Opinion Adelaide Crows New Logo Discussion

[FR0GGY]

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The players hate it already too.

 

[footy4ever]

What did you see?

The Sun?

The S the G and the sunset/sunrise refracting/reflecting on water all in the one motif.

I haven't heard their explanation of it but that was my immediate interpretation.

 

[Samcro24]

The S the G and the sunset/sunrise refracting/reflecting on water all in the one motif.

I haven't heard their explanation of it but that was my immediate interpretation.

Yeah it’s a solid concept.

I don’t think it looks horrendous either. Uninspired, and dated though.

 

[SugarShane]

I don't speak wank, does anyone know what they're trying to point out as being noteworthy in these pictures?

The custom NinetySeven typeface, a tribute to the Club’s 1997 premiership, combines traditional hand-painted Australian Rules Football lettering with sharp, angular forms that reflect the crow’s aggressive aesthetic. Designed for scalability and versatility, this font maintains consistency across all media. Paired with the clean, modern Suisse sans-serif, the typography strikes a balance between boldness and clarity, ensuring cohesive communication across every touchpoint.

 

[El Doederino]

I don't speak wank, does anyone know what they're trying to point out as being noteworthy in these pictures?




View attachment 2165951

Its the clear difference points between this and other generic fonts. It may sound like wank, in the same way engineering talk for a building development sounds like wank - but is important for maintaining the structure of the building.

 

[Coopers]

It's worse than I thought

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I quite like their logo. But wtf are they doing with the guernseys?

 

[baldandbroke]

The S the G and the sunset/sunrise refracting/reflecting on water all in the one motif.

I haven't heard their explanation of it but that was my immediate interpretation.

Really?



Where is the "G"? Even the obligatory explainer doesn't show a "G"?



I mean it's so generic, you type in "sunset logo" and you get a tonne of these:



I'm also not enamoured with "Fearless" as a tagline either.

I would have thought "Rise and Shine" would have fit better!!

Oh well, they are going to be in our faces for the next 5 years with Hardwick getting all the help he can from the club owners ... better get used to it I suppose.

 

[Samcro24]

They should have rebranded under the moniker Gerard Healy used for them

That’d be some logo