Re: What's happening in the Bendigo Football League #2
1. struggling in a BIG way to get back to VCFL Div 1 status,
2. struggling to attract and keep sustainable and meaningful sponsorship
3. having big trouble addressing the health and competitiveness of ALL it's football clubs
4. not defining any strategic direction for the next 3,5,10 years
5. void of any idea on how to effectively communicate and engage its members and supporters
6. in my view, not providing full value for it's current sponsors
7. under-staffed ...and the staff that are there, do not have the professional aptitude and skills to effectively run one footy comp, let alone three.
8. No idea on branding and promotion. I have lots of examples here, but in particular... the league website. It's embarressing.
Everyone is entitled to an opinion and I reckon you may be missing one of the largest points is that everyone is struggling with the economic environment. Sponsors have retracted in all areas as business steadies itself against recent world events.
Money is the key to most of your points and the lack of it for some clubs. Most clubs budget to spend what they think they can afford. How many clubs will make a profit this year? I keep hearing attendances are down at all games so less from the gate, less from the canteen and less from the drink sales. How do clubs make additional money in the club when less people are attending?
Clubs have money from sponsorship and greater attendances and can access better players. Better players make a better league. When economic environment is better you get more business wanting to be involved.
How do you come out with a bulletproof strategic direction at this time? If you do and its completely wrong in first 12 months everyone will howl it down.
Economy nationally is going to get worse before it gets better which means another 12 -18 months of tough times for clubs.
Branding and promotion can improve as the BFL has clear access to TV and radio and could do more work but i reckon issues arising are dollar based at present.
1. struggling in a BIG way to get back to VCFL Div 1 status,
2. struggling to attract and keep sustainable and meaningful sponsorship
3. having big trouble addressing the health and competitiveness of ALL it's football clubs
4. not defining any strategic direction for the next 3,5,10 years
5. void of any idea on how to effectively communicate and engage its members and supporters
6. in my view, not providing full value for it's current sponsors
7. under-staffed ...and the staff that are there, do not have the professional aptitude and skills to effectively run one footy comp, let alone three.
8. No idea on branding and promotion. I have lots of examples here, but in particular... the league website. It's embarressing.
Everyone is entitled to an opinion and I reckon you may be missing one of the largest points is that everyone is struggling with the economic environment. Sponsors have retracted in all areas as business steadies itself against recent world events.
Money is the key to most of your points and the lack of it for some clubs. Most clubs budget to spend what they think they can afford. How many clubs will make a profit this year? I keep hearing attendances are down at all games so less from the gate, less from the canteen and less from the drink sales. How do clubs make additional money in the club when less people are attending?
Clubs have money from sponsorship and greater attendances and can access better players. Better players make a better league. When economic environment is better you get more business wanting to be involved.
How do you come out with a bulletproof strategic direction at this time? If you do and its completely wrong in first 12 months everyone will howl it down.
Economy nationally is going to get worse before it gets better which means another 12 -18 months of tough times for clubs.
Branding and promotion can improve as the BFL has clear access to TV and radio and could do more work but i reckon issues arising are dollar based at present.