manureid
Laziest Poster on Figbooty
Amazing, stupefying and incredibly frustrating read. Once again LR showing us what one egotistical maniac can do to a once proud club.
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AFLW 2024 - Round 10 - Chat, game threads, injury lists, team lineups and more.
In the absence of any denial, any believable denail, I remain convinced that something else unprofessional happened in the rooms right before the game … which sent Schofield straight out the exit he’d been sizing up for some time, and which sent the players out on the field in a state of punch-drunkedness.
Might be wishful thinking but I do hope most of the players comments are basically this:Port Adelaide base has been duped for too long with spin. The culture is in complete denial
And the realitynothingoutsidethe club can do. After watching the finals series we are not going anywhere near a GF appearance
View attachment 1821283
"Finals are scary"
— ken Hinkley
“Wouldn’t change a thing”
— Ken Hinkley
“It was still a successful year in terms of win/loss”
— Ollie Wines
“It was good to get a reality check on mindset and where we need to be”
— Tom Jonas
“[supporter criticism of Ken Hinkley] is stupid”
— Charlie Dixon
"I had a good chat with him yesterday & just let him know that he's still the best coach for me. I really want him to help me get better as a player. So I think definitely, right now, he's the right person."
~ Zak Butters on coach Ken Hinkley
But ....
McRae has achieved more in 2 years than Hinkley has in 11
Kingsley has achieved just as much in 1 year as Hinkley has in 11
But who you gonna get?
Russ, the Great Man, didn’t allow it either. On his return visit to Hong Kong for grand final week he made his feelings known over dinner in the Foreign Correspondents’ Club with my wife and myself. “We had a chance to get into the Grand Final and win the flag,” said he, “and we blew it.” AFL-audited paid-up fanbase had risen to 48,968, an increase of 9,130 or 22.9% over 2013. “Everyone at Alberton is carrying on as if we won the premiership,” Russ went on. “Oh how close we came, they tell each other. Just one kick from a grand final, they tell each other. It’s bullshit.” He shook his head. “They’ve lost the plot.”
On the bar chart at the top of the post draw a straight line from the top of the 2012 bar to the top of the 2023 bar. It will show, across eleven years, an increase in number of 35,543, including the W factor.
The PAFC Membership Numbers Illusion
View attachment 1821030
Graphic by RussellEbertHandball
2012
On 2 October 2012 David Koch was appointed chairman. Within a few days he was to inherit as senior coach Ken Hinkley whose appointment he had nothing to do with. He’d brought with him media co-conspirator and chairman-in-waiting Cos Cardone as senior director - despite the reality that Cardone’s day job was to report to arch-competitor Eddie McGuire. Koch took over an AFL-audited paid-up fanbase of 35,543. When quizzed, he announced that modern-day chairmen were comfortable working remotely using hi-tech communication means and conference mentality, therefore he would have no issues operating from Bungan Beach nearer to New Zealand than to Alberton. The comfort was all for him; he did not mention if he’d considered the discomfort of those at Alberton trying to work with him.
He also announced that he would be leaving the Football side of the club to the senior coach and the senior coach’s football people, whilst he got on with stuff that he had a less remote feel for, such as finances, especially increased partnership revenue and membership. He started with a bang - a show on the MCG such as Alberton had never seen: the announcement of Renault as major partner complete with bunting, whizzbangs, pole-dancers and Renault SUVs. He also set up two corporate think tanks, a sound idea by the sound of it, which he called his Eastern Advisory Boards, comprised of volunteer Port professionals based in Sydney and Melbourne. In another interview he announced that he would be targeting Port people who lived internationally and who were keen to contribute to David Koch’s new-fangled PAFC. His words carried across oceans, certainly as far as Hong Kong, where as it turned out his daughter Sam and his grandchildren were living.
2013
By season’s end the AFL-audited paid-up fanbase was 39,838 - an increase of 4,295 or a tad over 12%. On the field Hinkley did his job by making finals, then winning one, then losing the semi after being up by nearly four goals at halftime. He then changed a winning gameday strategy of all-out attack into “Look over yer shoulders, they’re gonna come at ya.” It was a blunder. He admitted as much off-season, something he never did again. Port Adelaide lost. On the ladder we finished fifth. Over in Hong Kong things had started happening. For grand final weekend, Russell Ebert brought Tom Jonas and Tom Logan to the Hong Kong Football Club for an AusKick clinic and a ceremony at which a reciprocal partnership agreement between PAFC and HKFC was exchanged. HKFC would be our base of operations, our launch pad out of the ex-British crown colony into China. The club’s objective was to secure one more Joint Major Sponsor or a partner who would increase club revenue by $1,000,000 per annum. We reckoned it would take up to five years to pull it off. In fact it was achieved in two and a half.
2014
This was the year we still talk about. It was the year, looking back, in which we set ourselves up for a fall. We didn’t realise it at the time; we were too busy congratulating ourselves, something Big Bob McLean, Fos Williams and Jack Cahill would never have allowed. Russ, the Great Man, didn’t allow it either. On his return visit to Hong Kong for grand final week he made his feelings known over dinner in the Foreign Correspondents’ Club with my wife and myself. “We had a chance to get into the Grand Final and win the flag,” said he, “and we blew it.” AFL-audited paid-up fanbase had risen to 48,968, an increase of 9,130 or 22.9% over 2013. “Everyone at Alberton is carrying on as if we won the premiership,” Russ went on. “Oh how close we came, they tell each other. Just one kick from a grand final, they tell each other. It’s bullshit.” He shook his head. “They’ve lost the plot.” He added something uncomplimentary and unrepeatable about the chairman whom he blamed for cheer-leading the puerile atmosphere that was pervading Alberton, then he looked at my wife (who is Chinese). “What d’you think of David Koch?” he asked her. She made a face and shook her head. “Nobody in Hong Kong has heard of him.”
Despite his promise to learn from his mistakes, Ken Hinkley repeated the error he made at halftime in the semi-final in 2013. We had been top of the ladder. We were 10 and 1. Then we were 11 and 2. We actually had daylight under us, and a wind beneath our wings. But Hinkley was getting worried. He was afraid of something. The dizzying heights atop the ladder were denying oxygen to his brain, not that it’s of a size to need much. He told the players: “Watch out. Things are gonna change. We are no longer the hunters … we are the hunted. They’re gonna come after us.” He didn’t say “look over your shoulders” this time. No, he tried something new, yet identical. We finished the home and away season out of the top four. We denied ourselves the double chance and two home finals that we had, at 11 and 2, in our grasp. It was starting to manifest itself that nothing with Hinkley is ever in our grasp. It’s always just out of reach. After the 2014 prelim he was already over the hill, just over it, where the slide downwards begins. He wouldn’t need much of a nudge to end up at the bottom.
Off-field, we were doing okay. A second JMS in the guise of EnergyAustralia had been signed up in the pre-season. It was the payoff for a coincidental (concerted?) approach directly to EA in Melbourne, and from Hong Kong where their head office is located. Someone (okay … I confess, it was me) had been in the ear of a main board director of EA’s parent China Light & Power, alias CLP Power (China Light & Power Power), who was also on the board of EnergyAustralia. KT, unaware of this, went to Melbourne and made an energetic sales pitch to a receptive audience … and the deal was closed in time to announce it at Adelaide Oval on Lunar New Year’s Day, end January 2014.
2015
Humpty Dumpty sat on a wall; Humpty Dumpty had a great fall.
The chairman’s pro bullshit, and the chairman’s lame brain -
Couldn’t put Humpty together again …
Not ever.
It was getting towards the end of February when I realised something was going awry. The Great Man’s condemnation, the Great Man’s expression on the Great Man’s face had stayed with me. I actually hadn’t said anything negative to Russ in response. I remained in the frame of mind to give Koch as much rope as he needed to either 1) take PAFC all the way to the world stage, and do so profitably, simultaneously take the PAFC brand into the top AFL echelon and elbow the likes of Collingwood aside, also take PAFC membership to 100,000 and the club to three more premierships in the next three years, and clear the club of its infamous debt … or 2) go hang himself from the cliff-top above Bungan Beach and dangle there burning in the morning sun as he cried out for help hoping someone in New Zealand would hear him.
The end of February 2015 was when I was invited by Richo, at PAFC expense, to fly down to Melbourne. He’d organised a lunch he felt was important to our next step into China from Hong Kong. I got upgraded to business; good omen, I thought to myself, mug that I am. At Adelaide Airport I met up with my (late) colleague Peter Phillips (we all miss him terribly) who was already Down Under on business, joined Richo and KT in the transit lounge, and boarded the flight to Melbourne, all four of us together. KT was wearing a serious expression. No, KT was looking worried. Why, I dared ask, was he flying to Melbourne? Was he joining us at lunch? Yes he was. But the real reason was his attendance at what he called a ‘Road Show’ being conducted in AFL House by David Koch and Cos Cardone, PAFC’s media storm troopers. PAFC’s battering rams. PAFC’s ticking time bombs.
Special guests in addition to AFL royalty would be such members of the press corps as Caro, Whateley, Smith, Robbo, Jake Niall et al. It would be a three-day extravaganza. Three … days. You heard me right. The theme of the presentation would be the Greatest Show On Earth - PAFC Pre-Match Entertainment 2015 version. It would put what they’d seen and loved in 2014 in the shade, our ticking time bombs assured one and all. Highlight of highlights would be, no, not playing INXS louder over the Tannoy, but INXS in the flesh. At the first home game the Farriss Brothers would be on stage on the hill at the Cathedral end belting out their act, with all of Australia watching and rocking along and thinking ‘Aren’t Port Adealaide the bee’s knees’ with Never Tear Us Apart as the rattle-the-Cathedral-windows. But it would be one of the brothers who tore himself apart in a boating accident, losing a guitar finger, so the highlight turned into a lowlight. Koch stepped up and out as replacement Main Event - on the grass, in the goalsquare, as the ball was bounced; it was the moment BigFooty turned on Koch and the crucifixion began. No rope needed.
KT in Melbourne that day had confessed to me, sotto voce: “I think we might be going over the top.”
By round 2 Koch and Cardone had taken over the club. All of it. Football included. The 2014 preliminary final had done it. They had seen enough. It went to their heads. In 2015 PAFC was not only going to win the flag, PAFC was going to the moon. And, forever after, all the children, when they became grandparents, would tell their grandchildren: “I was there that night. I saw it happen. I saw the Almighty David K and Chicken Cacciatori Cardone dressed as a cooked goose rise up into the night sky with the adoring PAFC population all on their shoulders … and fly all the way to the moon. Look up at it, you can see them up there - the Port Adelaide men in the moon! They got up there, now they can’t get back because like Donald Rumsfeld and his Yanks in Iraq they had no exit plan.”
This club coup brought in Michael Voss … and provided another spectacle, something else never seen before, or since. Ken Hinkley, arms crossed, hiding behind a glare hidden behind sunnies under a gum tree on the sidelines at Albury, as Richmond thrashed our players in the pre-season. Nicks was coach delegate. He coached two of the three pre-season games. Hinkley had quit in a fit of Hinkley pique. It was a put-on to make Koch and Cardone take notice, to make them realise he was still there. They hadn’t thought to keep Hinkley informed that a coup had taken place and … by the way … Voss was coming in off the set of ‘The Recruit’ (Cardone’s brainchild) to take over as much of the Football side of things as he could handle. Aren’t you lucky, Ken, you’ve got miracle workers like us to make your job easier? It never occurred to them that Hinkley might see things differently. They hadn’t noticed that there’s a cunning side to Hinkley triggered by paranoia, lack of self-confidence, mistrust, even neurosis. What we were seeing was the Hinkley self-defence Hissy Fit in action. It was a doozy. It got him in a flash of abject panic (to be repeated in 2017) an extension on his existing contract two years in advance of his existing contract coming up for review. Hinkley was already here for good. He was also here for bad. Good or bad, all he cared about was being here for the money. In the process, across eleven years, he would deny Koch and Cardone the opportunity to show the world how good they were at selecting a senior coach. They haven’t had to do that yet. That, too, is an eleven-year world record.
In 2015 the AFL-audited paid-up fanbase rose to 54,057. Despite the Koch-Cardone hoo-hah the increase over 2014 was an ordinary 10.4%. Despite the one kick from a grand final in 2014 the rise in number was only 5,089.
Considering the euphoria that infected Alberton in the 2014-2015 between-season period, Koch and Cardone should have been expecting an increase in membership for 2015 - ‘their’ year - of at least another 22.9%, same as the 2014 increase. No, I’m being too easy. Let’s not muck around here. It’s the world stage we’re after. Those guys had thrown so much noise and so many predictions at the AFL, the press, the football public in February, they would’ve expected an increase in excess of 22.9%. The 54, 057 in 2015 should’ve been 65,000. This year, 2023, eight years later, it was 64,000.
2016-2019 - Flatline!
2016 - 53,743
2017 - 52,619
2018 - 54,836
2019 - 51,951
Four years of horizontal progress. There is no such thing of course. Four years that ended up below the tally they started from. These were the years that proved PAFC under Koch, with Cardone on the board, and with Hinkley as senior coach was a failure. I say again: proved. Right in the middle of those four years came the 2017 debacle, with Hinkley Hissy Fit II having him walk out, heading for the Gold Coast. It worked again. Koch chased him down in a performance that still defies belief, and did again what he’d done in the pre-season of 2015. Hinkley, well in advance of any contract review or decision being due, had his existing contract extended even further … because he’d threatened to walk out. Imagine Big Bob being confronted with such juvenile delinquency. There would be a body floating face down in the Port River; make that two - Jordan would’ve been wearing concrete footwear as well, just to make sure the male Hinkley bloodline was terminated. Considering Hinkley’s reason for wanting to go, or appearing as if, was initiated by Koch’s pathetic unprecedented unpresidential behaviour, the entire episode is a ludicrous indictment of everything to do with the manner in which the PAFC is being run - from the top down to the ground … and into the ground.
2020 - 150th Anniversary vs Covid
This year needs no extra explanation. It sucked all round … except for securing MG as JMS. This was and still is a thrill. MG - our new iconic $1,000,000-plus per annum partner from China.
By the way, we reached the prelim - at home - and lost because we didn’t show up after three-quarter time.
2021 - Year of the Abomination
No extra explanation needed here, either, except for a complete explanation from Alberton. We reached the prelim - at home … and there it ended. Hinkley said: “I wouldn’t change a thing!” and disappeared out the door, wasn’t seen again for … how long?
2022
The year in which the W influences the membership tally for the first time. Take out the W quotient, and the flatline continues.
2023
See 2022. On-field comment not needed either. There is just one question: What difference would it have made if the ‘August’ decision to extend Hinkley for yet another two years was delayed until at least the third week of the finals? Would the decision have been different, in that case? If not, why not? Sorry, that’s three questions.
Summary
On the bar chart at the top of the post draw a straight line from the top of the 2012 bar to the top of the 2023 bar. It will show, across eleven years, an increase in number of 35,543, including the W factor. This averages an increase of 3,231 per year. Adjusted for inflation and coming off such a low base … that’s a flatline.
PAFC ranks 11th of eighteen AFL clubs as far as membership tally goes. Revenue, too. Eleventh. Now that sounds like Hinkley … and therefore it sounds like Koch. We seem to do eleven a helluva lot.
Issue though it is on its own, the flatlining of the actual PAFC AFL-audited fanbase hides a parallel, concurrent and tightly concealed issue … the revenue received by the club from its members via membership fees year by year. We all know, we all can feel, that the worth, the dollar value of each membership is decreasing annually as the tally flatlines. The club keeps this data under wraps for obvious reasons. They are embarrassed by them. Koch is embarrassed by them. Revelation might well prove to be the end of him and his enablers. Pigs might well fly. They will, one day.
There is something seriously wrong - morally if not criminally wrong - when a chairman rides roughshod over a board of directors for eleven years going into thirteen … picks and chooses his own board in the first place … drives out anybody who gives off offensive indications of questioning his continued occupation of the chair … and with every square foot of baldness he can muster, with every selfish TV-breakfast-annoyance act of avoidance he can pull, with every dingbat comment he can make on radio or to the press, blocks any qualified and / or well-known Port Adelaide person with any sort of competing profile from moving into one of the currently vacant seats in the board room.
Our chairman is someone around whom his own world revolves. It is an exceedingly small world. I hope like hell that he takes all of it with him when he goes. That’ll be easy. It won’t fill a pocket.
A harrowing but enlightening read.The PAFC Membership Numbers Illusion
View attachment 1821030
Graphic by RussellEbertHandball
2012
On 2 October 2012 David Koch was appointed chairman. Within a few days he was to inherit as senior coach Ken Hinkley whose appointment he had nothing to do with. He’d brought with him media co-conspirator and chairman-in-waiting Cos Cardone as senior director - despite the reality that Cardone’s day job was to report to arch-competitor Eddie McGuire. Koch took over an AFL-audited paid-up fanbase of 35,543. When quizzed, he announced that modern-day chairmen were comfortable working remotely using hi-tech communication means and conference mentality, therefore he would have no issues operating from Bungan Beach nearer to New Zealand than to Alberton. The comfort was all for him; he did not mention if he’d considered the discomfort of those at Alberton trying to work with him.
He also announced that he would be leaving the Football side of the club to the senior coach and the senior coach’s football people, whilst he got on with stuff that he had a less remote feel for, such as finances, especially increased partnership revenue and membership. He started with a bang - a show on the MCG such as Alberton had never seen: the announcement of Renault as major partner complete with bunting, whizzbangs, pole-dancers and Renault SUVs. He also set up two corporate think tanks, a sound idea by the sound of it, which he called his Eastern Advisory Boards, comprised of volunteer Port professionals based in Sydney and Melbourne. In another interview he announced that he would be targeting Port people who lived internationally and who were keen to contribute to David Koch’s new-fangled PAFC. His words carried across oceans, certainly as far as Hong Kong, where as it turned out his daughter Sam and his grandchildren were living.
2013
By season’s end the AFL-audited paid-up fanbase was 39,838 - an increase of 4,295 or a tad over 12%. On the field Hinkley did his job by making finals, then winning one, then losing the semi after being up by nearly four goals at halftime. He then changed a winning gameday strategy of all-out attack into “Look over yer shoulders, they’re gonna come at ya.” It was a blunder. He admitted as much off-season, something he never did again. Port Adelaide lost. On the ladder we finished fifth. Over in Hong Kong things had started happening. For grand final weekend, Russell Ebert brought Tom Jonas and Tom Logan to the Hong Kong Football Club for an AusKick clinic and a ceremony at which a reciprocal partnership agreement between PAFC and HKFC was exchanged. HKFC would be our base of operations, our launch pad out of the ex-British crown colony into China. The club’s objective was to secure one more Joint Major Sponsor or a partner who would increase club revenue by $1,000,000 per annum. We reckoned it would take up to five years to pull it off. In fact it was achieved in two and a half.
2014
This was the year we still talk about. It was the year, looking back, in which we set ourselves up for a fall. We didn’t realise it at the time; we were too busy congratulating ourselves, something Big Bob McLean, Fos Williams and Jack Cahill would never have allowed. Russ, the Great Man, didn’t allow it either. On his return visit to Hong Kong for grand final week he made his feelings known over dinner in the Foreign Correspondents’ Club with my wife and myself. “We had a chance to get into the Grand Final and win the flag,” said he, “and we blew it.” AFL-audited paid-up fanbase had risen to 48,968, an increase of 9,130 or 22.9% over 2013. “Everyone at Alberton is carrying on as if we won the premiership,” Russ went on. “Oh how close we came, they tell each other. Just one kick from a grand final, they tell each other. It’s bullshit.” He shook his head. “They’ve lost the plot.” He added something uncomplimentary and unrepeatable about the chairman whom he blamed for cheer-leading the puerile atmosphere that was pervading Alberton, then he looked at my wife (who is Chinese). “What d’you think of David Koch?” he asked her. She made a face and shook her head. “Nobody in Hong Kong has heard of him.”
Despite his promise to learn from his mistakes, Ken Hinkley repeated the error he made at halftime in the semi-final in 2013. We had been top of the ladder. We were 10 and 1. Then we were 11 and 2. We actually had daylight under us, and a wind beneath our wings. But Hinkley was getting worried. He was afraid of something. The dizzying heights atop the ladder were denying oxygen to his brain, not that it’s of a size to need much. He told the players: “Watch out. Things are gonna change. We are no longer the hunters … we are the hunted. They’re gonna come after us.” He didn’t say “look over your shoulders” this time. No, he tried something new, yet identical. We finished the home and away season out of the top four. We denied ourselves the double chance and two home finals that we had, at 11 and 2, in our grasp. It was starting to manifest itself that nothing with Hinkley is ever in our grasp. It’s always just out of reach. After the 2014 prelim he was already over the hill, just over it, where the slide downwards begins. He wouldn’t need much of a nudge to end up at the bottom.
Off-field, we were doing okay. A second JMS in the guise of EnergyAustralia had been signed up in the pre-season. It was the payoff for a coincidental (concerted?) approach directly to EA in Melbourne, and from Hong Kong where their head office is located. Someone (okay … I confess, it was me) had been in the ear of a main board director of EA’s parent China Light & Power, alias CLP Power (China Light & Power Power), who was also on the board of EnergyAustralia. KT, unaware of this, went to Melbourne and made an energetic sales pitch to a receptive audience … and the deal was closed in time to announce it at Adelaide Oval on Lunar New Year’s Day, end January 2014.
2015
Humpty Dumpty sat on a wall; Humpty Dumpty had a great fall.
The chairman’s pro bullshit, and the chairman’s lame brain -
Couldn’t put Humpty together again …
Not ever.
It was getting towards the end of February when I realised something was going awry. The Great Man’s condemnation, the Great Man’s expression on the Great Man’s face had stayed with me. I actually hadn’t said anything negative to Russ in response. I remained in the frame of mind to give Koch as much rope as he needed to either 1) take PAFC all the way to the world stage, and do so profitably, simultaneously take the PAFC brand into the top AFL echelon and elbow the likes of Collingwood aside, also take PAFC membership to 100,000 and the club to three more premierships in the next three years, and clear the club of its infamous debt … or 2) go hang himself from the cliff-top above Bungan Beach and dangle there burning in the morning sun as he cried out for help hoping someone in New Zealand would hear him.
The end of February 2015 was when I was invited by Richo, at PAFC expense, to fly down to Melbourne. He’d organised a lunch he felt was important to our next step into China from Hong Kong. I got upgraded to business; good omen, I thought to myself, mug that I am. At Adelaide Airport I met up with my (late) colleague Peter Phillips (we all miss him terribly) who was already Down Under on business, joined Richo and KT in the transit lounge, and boarded the flight to Melbourne, all four of us together. KT was wearing a serious expression. No, KT was looking worried. Why, I dared ask, was he flying to Melbourne? Was he joining us at lunch? Yes he was. But the real reason was his attendance at what he called a ‘Road Show’ being conducted in AFL House by David Koch and Cos Cardone, PAFC’s media storm troopers. PAFC’s battering rams. PAFC’s ticking time bombs.
Special guests in addition to AFL royalty would be such members of the press corps as Caro, Whateley, Smith, Robbo, Jake Niall et al. It would be a three-day extravaganza. Three … days. You heard me right. The theme of the presentation would be the Greatest Show On Earth - PAFC Pre-Match Entertainment 2015 version. It would put what they’d seen and loved in 2014 in the shade, our ticking time bombs assured one and all. Highlight of highlights would be, no, not playing INXS louder over the Tannoy, but INXS in the flesh. At the first home game the Farriss Brothers would be on stage on the hill at the Cathedral end belting out their act, with all of Australia watching and rocking along and thinking ‘Aren’t Port Adealaide the bee’s knees’ with Never Tear Us Apart as the rattle-the-Cathedral-windows. But it would be one of the brothers who tore himself apart in a boating accident, losing a guitar finger, so the highlight turned into a lowlight. Koch stepped up and out as replacement Main Event - on the grass, in the goalsquare, as the ball was bounced; it was the moment BigFooty turned on Koch and the crucifixion began. No rope needed.
KT in Melbourne that day had confessed to me, sotto voce: “I think we might be going over the top.”
By round 2 Koch and Cardone had taken over the club. All of it. Football included. The 2014 preliminary final had done it. They had seen enough. It went to their heads. In 2015 PAFC was not only going to win the flag, PAFC was going to the moon. And, forever after, all the children, when they became grandparents, would tell their grandchildren: “I was there that night. I saw it happen. I saw the Almighty David K and Chicken Cacciatori Cardone dressed as a cooked goose rise up into the night sky with the adoring PAFC population all on their shoulders … and fly all the way to the moon. Look up at it, you can see them up there - the Port Adelaide men in the moon! They got up there, now they can’t get back because like Donald Rumsfeld and his Yanks in Iraq they had no exit plan.”
This club coup brought in Michael Voss … and provided another spectacle, something else never seen before, or since. Ken Hinkley, arms crossed, hiding behind a glare hidden behind sunnies under a gum tree on the sidelines at Albury, as Richmond thrashed our players in the pre-season. Nicks was coach delegate. He coached two of the three pre-season games. Hinkley had quit in a fit of Hinkley pique. It was a put-on to make Koch and Cardone take notice, to make them realise he was still there. They hadn’t thought to keep Hinkley informed that a coup had taken place and … by the way … Voss was coming in off the set of ‘The Recruit’ (Cardone’s brainchild) to take over as much of the Football side of things as he could handle. Aren’t you lucky, Ken, you’ve got miracle workers like us to make your job easier? It never occurred to them that Hinkley might see things differently. They hadn’t noticed that there’s a cunning side to Hinkley triggered by paranoia, lack of self-confidence, mistrust, even neurosis. What we were seeing was the Hinkley self-defence Hissy Fit in action. It was a doozy. It got him in a flash of abject panic (to be repeated in 2017) an extension on his existing contract two years in advance of his existing contract coming up for review. Hinkley was already here for good. He was also here for bad. Good or bad, all he cared about was being here for the money. In the process, across eleven years, he would deny Koch and Cardone the opportunity to show the world how good they were at selecting a senior coach. They haven’t had to do that yet. That, too, is an eleven-year world record.
In 2015 the AFL-audited paid-up fanbase rose to 54,057. Despite the Koch-Cardone hoo-hah the increase over 2014 was an ordinary 10.4%. Despite the one kick from a grand final in 2014 the rise in number was only 5,089.
Considering the euphoria that infected Alberton in the 2014-2015 between-season period, Koch and Cardone should have been expecting an increase in membership for 2015 - ‘their’ year - of at least another 22.9%, same as the 2014 increase. No, I’m being too easy. Let’s not muck around here. It’s the world stage we’re after. Those guys had thrown so much noise and so many predictions at the AFL, the press, the football public in February, they would’ve expected an increase in excess of 22.9%. The 54, 057 in 2015 should’ve been 65,000. This year, 2023, eight years later, it was 64,000.
2016-2019 - Flatline!
2016 - 53,743
2017 - 52,619
2018 - 54,836
2019 - 51,951
Four years of horizontal progress. There is no such thing of course. Four years that ended up below the tally they started from. These were the years that proved PAFC under Koch, with Cardone on the board, and with Hinkley as senior coach was a failure. I say again: proved. Right in the middle of those four years came the 2017 debacle, with Hinkley Hissy Fit II having him walk out, heading for the Gold Coast. It worked again. Koch chased him down in a performance that still defies belief, and did again what he’d done in the pre-season of 2015. Hinkley, well in advance of any contract review or decision being due, had his existing contract extended even further … because he’d threatened to walk out. Imagine Big Bob being confronted with such juvenile delinquency. There would be a body floating face down in the Port River; make that two - Jordan would’ve been wearing concrete footwear as well, just to make sure the male Hinkley bloodline was terminated. Considering Hinkley’s reason for wanting to go, or appearing as if, was initiated by Koch’s pathetic unprecedented unpresidential behaviour, the entire episode is a ludicrous indictment of everything to do with the manner in which the PAFC is being run - from the top down to the ground … and into the ground.
2020 - 150th Anniversary vs Covid
This year needs no extra explanation. It sucked all round … except for securing MG as JMS. This was and still is a thrill. MG - our new iconic $1,000,000-plus per annum partner from China.
By the way, we reached the prelim - at home - and lost because we didn’t show up after three-quarter time.
2021 - Year of the Abomination
No extra explanation needed here, either, except for a complete explanation from Alberton. We reached the prelim - at home … and there it ended. Hinkley said: “I wouldn’t change a thing!” and disappeared out the door, wasn’t seen again for … how long?
2022
The year in which the W influences the membership tally for the first time. Take out the W quotient, and the flatline continues.
2023
See 2022. On-field comment not needed either. There is just one question: What difference would it have made if the ‘August’ decision to extend Hinkley for yet another two years was delayed until at least the third week of the finals? Would the decision have been different, in that case? If not, why not? Sorry, that’s three questions.
Summary
On the bar chart at the top of the post draw a straight line from the top of the 2012 bar to the top of the 2023 bar. It will show, across eleven years, an increase in number of 35,543, including the W factor. This averages an increase of 3,231 per year. Adjusted for inflation and coming off such a low base … that’s a flatline.
PAFC ranks 11th of eighteen AFL clubs as far as membership tally goes. Revenue, too. Eleventh. Now that sounds like Hinkley … and therefore it sounds like Koch. We seem to do eleven a helluva lot.
Issue though it is on its own, the flatlining of the actual PAFC AFL-audited fanbase hides a parallel, concurrent and tightly concealed issue … the revenue received by the club from its members via membership fees year by year. We all know, we all can feel, that the worth, the dollar value of each membership is decreasing annually as the tally flatlines. The club keeps this data under wraps for obvious reasons. They are embarrassed by them. Koch is embarrassed by them. Revelation might well prove to be the end of him and his enablers. Pigs might well fly. They will, one day.
There is something seriously wrong - morally if not criminally wrong - when a chairman rides roughshod over a board of directors for eleven years going into thirteen … picks and chooses his own board in the first place … drives out anybody who gives off offensive indications of questioning his continued occupation of the chair … and with every square foot of baldness he can muster, with every selfish TV-breakfast-annoyance act of avoidance he can pull, with every dingbat comment he can make on radio or to the press, blocks any qualified and / or well-known Port Adelaide person with any sort of competing profile from moving into one of the currently vacant seats in the board room.
Our chairman is someone around whom his own world revolves. It is an exceedingly small world. I hope like hell that he takes all of it with him when he goes. That’ll be easy. It won’t fill a pocket.
The trouble with Koch is that I’m 100% certain they think it will just happen the longer they are there without meaningful change.
No doubt.
Stability = success.
At the heart of the whole thing is Koch's ego - he will want to see this through, no matter how long it takes. If we finally win a flag in Ken's 25th year as coach, Koch will say, "See - I told you so." Therefore, the answer is to get rid of Koch.The trouble with Koch is that I’m 100% certain they think it will just happen the longer they are there without meaningful change.
Might be wishful thinking but I do hope most of the players comments are basically this:
Yup. Ken and Kochie are both waiting for their own "Alan Scott, you were wrong!" moment. The reality is, Mark did that in his 6th year. It's not even comparable. Over a long enough timeline, the odds of winning a premiership increase obviously, that doesn't make it a success. If Ken coaches us for 40 years and finally wins a premiership, I don't think there'll be too many people saying "See we were right to extend him!". Most of us already see his tenure as a failure. He'd probably need at least 2-3 premierships in the next 5 years to salvage anything from it.At the heart of the whole thing is Koch's ego - he will want to see this through, no matter how long it takes. If we finally win a flag in Ken's 25th year as coach, Koch will say, "See - I told you so." Therefore, the answer is to get rid of Koch.
Yeah I'd like to see where we rank amongst other clubs over time.This is fully backed by Ben Demertzis.
I believe that the AFL has also changed the way it audits memberships. I need to remember the year [looking at the graphic, I suspect it was in 2021], but there was an increase for ALL the clubs.
So, the numbers before and after that would actually be different in nature. They shouldn't be compared without adjustments.
RussellEbertHandball, do you remember when it changed and what did the AFL change on this?
The trouble with Koch is that I’m 100% certain they think it will just happen the longer they are there without meaningful change.
Over a long enough timeline, the odds of winning a premiership increase obviously
"nothing with Hinkley is ever in our grasp. It’s always just out of reach."The PAFC Membership Numbers Illusion
View attachment 1821030
Graphic by RussellEbertHandball
2012
On 2 October 2012 David Koch was appointed chairman. Within a few days he was to inherit as senior coach Ken Hinkley whose appointment he had nothing to do with. He’d brought with him media co-conspirator and chairman-in-waiting Cos Cardone as senior director - despite the reality that Cardone’s day job was to report to arch-competitor Eddie McGuire. Koch took over an AFL-audited paid-up fanbase of 35,543. When quizzed, he announced that modern-day chairmen were comfortable working remotely using hi-tech communication means and conference mentality, therefore he would have no issues operating from Bungan Beach nearer to New Zealand than to Alberton. The comfort was all for him; he did not mention if he’d considered the discomfort of those at Alberton trying to work with him.
He also announced that he would be leaving the Football side of the club to the senior coach and the senior coach’s football people, whilst he got on with stuff that he had a less remote feel for, such as finances, especially increased partnership revenue and membership. He started with a bang - a show on the MCG such as Alberton had never seen: the announcement of Renault as major partner complete with bunting, whizzbangs, pole-dancers and Renault SUVs. He also set up two corporate think tanks, a sound idea by the sound of it, which he called his Eastern Advisory Boards, comprised of volunteer Port professionals based in Sydney and Melbourne. In another interview he announced that he would be targeting Port people who lived internationally and who were keen to contribute to David Koch’s new-fangled PAFC. His words carried across oceans, certainly as far as Hong Kong, where as it turned out his daughter Sam and his grandchildren were living.
2013
By season’s end the AFL-audited paid-up fanbase was 39,838 - an increase of 4,295 or a tad over 12%. On the field Hinkley did his job by making finals, then winning one, then losing the semi after being up by nearly four goals at halftime. He then changed a winning gameday strategy of all-out attack into “Look over yer shoulders, they’re gonna come at ya.” It was a blunder. He admitted as much off-season, something he never did again. Port Adelaide lost. On the ladder we finished fifth. Over in Hong Kong things had started happening. For grand final weekend, Russell Ebert brought Tom Jonas and Tom Logan to the Hong Kong Football Club for an AusKick clinic and a ceremony at which a reciprocal partnership agreement between PAFC and HKFC was exchanged. HKFC would be our base of operations, our launch pad out of the ex-British crown colony into China. The club’s objective was to secure one more Joint Major Sponsor or a partner who would increase club revenue by $1,000,000 per annum. We reckoned it would take up to five years to pull it off. In fact it was achieved in two and a half.
2014
This was the year we still talk about. It was the year, looking back, in which we set ourselves up for a fall. We didn’t realise it at the time; we were too busy congratulating ourselves, something Big Bob McLean, Fos Williams and Jack Cahill would never have allowed. Russ, the Great Man, didn’t allow it either. On his return visit to Hong Kong for grand final week he made his feelings known over dinner in the Foreign Correspondents’ Club with my wife and myself. “We had a chance to get into the Grand Final and win the flag,” said he, “and we blew it.” AFL-audited paid-up fanbase had risen to 48,968, an increase of 9,130 or 22.9% over 2013. “Everyone at Alberton is carrying on as if we won the premiership,” Russ went on. “Oh how close we came, they tell each other. Just one kick from a grand final, they tell each other. It’s bullshit.” He shook his head. “They’ve lost the plot.” He added something uncomplimentary and unrepeatable about the chairman whom he blamed for cheer-leading the puerile atmosphere that was pervading Alberton, then he looked at my wife (who is Chinese). “What d’you think of David Koch?” he asked her. She made a face and shook her head. “Nobody in Hong Kong has heard of him.”
Despite his promise to learn from his mistakes, Ken Hinkley repeated the error he made at halftime in the semi-final in 2013. We had been top of the ladder. We were 10 and 1. Then we were 11 and 2. We actually had daylight under us, and a wind beneath our wings. But Hinkley was getting worried. He was afraid of something. The dizzying heights atop the ladder were denying oxygen to his brain, not that it’s of a size to need much. He told the players: “Watch out. Things are gonna change. We are no longer the hunters … we are the hunted. They’re gonna come after us.” He didn’t say “look over your shoulders” this time. No, he tried something new, yet identical. We finished the home and away season out of the top four. We denied ourselves the double chance and two home finals that we had, at 11 and 2, in our grasp. It was starting to manifest itself that nothing with Hinkley is ever in our grasp. It’s always just out of reach. After the 2014 prelim he was already over the hill, just over it, where the slide downwards begins. He wouldn’t need much of a nudge to end up at the bottom.
Off-field, we were doing okay. A second JMS in the guise of EnergyAustralia had been signed up in the pre-season. It was the payoff for a coincidental (concerted?) approach directly to EA in Melbourne, and from Hong Kong where their head office is located. Someone (okay … I confess, it was me) had been in the ear of a main board director of EA’s parent China Light & Power, alias CLP Power (China Light & Power Power), who was also on the board of EnergyAustralia. KT, unaware of this, went to Melbourne and made an energetic sales pitch to a receptive audience … and the deal was closed in time to announce it at Adelaide Oval on Lunar New Year’s Day, end January 2014.
2015
Humpty Dumpty sat on a wall; Humpty Dumpty had a great fall.
The chairman’s pro bullshit, and the chairman’s lame brain -
Couldn’t put Humpty together again …
Not ever.
It was getting towards the end of February when I realised something was going awry. The Great Man’s condemnation, the Great Man’s expression on the Great Man’s face had stayed with me. I actually hadn’t said anything negative to Russ in response. I remained in the frame of mind to give Koch as much rope as he needed to either 1) take PAFC all the way to the world stage, and do so profitably, simultaneously take the PAFC brand into the top AFL echelon and elbow the likes of Collingwood aside, also take PAFC membership to 100,000 and the club to three more premierships in the next three years, and clear the club of its infamous debt … or 2) go hang himself from the cliff-top above Bungan Beach and dangle there burning in the morning sun as he cried out for help hoping someone in New Zealand would hear him.
The end of February 2015 was when I was invited by Richo, at PAFC expense, to fly down to Melbourne. He’d organised a lunch he felt was important to our next step into China from Hong Kong. I got upgraded to business; good omen, I thought to myself, mug that I am. At Adelaide Airport I met up with my (late) colleague Peter Phillips (we all miss him terribly) who was already Down Under on business, joined Richo and KT in the transit lounge, and boarded the flight to Melbourne, all four of us together. KT was wearing a serious expression. No, KT was looking worried. Why, I dared ask, was he flying to Melbourne? Was he joining us at lunch? Yes he was. But the real reason was his attendance at what he called a ‘Road Show’ being conducted in AFL House by David Koch and Cos Cardone, PAFC’s media storm troopers. PAFC’s battering rams. PAFC’s ticking time bombs.
Special guests in addition to AFL royalty would be such members of the press corps as Caro, Whateley, Smith, Robbo, Jake Niall et al. It would be a three-day extravaganza. Three … days. You heard me right. The theme of the presentation would be the Greatest Show On Earth - PAFC Pre-Match Entertainment 2015 version. It would put what they’d seen and loved in 2014 in the shade, our ticking time bombs assured one and all. Highlight of highlights would be, no, not playing INXS louder over the Tannoy, but INXS in the flesh. At the first home game the Farriss Brothers would be on stage on the hill at the Cathedral end belting out their act, with all of Australia watching and rocking along and thinking ‘Aren’t Port Adealaide the bee’s knees’ with Never Tear Us Apart as the rattle-the-Cathedral-windows. But it would be one of the brothers who tore himself apart in a boating accident, losing a guitar finger, so the highlight turned into a lowlight. Koch stepped up and out as replacement Main Event - on the grass, in the goalsquare, as the ball was bounced; it was the moment BigFooty turned on Koch and the crucifixion began. No rope needed.
KT in Melbourne that day had confessed to me, sotto voce: “I think we might be going over the top.”
By round 2 Koch and Cardone had taken over the club. All of it. Football included. The 2014 preliminary final had done it. They had seen enough. It went to their heads. In 2015 PAFC was not only going to win the flag, PAFC was going to the moon. And, forever after, all the children, when they became grandparents, would tell their grandchildren: “I was there that night. I saw it happen. I saw the Almighty David K and Chicken Cacciatori Cardone dressed as a cooked goose rise up into the night sky with the adoring PAFC population all on their shoulders … and fly all the way to the moon. Look up at it, you can see them up there - the Port Adelaide men in the moon! They got up there, now they can’t get back because like Donald Rumsfeld and his Yanks in Iraq they had no exit plan.”
This club coup brought in Michael Voss … and provided another spectacle, something else never seen before, or since. Ken Hinkley, arms crossed, hiding behind a glare hidden behind sunnies under a gum tree on the sidelines at Albury, as Richmond thrashed our players in the pre-season. Nicks was coach delegate. He coached two of the three pre-season games. Hinkley had quit in a fit of Hinkley pique. It was a put-on to make Koch and Cardone take notice, to make them realise he was still there. They hadn’t thought to keep Hinkley informed that a coup had taken place and … by the way … Voss was coming in off the set of ‘The Recruit’ (Cardone’s brainchild) to take over as much of the Football side of things as he could handle. Aren’t you lucky, Ken, you’ve got miracle workers like us to make your job easier? It never occurred to them that Hinkley might see things differently. They hadn’t noticed that there’s a cunning side to Hinkley triggered by paranoia, lack of self-confidence, mistrust, even neurosis. What we were seeing was the Hinkley self-defence Hissy Fit in action. It was a doozy. It got him in a flash of abject panic (to be repeated in 2017) an extension on his existing contract two years in advance of his existing contract coming up for review. Hinkley was already here for good. He was also here for bad. Good or bad, all he cared about was being here for the money. In the process, across eleven years, he would deny Koch and Cardone the opportunity to show the world how good they were at selecting a senior coach. They haven’t had to do that yet. That, too, is an eleven-year world record.
In 2015 the AFL-audited paid-up fanbase rose to 54,057. Despite the Koch-Cardone hoo-hah the increase over 2014 was an ordinary 10.4%. Despite the one kick from a grand final in 2014 the rise in number was only 5,089.
Considering the euphoria that infected Alberton in the 2014-2015 between-season period, Koch and Cardone should have been expecting an increase in membership for 2015 - ‘their’ year - of at least another 22.9%, same as the 2014 increase. No, I’m being too easy. Let’s not muck around here. It’s the world stage we’re after. Those guys had thrown so much noise and so many predictions at the AFL, the press, the football public in February, they would’ve expected an increase in excess of 22.9%. The 54, 057 in 2015 should’ve been 65,000. This year, 2023, eight years later, it was 64,000.
2016-2019 - Flatline!
2016 - 53,743
2017 - 52,619
2018 - 54,836
2019 - 51,951
Four years of horizontal progress. There is no such thing of course. Four years that ended up below the tally they started from. These were the years that proved PAFC under Koch, with Cardone on the board, and with Hinkley as senior coach was a failure. I say again: proved. Right in the middle of those four years came the 2017 debacle, with Hinkley Hissy Fit II having him walk out, heading for the Gold Coast. It worked again. Koch chased him down in a performance that still defies belief, and did again what he’d done in the pre-season of 2015. Hinkley, well in advance of any contract review or decision being due, had his existing contract extended even further … because he’d threatened to walk out. Imagine Big Bob being confronted with such juvenile delinquency. There would be a body floating face down in the Port River; make that two - Jordan would’ve been wearing concrete footwear as well, just to make sure the male Hinkley bloodline was terminated. Considering Hinkley’s reason for wanting to go, or appearing as if, was initiated by Koch’s pathetic unprecedented unpresidential behaviour, the entire episode is a ludicrous indictment of everything to do with the manner in which the PAFC is being run - from the top down to the ground … and into the ground.
2020 - 150th Anniversary vs Covid
This year needs no extra explanation. It sucked all round … except for securing MG as JMS. This was and still is a thrill. MG - our new iconic $1,000,000-plus per annum partner from China.
By the way, we reached the prelim - at home - and lost because we didn’t show up after three-quarter time.
2021 - Year of the Abomination
No extra explanation needed here, either, except for a complete explanation from Alberton. We reached the prelim - at home … and there it ended. Hinkley said: “I wouldn’t change a thing!” and disappeared out the door, wasn’t seen again for … how long?
2022
The year in which the W influences the membership tally for the first time. Take out the W quotient, and the flatline continues.
2023
See 2022. On-field comment not needed either. There is just one question: What difference would it have made if the ‘August’ decision to extend Hinkley for yet another two years was delayed until at least the third week of the finals? Would the decision have been different, in that case? If not, why not? Sorry, that’s three questions.
Summary
On the bar chart at the top of the post draw a straight line from the top of the 2012 bar to the top of the 2023 bar. It will show, across eleven years, an increase in number of 35,543, including the W factor. This averages an increase of 3,231 per year. Adjusted for inflation and coming off such a low base … that’s a flatline.
PAFC ranks 11th of eighteen AFL clubs as far as membership tally goes. Revenue, too. Eleventh. Now that sounds like Hinkley … and therefore it sounds like Koch. We seem to do eleven a helluva lot.
Issue though it is on its own, the flatlining of the actual PAFC AFL-audited fanbase hides a parallel, concurrent and tightly concealed issue … the revenue received by the club from its members via membership fees year by year. We all know, we all can feel, that the worth, the dollar value of each membership is decreasing annually as the tally flatlines. The club keeps this data under wraps for obvious reasons. They are embarrassed by them. Koch is embarrassed by them. Revelation might well prove to be the end of him and his enablers. Pigs might well fly. They will, one day.
There is something seriously wrong - morally if not criminally wrong - when a chairman rides roughshod over a board of directors for eleven years going into thirteen … picks and chooses his own board in the first place … drives out anybody who gives off offensive indications of questioning his continued occupation of the chair … and with every square foot of baldness he can muster, with every selfish TV-breakfast-annoyance act of avoidance he can pull, with every dingbat comment he can make on radio or to the press, blocks any qualified and / or well-known Port Adelaide person with any sort of competing profile from moving into one of the currently vacant seats in the board room.
Our chairman is someone around whom his own world revolves. It is an exceedingly small world. I hope like hell that he takes all of it with him when he goes. That’ll be easy. It won’t fill a pocket.
Posting on social media platforms, emails and calls to the club, withdrawing membership, radio calls, and a sticker has unfortunately brought zilch accountability on those at the club. It's all individualistic and the attention is short-lived.
These custodians measure the heat on them by the volume and frequency by media talk, not by its suppirters. They go into hiding for long periods of time because the less they say and the lesser occasions they front up to media interviews about the passing season, then the more likely the media don't discuss and disect what they say. They'll escape attention until the football talk moves to the next topic, such as the draft.
Some type of unified sophisticated campaign that the media will reference to continously at any time of the year is what I feel is needed.
The cooption of NTUA by those in control of the club totally diluted the supporters' message.