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- Mar 26, 2013
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Six years ago ... ...
Page 56 of 114 – AFL Annual Report 2010
http://s.afl.com.au/staticfile/AFL Tenant/AFL/Files/afl_annual_report_2010.pdf
International media
There was significant work undertaken to promote and build the crowd for the Kaspersky Cup, AFL Shanghai Showdown, between Melbourne and the Brisbane Lions at Jiangwan Stadium on October 17. Various stories were developed for TV, radio and newspapers in China, Australia and across Asia. Several Australian-based media representatives went to China to cover the game along with the local Chinese-based media, and stories, such as that of Jamie Pi, the Chinese-born radio commentator who broadcast the game in Mandarin, were covered in various media outlets.
I haven't seen how much money was spent on the Melbourne vs Brisbane exhibition match in Shanghai in 2010, but if the above 70-odd words devoted to it in the AFL's Annual Report that year is any indication, it wasn't much.
There was a small picture from the China vs Japan curtain-raiser, showing empty tiers in the background, and meriting the following caption:
…teams from China and Japan played an Australian Football match before the first AFL game in China, the Kaspersky Cup, at Shaghai’s (sic) Jiangwan Stadium in October.
Page 56 of 114 – AFL Annual Report 2010
http://s.afl.com.au/staticfile/AFL Tenant/AFL/Files/afl_annual_report_2010.pdf
International media
There was significant work undertaken to promote and build the crowd for the Kaspersky Cup, AFL Shanghai Showdown, between Melbourne and the Brisbane Lions at Jiangwan Stadium on October 17. Various stories were developed for TV, radio and newspapers in China, Australia and across Asia. Several Australian-based media representatives went to China to cover the game along with the local Chinese-based media, and stories, such as that of Jamie Pi, the Chinese-born radio commentator who broadcast the game in Mandarin, were covered in various media outlets.
I haven't seen how much money was spent on the Melbourne vs Brisbane exhibition match in Shanghai in 2010, but if the above 70-odd words devoted to it in the AFL's Annual Report that year is any indication, it wasn't much.
There was a small picture from the China vs Japan curtain-raiser, showing empty tiers in the background, and meriting the following caption:
…teams from China and Japan played an Australian Football match before the first AFL game in China, the Kaspersky Cup, at Shaghai’s (sic) Jiangwan Stadium in October.