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The Y Factor
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- Sep 28, 2005
- 3,197
- 7,975
- AFL Club
- North Melbourne
- Other Teams
- North Melbourne
50 Thousand members is theoretically great. I am sure there is ROI with the figures I just have one question.
Where are all these people?
Below are 2 graphs.
Graph 1
- vs Gold Coast
- at Docklands
- Crowd Vs Membership numbers
Graph 2
- vs Richmond
- at docklands
- Crowd vs membership numbers
(before anyone asks why the membership lines are not identical it is due to the games being on different years and hence different membership tallies to reference against.)
View attachment 2063310
View attachment 2063331
I am interested in what the figures look like on the weekend. Yes both teams are bottom of the table but both teams will be looking for a rare win.
Our last crowd at Docklands vs Richmond was 22k, less than half our current membership tally. We should be getting more than 22k on our own let alone the Richmond supporters that will actually attend Docklands.
I look at these graphs and can't help but think there is a fair it of pissing down my back and telling me it is raining. How many of these memberships are our sponsors buying them and then them being given away to people who don't go tot he footy.
This is my take.
Yes the numbers are fluffed up by deals etc - all clubs are.
But regardless, we have 7 1/2k in WA, 5k or something in Tassie. Thousands in others states and regional Victoria.
We sell 4 games to Tassie.
Basically - on any given day, it’s so hard to even get the most diehard to every game.
I’m in a chat group of 25 hard core North members - NM but jobs really.
But even there, between business wonders, parents with kids sport, people playing football themselves, SA, WA, Tassie and regional members / bugger all get to any 1 game. All watch it somehow but I’m surprised how few from that 25 can make it to a particular game.
So I’m not surprised we only get 15-25k to a game of north people.
Throw in Covid/ flu and bad weather / amazing anyone goes at time!