Yep...and the ability to get players to take big pay cuts.. who by sheer luck just happen to be seasoned media performers...like here
A lot of our premiership heroes took massive pay cuts without being seasoned media performers. I think it has more to do with the individual themself and what they want to achieve as a player at the Lions in a successful team with their mates as opposed to only being driven by the almighty dollar...and to be honest IMO, Mitch Clark will be driven by the latter, whereas Tom Rockliff will be driven by the former.