Strategy CEO Thread - Jennifer Watt - Started Jan 2023

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Accepting this year as part of the rebuild goes against every thing we believe in as a footy club.

At the very least, some form of game structures and movement of the footy would've been enough for me but we couldn't even achieve that either.

This season should've been about keeping good sides on their toes until we ran out of gas. Showing that we could actually match the best teams for more than just 5 seconds is not a very high bar to set.

We've regressed considerably this year and it took yet another footy dept overhaul. Rebuild or no rebuild we've got to start getting really professional and serious about the next few years. I hope Clarkson can make things happen quicker than I suspect they probably would.
 
The reality is we never had the leverage to make anything non-negotiable. Best we could hope for is to put forward our best case and hope the AFL agreed with us.

What we received was underwhelming but I don't think you can sheet that home to Ben A or anyone at North.
But that’s the issue. Because it’s North we take what we get but if it’s Carlton or Essendon then theyd have a sook and a cry and get what they want.
 
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But that’s the issue. Because it’s North we take what get but if it’s Carlton or Essendon then theyd have a sook and a cry and get what they want.

Exactly. What leverage did they have?

It's just unadulterated bias and favouritism.
 

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Great job on the PP negotiation Ben. 🙄
Im not a fan of them, but if you are doing them this appears the right way.

Particularly, that by the time a club qualifies for them they should have some serious young talent on the list anyway - as we do. Plus theres access to MSD now as well.

Having to trade them means more mature players are brought in to improve the list or at least add to depth. If clubs get to keep them they'd likely go to the draft, stay down longer and impact other teams more as GC and GWS did.

I know others teams got more in the past, doesnt mean it was handled right back then.
 
Exactly. What leverage did they have?

It's just unadulterated bias and favouritism.
It annoys me that our equalization distributions funds and good friday game are all provided to us on a caveat where we need to play nice and toe the line with AFL House otherwise we face the consequences.

We havnt had enough campaigner in our admin for years now and it’s why we get walked all over.

I mean why send out a press release thanking the AFL. Say nothing and move on.
It’s kind of sad knowing we have no pull at all and a handicapped league is made harder for us because of who we are.
 
It annoys me that our equalization distributions funds and good friday game are all provided to us on a caveat where we need to play nice and toe the line with AFL House otherwise we face the consequences.

We havnt had enough campaigner in our admin for years now and it’s why we get walked all over.

I mean why send out a press release thanking the AFL. Say nothing and move on.
It’s kind of sad knowing we have no pull at all and a handicapped league is made harder for us because of who we are.
Yes disappointing. Whilst we may not have said anything publicly - it doesn't mean we haven't privately through the appropriate forums.

Whilst shooting from the hip might give us a sense of satisfaction, we need to remember the long game - we want increased free to air coverage, we want to retain the good Friday game, constant negotiation re: club funding allocations. To be reactive to this would likely be detrimental to other negotiations. We have to trust in the long term strategy.

So, on the positive- we have more than we did. It's a good start, and in typical shinboner spirit we need to put our head down and just get on with it. The challenge is to use this to our best advantage with a number of players we want to secure - if negotiated well it's likely enough.

A good (not great) outcome. There are broader considerations and this was always a crack at whatever we could get, thanks to those involved, let's use it wisely.

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I'm not entirely sure people were expecting much this season. We were expecting progression not regression and we managed to achieve the most consecutive run of 47+ point losses.

We were completely destroyed mentally and were physically intimidated. We were made to look weak. That's what got people upset.

Receiving two one hundred point beltings combined with an unacceptable amount of thumpings inbetween is just not good enough. We could barely get the ball beyond half forward and proceeded to play the most uninspiring game style.

I was there for every smashing we got and it's hard to accept it as part of the rebuild. You can be rebuilding and competitive. The issue is we could barely string together a quarter of competitive football.
Yep, Noble should've gone from as early as round 6 - he was clearly incompetent and the players had no confidence in him. The list was better than the performances. But it was the Board who chose Noble. Amarfio might've been on the coach selection sub-committee but the Board makes the final decision on hiring coaches. So if Amarfio is responsible for 2022 then so was the Board.
 
good friday game are all provided to us on a caveat where we need to play nice and toe the line with AFL House otherwise we face the consequences.

👆THIS! The ballsing up of the Good Friday game is something I won't forgive Gil/AFL house for anytime soon, we let them decide how it would look and it was a shitshow. After 20 years of campaigning for it, first year was good, Gil then decides to change our opponent, has the audacity to blame Peter Gordon for the change (who is meant to be running the league?) and give us St.Kilda in the depths of their post Riewoldt rebuild when we could have been playing a recent premier, then the bug-eyed prick waddles out to the middle of the ground for a half time interview and criticizes the size of the crowd. Then changes the opponent to the bombers, then back to the bulldogs. Nice. F***ing brilliant. That is the way you create a sense of gravitas and meaning around a newly created marquee game. (naturally none of this stuff was so much as touched upon in the commentary about whether we should keep the game👍)

A CEO that doesn't let something that should have been straight forward snowball into a monkey's tea party certainly would be nice.
 
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So recent events would also mean there is a stall in this search, correct?
I wouldn't think so, BA finishes up at the end of October we'd want to have someone ready to go for early November.
 
I now can’t see any argument against Peter Bell. We need to bring him in at all costs and give him complete control of our football operations.

Why? If anything it devalues him as an option IMO. We'll need experience more than ever if we lose either of our 2 new senior football roles.
 

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Why? If anything it devalues him as an option IMO. We'll need experience more than ever if we lose either of our 2 new senior football roles.

The self-destruction of our football department means that instead of chasing an experienced well-rounded CEO, we should be trying to replace the lost football knowledge as desperately as possible.

I'm not sure there's another candidate who offers recent and successful experience in managing a football department. There are already former CEO's and people with commercial experience at Arden St for him to lean on for support, while the rest of the organisation has the combined football IQ of a peanut.
 
The self-destruction of our football department means that instead of chasing an experienced well-rounded CEO, we should be trying to replace the lost football knowledge as desperately as possible.

I'm not sure there's another candidate who offers recent and successful experience in managing a football department. There are already former CEO's and people with commercial experience at Arden St for him to lean on for support, while the rest of the organisation has the combined football IQ of a peanut.

I can understand your perspective but still think we get the most experienced overall CEO to keep stability top-down but bolster any loss in the football department directly with other football expertise.

I'm not sure I'd shoehorn in an inexperienced CEO just because they might cover a football department shortfall.
 
I can understand your perspective but still think we get the most experienced overall CEO to keep stability top-down but bolster any loss in the football department directly with other football expertise.

I'm not sure I'd shoehorn in an inexperienced CEO just because they might cover a football department shortfall.

With Peter Jackson and Mark Brayshaw out of the race, I'm not even sure who the options would be that have any experience at AFL level.

I agree that an experienced and well-rounded CEO paired with an experienced and respected GM would be the dream, but I'm not sure it's attainable. As far as I know, Peter Bell is the only candidate left who has any recent exposure to AFL operations.

The one non-negotiable for me is stability for the football department, which I'm confident that Bell would bring. I'm more willing to take a bet on him learning the commercial and leadership side, then taking a risk on another "outsider" after Amarfio showed time and time again that he wasn't capable of hiring the right people.
 
With Peter Jackson and Mark Brayshaw out of the race, I'm not even sure who the options would be that have any experience at AFL level.

I agree that an experienced and well-rounded CEO paired with an experienced and respected GM would be the dream, but I'm not sure it's attainable. As far as I know, Peter Bell is the only candidate left who has any recent exposure to AFL operations.

The one non-negotiable for me is stability for the football department, which I'm confident that Bell would bring. I'm more willing to take a bet on him learning the commercial and leadership side, then taking a risk on another "outsider" after Amarfio showed time and time again that he wasn't capable of hiring the right people.
Who did Amarfio hire?

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He would have had final say on Noble and he oversaw a convoluted structure that had McPherson and Rawlings in roles they weren't qualified for.

You can't try and individualise the actions of a CEO - they are responsible for the whole ship.
Nah the Board made the final decision on the coach but Amarfio was on the sub committee that recommended him.
 

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Strategy CEO Thread - Jennifer Watt - Started Jan 2023

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