Opinion Adelaide Crows New Logo Discussion

We need a new logo


  • Total voters
    170

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I've just googled 'adelaide crows logo wings out' and there's a few that are heaps better than what the club has proposed thus far. I'm not suggesting any of these are a finished product, but they're much better starts than the 'build a bird from shapes' design. No doubt some were created and posted here already.

Good bird, background and font need work.

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A little too much colour, looks like some kind of tribal headdress, but could be worked on and improved.
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This one is ok, miles better than what's presently on the table. Dignified looking bird, still needs background work though.
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Bird might need work on this one, get more detail into it and a bit more menacement (new word I just created).
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Next 2 I reckon are good starting points, wings out bird coming at you.
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Would be nice if people could include some kind of coloured border or whatever to account for the fact these would be printed on a navy shirt. Was one of the few things the club's version got right.

I'm wondering whether we could put the Adelaide text over the claws. Would reduce some of the irregularity of the shape. Bloody wrench hands doing my head in atm. Collingwood put the est. 1897 over the the Magpies feet but that only works because it's centered.
 
Would be nice if people could include some kind of coloured border or whatever to account for the fact these would be printed on a navy shirt. Was one of the few things the club's version got right.

I'm wondering whether we could put the Adelaide text over the claws. Would reduce some of the irregularity of the shape. Bloody wrench hands doing my head in atm. Collingwood put the est. 1897 over the the Magpies feet but that only works because it's centered.
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For what it's worth, in my opinion, it needs to head in either one of two directions:

1. more abstract, like the Arizona Falcons logo, or
2. more illustrative, like the Collingwood, West Coast, or Hawthorn logos.

Trying to be a bit of both creates a 'grey' outcome.

I think there's an opportunity to move the versions shown above to be more abstract to create a mark that imbues quality and professionalism, while harkening back to the OG logo of the swooping crow.
 

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Ok Mr bush man

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Opinion Adelaide Crows New Logo Discussion

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