Collingwood wouldn’t lose a home final by a record margin and spend the subsequent Copeland Trophy presentation beating each other off about what an awesome season they had, while broadsiding fans who were critical of the coach.
You can make money and genuinely strive to be the best at the same time, but that would involve key figures falling on their own swords in the name of renewal (as Eddie McGuire, Nathan Buckley and Ned Guy all did in 2021), rather than continue to insist they’re the smartest in the room and everyone who suggests different is an idiot/saboteur/has a hidden agenda.
You don’t have to win anything to be successful.
There’s enough supporters/members buying into the game day experience bs to keep the likes of Koch and co employed.
A check on any social media will reinforce that.
If we had North numbers I can guarantee you we wouldn’t be having this discussion.
Appearing to be financially secure has extended there existence well beyond its time.
They believe flags are something you fly on Anzac Day.