RookiePick
Brownlow Medallist
- Aug 13, 2014
- 28,178
- 50,877
- AFL Club
- West Coast
The WAFL has massive access to potential fans, who already love the game, through junior footy.
They make almost zero effort to engage that demographic. At least it appears that way as a parent in junior club-land.
I'm not sure what the solution is, given the limited resources most clubs are operating with but it seems like there would have to be some benefit to trying to apply a bit more water in their own (district) back yards. As long as the average kid kicking a footy doesn't feel any connection to their local side, the WAFL sides are going to be relying on the ever shrinking pool of pre-AFL oldies and the infinitesimally small amount of new blood that comes through the doors in development squads.
The WAFL has to improve engagement. They have to sell themselves. They have to be relevant as a choice of entertainment.
I'm not particularly convinced that the decision makers at the WAFL clubs want that any more. It seems many of them would be happy having the league lowered into the ground about the same time as they are.
They make almost zero effort to engage that demographic. At least it appears that way as a parent in junior club-land.
I'm not sure what the solution is, given the limited resources most clubs are operating with but it seems like there would have to be some benefit to trying to apply a bit more water in their own (district) back yards. As long as the average kid kicking a footy doesn't feel any connection to their local side, the WAFL sides are going to be relying on the ever shrinking pool of pre-AFL oldies and the infinitesimally small amount of new blood that comes through the doors in development squads.
The WAFL has to improve engagement. They have to sell themselves. They have to be relevant as a choice of entertainment.
I'm not particularly convinced that the decision makers at the WAFL clubs want that any more. It seems many of them would be happy having the league lowered into the ground about the same time as they are.