- Aug 21, 2016
- 17,143
- 28,289
- AFL Club
- Geelong
- Other Teams
- Oldham
- Thread starter
- #1,176
Non-EV's are a dying market. Jaguar as a car brand is a dying market. Those middle aged blokes, are now in their 60s and 70s and 80s and are a dying market.
Jaguar recognise this and are attempting to revive their brand by doing something different.
It might fail, but the Jaguar part of Jaguar-Land Rover is already running at a loss, so clearly what the brand was isn't profitable anymore.
I think the EV market will plateau and already has to some extent. When government subsidies are withdrawn we will see the true state of affairs. For many people an EV is not practical. I lived at a variety of different houses and apartments in the UK and not one of them would have been suitable for overnight charging.
As for middle aged blokes, there's new ones every day!
According to this website Jaguar increased its UK sales by 33% in 2024. So it seems strange for them to turn their backs on a growing customer base. I read that they only expect to retain 10 to 15% of their current customers. It remains to be seen who will be the new customers for EV Jags at twice the price of existing models. Perhaps people like the marketing execs who came up with this latest ad? It's a limited market.
Porsche seem to have read the room and changed tack. Under pressure from EU rules they committed to 80% of their vehicle sales being all-electric by 2030. But they have learned that many of their clients want an internal combustion car over an electric vehicle, and even pay a premium for it if that's what it takes. Porsche have even started putting engines in cars that were intended to be EVs.
Loading…
insideevs.com