News Hawthorn and Adidas part ways in 2022…what next?

[Ned Ryerson]

Do you think this new breed of 'club jumper/sponsor' ITKs will get absolutely (and illogically) hammered like the trade ones each year?

We can only hope so. ITK bashing and the subsequent vindication of the ITKs knowledge are my favourite bigfooty redemption arcs.

 

[TazHawk15]

These however look garbage

Sure you are not just having a whinge for the sake of it?

 

[Ned Ryerson]

These however look garbage

The singlet isn't so bad - I have never seen the club put out a brown polo that looks halfway decent though no matter who the branding partner was.

Also - did nobody at ISC have a steamer they could run over that stuff real quick to make it not look like it had been buried in a drawer for 6 months.

 

[suburb whispers]

Love all the new apparel!! Choices for all supporters. Pretty negative person if you find something to complain about with these…

 

[Ned Ryerson]

ISC Sport announced as Hawthorn Hawks Official Apparel Partner

Official announcement here. Range doesn't look so bad - my only issue with the announcement is that someone at ISC needs to learn what bespoke means.

'The diverse ISC-Hawthorn range will feature a bespoke offering for both male and female members and fans – including an exciting first, with the choice of the iconic brown and gold selection in addition to the on-field player collection.'

Bespoke is one of those words that has been savagely murdered for marketing purposes - much like 'artisan'.

 

[Ned Ryerson]

ISC range is live on Hawksnest also:

ISC - Page 1 - HawksNest Official Hawthorn Football Club Merchandise

hawksmerchandise.com.au

 

[MrPremiership]

I like how they've offered choice between the blue range, and the traditional brown/gold range

"Blue" is the player version, i.e. coaches, staff, players will wear that at pressers

And Brown/gold version is also available for purchase for supporters......

 

[Millsie69]

There's a few things I like from the new range. Never been sold on predominantly blue gear, but guess there's only so much you can do with Brown and Gold.

 

[MrPremiership]

Can't wait for the retro choice for 2023.....

 

[LRobbo]

Retro choice for next year is magnificent. Sounds like a fan vote.
A retro round is needed competition wide, as opposed to teams over wearing their indigenous jumpers outside of the specified round.

 

[Strapping Young Lad]

Cue the melts about blue being used.

 

[Strapping Young Lad]

ISC Sport announced as Hawthorn Hawks Official Apparel Partner

Official announcement here. Range doesn't look so bad - my only issue with the announcement is that someone at ISC needs to learn what bespoke means.

'The diverse ISC-Hawthorn range will feature a bespoke offering for both male and female members and fans – including an exciting first, with the choice of the iconic brown and gold selection in addition to the on-field player collection.'

Bespoke is one of those words that has been savagely murdered for marketing purposes - much like 'artisan'.

At least I didn’t use “better for you”.

 

[daniel23]

Might be on my own here but I rate the blue.

 

[Ned Ryerson]

Can't wait for the retro choice for 2023.....

Only one logical choice for mine!

 

[Mercy Seat]

Digging the blue. Some stuff I like some stuff not so much.

So it looks like it’s not sketchers at all except for a smaller jumper sponsorship.

 

[Ned Ryerson]

Digging the blue. Some stuff I like some stuff not so much.

So it looks like it’s not sketchers at all except for a smaller jumper sponsorship.

There's this line at the end of the ISC release:

On top of the innovative partnership with ISC, Hawthorn will announce further apparel collaborations in the coming months.

 

[MrPremiership]

Only one logical choice for mine!

I was thinking the exact same thing...

But also wouldn't be against,,,

 

[MrPremiership]

Digging the blue. Some stuff I like some stuff not so much.

So it looks like it’s not sketchers at all except for a smaller jumper sponsorship.

Skechers are the branding on the Home guernsey.....its already selling on Hawks Nest

I'd say further announcements would be in respect of the retro jumper competition, and legends jumper

 

[MrPremiership]

Apparently the blue/royal blue apparel sells better than the brown and gold merch......apparently

I'm a fan of using grey though...better than blue.

 

[HawthornHawk]

Looks like Box Hill gear to me

Jumpers and warm up tops look great though which is the main thing

 

[Boot Studder]

Apparently the blue/royal blue apparel sells better than the brown and gold merch......apparently

I'm a fan of using grey though...better than blue.

I would never wear either blue or grey for game day gear. Brown & Gold are our colours and have been since 1914. We are Hawthorn … and not for turning!

 

[Fleabane]

Both the training gear and the warm up tops are having my think about a purchase for the first time ever.

Me too. Love the training tops.

 

[MrPremiership]

I would never wear either blue or grey for game day gear. Brown & Gold are our colours and have been since 1914. We are Hawthorn … and not for turning!

I'm with you.

But if the club is making more $$ from blue gear rather than brown and gold....then you can guess which colour they're going to keep using

 

[Boot Studder]

I'm with you.

But if the club is making more $$ from blue gear rather than brown and gold....then you can guess which colour they're going to keep using

True, true.

 

[kirbatron]

Cue the melts about blue being used.

main thing I noticed was will day trying to put his hand in his jacket pocket but it was zipped up