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off topic, but do GWS train at an old driving range? that building looks really long and doesn't look like the right curve to fit around a footy oval.
 

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Will be interesting if that is true... probably just a misconception arising from the tardiness of Eagles announcing their new supplier deal.

Would be a Bradbury of epic proportions for ISC if they still managed to keep their brand visible on the national stage for that reason
 
Back on that weird names/nicknames thing for a second... this is probably the best visual representation of what 'restrictions' are in place when it comes to branding. Double-sided scarves straight out of the 2021 Sekem catalogue.

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Back on that weird names/nicknames thing for a second... this is probably the best visual representation of what 'restrictions' are in place when it comes to branding. Double-sided scarves straight out of the 2021 Sekem catalogue.

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Another thing is with the scoreboards. Geelong, Adelaide and Brisbane for example will always be listed with their full name by Fremantle and Port don’t
 
Back on that weird names/nicknames thing for a second... this is probably the best visual representation of what 'restrictions' are in place when it comes to branding. Double-sided scarves straight out of the 2021 Sekem catalogue.

View attachment 1029335
It kinda bothers me that there isn't a standard i.e. location one side and then nickname other side
 
It kinda bothers me that there isn't a standard i.e. location one side and then nickname other side

But that is the standard, it's just that branding guidelines enforced by the clubs (either for preferential, or in Fremantle's case, legal reasons) mean that there are all these inconsistencies.

The one most fascinating to me there is Melbourne. They still seem to be keeping themselves at arm's length from the Demons nickname in some merchandise.
 

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But that is the standard, it's just that branding guidelines enforced by the clubs (either for preferential, or in Fremantle's case, legal reasons) mean that there are all these inconsistencies.

The one most fascinating to me there is Melbourne. They still seem to be keeping themselves at arm's length from the Demons nickname in some merchandise.
Yeah it's just frustrating to see "GC Suns" instead of just Gold Coast... does anyone call the area GC? I remember getting drunk there a few times, and not once did the guy in the kebab shop at 2am refer to it as GC
 
Yeah it's just frustrating to see "GC Suns" instead of just Gold Coast... does anyone call the area GC? I remember getting drunk there a few times, and not once did the guy in the kebab shop at 2am refer to it as GC

While I agree, does anybody actually look at GC Suns and pronounce it “gee cee”? Surely most people still say Gold Coast in their head when they see it?
 
Yeah it's just frustrating to see "GC Suns" instead of just Gold Coast... does anyone call the area GC? I remember getting drunk there a few times, and not once did the guy in the kebab shop at 2am refer to it as GC

Does anybody in western sydney call the area GWS? Still the stupidest marketing decision calling a new club in a non football area an abbreviated name that the locals wouldn't even realise is their own team if they saw them on the news or in the paper etc.
 
Does anybody in western sydney call the area GWS? Still the stupidest marketing decision calling a new club in a non football area an abbreviated name that the locals wouldn't even realise is their own team if they saw them on the news or in the paper etc.
Very different thing though, Gold Coast is a designated city, Greater Western Sydney is a region.


The ‘Greater’ is included because they play in Canberra.
 
I’m sure you remember the article about Port’s “bizarre” guidelines last year. It really bugged me because these have existed for years and everyone has them. Here’s the article FWIW: https://www.foxsports.com.au/afl/af...r/news-story/ce9ed21dd0385ed2923d4daf3ea86cae
Every club has names they are to be referred to by, its only when an incorrect one is common or could creat confusion that it is explicitly stated. Here is each club’s official designation.
Adelaide: The official designation for the club is ‘Adelaide Football Club’ or ‘Adelaide Crows’.
Brisbane: The official designation for the club is ‘Brisbane Lions’.
(Surprised Brisbane don’t state some names here tbh)
Carlton: The official designation for the club is ‘Carlton Football Club’ or ‘Carlton’.
Collingwood: The official designation for the club is ‘Collingwood Football Club’ or ‘Collingwood’.
Please note: under no circumstances should the club be referred to as ‘Maggies’.
(I assume this may have something to do with Port Adelaide)
Essendon: The official designation for the club is ‘Essendon Football Club’ or ‘Essendon’.
Please note: under no circumstances should the club be referred to as ‘The Bombers’ or ‘Bombers’ or ‘Dons’.
(Probably due to the Bali bombings, little me thought the Bali Bombers were a football club)
Fremantle: The official designation for the club is ‘Fremantle Football Club’, ‘Fremantle Dockers’ or 'Freo Dockers'
'Freo' can be used where space is limited.
Please note: under no circumstances should the club be referred to as ‘Dockers’ on its own.
(A little surprised that Freo is allowed to be used, the Dockers thing probably stems from the Levi’s thing)
Geelong: The official designation for the club is ‘Geelong Cats’. The club is only to be referred to as ‘Geelong Football Club’ when talking retrospectively.
Please note: under no circumstances should the club be referred to as ‘GFC’, ‘Geelong Cats Football Club’ or the ‘Catters’.
(This one is kinda specific which is why I thought it had something to do with the financial crisis but I think we deduced it wasn’t that.)
Gold Coast: The official designation for the club in order of priority is:
1 Gold Coast SUNS
2 GC SUNS
Please note under no circumstances should the club be referred to ‘The SUNS’, ‘GCFC SUNS, ‘GC17’ or ‘the Sons’
(Lol at the Sons, I find GC17 being there interesting, I guess we’ll never get to see a TAC/VFL heritage jumper then.)
GWS: The official designation for the club is ‘GWS GIANTS’.
(For whatever reason Gold Coast state not to be called GC17 but Team GWS is nowhere to be found here.)
Hawthorn: The official designation for the club is ‘Hawthorn Football Club’ or ‘Hawthorn’.
Please note: under no circumstances should the club be referred to as ‘Hawkers’.
(Probably distancing themselves from the negative connotations associated with hawking, I thought it had something to do with the Hawks when I saw a street sign that said no hawking lol.)
Melbourne: The official designation for the club is ‘Melbourne Football Club’ or ‘Melbourne’.
(Although there’s no mention, the lack of denouncing the Demons name surprises me a little.)
North Melbourne: The official designation for the club is ‘North Melbourne Football Club’ or ‘North Melbourne’.
Port Adelaide: The official designation for the club is the ‘Port Adelaide Football Club’ or ‘Port Adelaide’. The official Club nickname is the ‘POWER’.
Please note: under no circumstances should the club be referred to as ‘Port’ or ‘PORT POWER’ or ‘THE POWER’ although the club can be referred to as ‘the POWER’.
(I for one am very glad we’ve denounced the Port Power name.)
Richmond: The official designation for the club is 'Richmond' or 'Richmond Football Club'.
St. Kilda: The official designation for the club is ‘St Kilda Football Club’ or ‘St Kilda’.
Please note: under no circumstances should the club be referred to as ‘St Kilda Sainters’ or ‘Saints Football Club’
or ‘St Kilda Saints’ or ‘St. Kilda’ (there should be no full stop after St) or ‘Sainters’.
(Interesting that they don’t allow the full stop after St yet it’s part of their logo. Baffling.)
Sydney: The official designation for the club is ‘Sydney Swans’.
Please note: under no circumstances should the club be referred to as ‘Sydney Swans FC’ or ‘Sydney FC’ or ‘Sydney’ or ‘Sydney Australian Football Club’ or ‘SMFC’ or ‘Swannies’ or ‘Swans’.
(The Sydney FC one is obvious. I know they’re not in South Melbourne anymore but they have SMFC on the jumpers so why it’s here is odd.)
West Coast: The official designation for the club is ‘West Coast Eagles’.
Please note: under no circumstances should the club be referred to as ‘West Coast’ or ‘Eagles’ or ‘WCE’.
(No mention of West Coast Football Club is surprising but that just sound weird. Navy is still an official club colour too.)
Western Bulldogs: The official designation for the club is ‘Western Bulldogs’.
Please note: under no circumstances should the club be referred to as ‘Doggies’.
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Very surprised at the amount of teams distancing themselves from the “Football Club” suffix, also you’ll notice I broke a few of these in the bolded parts cause some of these are dumb, others make sense but yeah.
Port introduced themselves as "PORT POWER" when they announced their new identity in 1995.
 
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