include non-ticketed items and nor do the AFL. That doesn't mean we don't have them.

The junior memberships I was referring to earlier were match day memberships.

The amount of non-matchday memberships, I don't know about and nor do you and nor do the AFL. We simply take the money and do not include them in audited figures.

 

[mediumsizered]

If Etihad clubs have a poorer deal than MCG clubs, would that explain the lesser combined totals?

I think it depends on what agenda you are running at the time.

If you are knocking Etihad Stadium, you have a poorer deal than MCG clubs. If you are pumping up your membership tyres, any Etihad deal is irrelevant.

 

[The_Wookie]

So if it included gate receipts, we need a breakdown to see what actual membership revenue is.

If Etihad clubs have a poorer deal than MCG clubs, would that explain the lesser combined totals?

Most club annual reports dont have a separate listing for membership revenue. Some do, but most also include reserved seating in with it.

Eg. Carlton list 7,781,303 in membership and reserved seating

Richmond dont list the category and it appears that Ive erred in the listing as the 11,992,000 figure is actually revenue from "football" activities which includes christ knows what. (this is why i should never do this near the end of my shift *sigh* back to the editing). The 11 million figure is likely to include AFL money which is going to be at least 6.3 million given the 5.9 million base grant + what appears to be an annual 400k ASD grant.

This leaves less than 5 million.

Man i really do need to go back and fix that bloody table.

 

[theflea]

We don't include non-ticketed items and nor do the AFL. That doesn't mean we don't have them.

The junior memberships I was referring to earlier were match day memberships.

The amount of non-matchday memberships, I don't know about and nor do you and nor do the AFL. We simply take the money and do not include them in audited figures.

what im saying is i saw a table with the ticketed and non ticketed amounts for each club. thats where i saw this zero figure in the non ticketed amount. i will try to find it. i never said the afl dont seperate these types of memberships but the afl, if the audit is done properly, should know how many non ticketed memberships clubs have since they excluded these types at alot of clubs.

 

[Slattery_20]

Our membership revenue was $4,582,200 excluding gate receipts. That was a rise of about 4% from last year which mirrored an approximate 4% rise in memberships from the previous year to 30,362 members. The average membership revenue was $150.92 per member.

It is surprising to see Saints have over 40k members last year and be about $800k behind us in membership revenue.

I'm pretty sure the Saints had an $80 membership.
Their average $ per membership was something like $95 each.

The collingwood membership figure sounds a bit dodgy given their membership prices are fairly similar to other clubs, that is an average of $230.38 per member which is insanely high for a Victorian club. Given their AFL distribution/match day revenue plummeted in 2011 and their membership revenue soared and total revenue was fairly stable I think dodgy accounting may be a factor in their figures. I'd be curious if it changed significantly back down this year.

I think they actually do have higher prices, though. Their 11-game home membership with reserved seating is $370.
Ours was $330, I'm pretty sure Hawthorn's & Carlton's were in the same range.

Then, how many people you reckon missed last year, & would've signed on for a GF-ticket membership this year? Thousands.
And the ones that were left cost $750 each or something. Cha-ching.

They simply shit on everyone else for the financials - even Blues, us, Hawks, Cats etc. Cut and dried.

 

[Slattery_20]

Most club annual reports dont have a separate listing for membership revenue. Some do, but most also include reserved seating in with it.

Eg. Carlton list 7,781,303 in membership and reserved seating

Richmond dont list the category and it appears that Ive erred in the listing as the 11,992,000 figure is actually revenue from "football" activities which includes christ knows what. (this is why i should never do this near the end of my shift *sigh* back to the editing). The 11 million figure is likely to include AFL money which is going to be at least 6.3 million given the 5.9 million base grant + what appears to be an annual 400k ASD grant.

This leaves less than 5 million.

Man i really do need to go back and fix that bloody table.

It seems legit (altho what the hell is with the scanned/photocopied web publication? Class!) -
http://www.richmondfc.com.au/portals/0/richmond_docs/2011financials.pdf
Page 11 - Revenue - Football = $12M.

Surely they wouldn't include grants.
Also remember they'd get more gate from 30k at the G than we would from 45k at the Dome.

 

[gaelictiogar]

It seems legit (altho what the hell is with the scanned/photocopied web publication? Class!) -
http://www.richmondfc.com.au/portals/0/richmond_docs/2011financials.pdf
Page 11 - Revenue - Football = $12M.

Surely they wouldn't include grants.
Also remember they'd get more gate from 30k at the G than we would from 45k at the Dome.

To be honest Slatts I can't see why there should be a great surprise at the Richmond figure if we ignore the surprise at a basement club doing so well. A club in the top 4 in Vic for total membership sales with Pies, Hawks and Bombers but with a substantially higher average cost membership than Hawthorn whose income per member is lower for evident reasons and thus probalby top 3 in revenue, a club in the top 4 attendance places playing at the G with 2 sold out homers added in ends up 3rd on the list. Selling homers is golddust.

It is fairly predictable in the circumstances.

Besides the figures for Rich/Carl/Hawk/Ess and Demons are all pretty much in the same ballpark.

 

[walhawk]

I'm pretty sure the Saints had an $80 membership.
Their average $ per membership was something like $95 each.


I think they actually do have higher prices, though. Their 11-game home membership with reserved seating is $370.
Ours was $330, I'm pretty sure Hawthorn's & Carlton's were in the same range.

Then, how many people you reckon missed last year, & would've signed on for a GF-ticket membership this year? Thousands.
And the ones that were left cost $750 each or something. Cha-ching.

They simply shit on everyone else for the financials - even Blues, us, Hawks, Cats etc. Cut and dried.

Actually, each club can only sell as many tickets guaranteeing a GF as there are available seats - around 12,500.
Not sure about other clubs, but Hawthorn's and Collingwood's have been sold out for the last few years, so they cannot sell any more this year.
They can increase the price though - which is what Collingwood have done.

Collingwood and West Coast are the only two clubs where demand exceeds supply, which means, unless they spend quite a few years down the bottom of the ladder (Essendon style), no one will catch them.

If the Pies make two of the next four GFs, I reckon they could hit 100K members by 2016 - the year the AFL wants to top 1,000,000 members nationwide.

 

[RoyalBlue]

North about to pull in front of the Bulldogs. Not a troll, but surprised WB membership total has stalled hard so early.

 

[syl]

North about to pull in front of the Bulldogs. Not a troll, but surprised WB membership total has stalled hard so early.

Still 250 behind, but will probably get there!

Next target - Saints!

 

[year of the roo]

Still 250 behind, but will probably get there!

Next target - Saints!

Of course we will get there, only a month ago we were about 3000 behind them. That gap has closed a long way very quickly.

 

[syl]

Of course we will get there, only a month ago we were about 3000 behind them. That gap has closed a long way very quickly.

North's growth post Christmas has been very good. Closed 1k on Melbourne as well (which has completely stalled).

 

[GarnerSmash]

North's growth post Christmas has been very good. Closed 1k on Melbourne as well (which has completely stalled).

Closed in by 4.5k since early December. What is the deal with the Dees? Does the club tend to get a charge in member numbers before the season proper?

 

[syl]

Closed in by 4.5k since early December. What is the deal with the Dees? Does the club tend to get a charge in member numbers before the season proper?

We do, we're actually around 250 behind this time last year at the moment, so on tracks for 31k by round 1. Higher if we do well in NAB cup.

 

[GarnerSmash]

We do, we're actually around 250 behind this time last year at the moment, so on tracks for 31k by round 1. Higher if we do well in NAB cup.

Ah that's good then. 250 is not much to make up and if Neeld can get the players going onfield then perhaps 2013 could be a very good year numbers wise.

 

[syl]

Ah that's good then. 250 is not much to make up and if Neeld can get the players going onfield then perhaps 2013 could be a very good year numbers wise.

We were 2k ahead early December, we have stalled really hard, wondering what the membership department will do to make it up at the moment.

Oh wells, at least we've got time to make it up with some good on field performances.

 

[gaelictiogar]

We were 2k ahead early December, we have stalled really hard, wondering what the membership department will do to make it up at the moment.

Oh wells, at least we've got time to make it up with some good on field performances.

Quite a few clubs seem to be having surges and the stuttering this year. Perhaps its normal I can't really remember but surge then wane back seems to be the norm this year.

 

[Madtiger2006]

Tigers over 29k. Late Jan-Late March is when our sales fly though.

 

[HARKER]

Tigers over 29k. Late Jan-Late March is when our sales fly though.

...........and come to a screeching halt on the 30th. of March

Carlton 27478 (Is that how it goes?)

 

[Madtiger2006]

...........and come to a screeching halt on the 30th. of March

Carlton 27478 (Is that how it goes?)

Not this year

 

[Tas]

Closed in by 4.5k since early December. What is the deal with the Dees? Does the club tend to get a charge in member numbers before the season proper?

I believe Dees get a huge initial surge due to MCC membership being due fairly early and the Dees get the MCC/Melbourne memberships all in advance rather than them trickling in over a period of months.

 

[Tas]

Quite a few clubs seem to be having surges and the stuttering this year. Perhaps its normal I can't really remember but surge then wane back seems to be the norm this year.

I think a lot of clubs stall between late December and mid January because a lot of people go on holidays or have blown the budget over Christmas.

 

[Tas]

I'm pretty sure the Saints had an $80 membership.
Their average $ per membership was something like $95 each.

That seems low, I wonder if they have an abnormally large concessional/junior numbers.

I think they actually do have higher prices, though. Their 11-game home membership with reserved seating is $370.
Ours was $330, I'm pretty sure Hawthorn's & Carlton's were in the same range.

Then, how many people you reckon missed last year, & would've signed on for a GF-ticket membership this year? Thousands.
And the ones that were left cost $750 each or something. Cha-ching.

They simply shit on everyone else for the financials - even Blues, us, Hawks, Cats etc. Cut and dried.

Yeah, that is interesting, checked the membership package info and they have raised prices significantly of the premium memberships in recent years.

I think a significant chunk of the variance between gate receipts and membership revenue could be due to converting a lot more gate supporters into low end memberships like even the 3 game membership, this puts more of the gate into Collingwood's pocket.via membership than gate receipts, which has fewer people taking money out of that share.

It would be interesting if it impacted their gate revenue sharing agreements if that trend continued. If a significant chunk of say Collingwood vs Essendon is made up of Collingwood members rather than ticket purchases then it would diminish the appeal for say Essendon to share the gate if on the return leg Essendon supporters purchase significantly more tickets on the day.

 

[WWSD]

44,151 as of Jan 25. That's about 2700 jump on this time last year.

 

[Tiger2709]

30,007, not bad, I think we are on target for 50,000, particularly if we knock of the Blues in round 1.