Opinion Adelaide Crows New Logo Discussion

[n4sir]

When I looked through the draw today, our logo really did stand out against everything else...

 

[jackster83]

Looks like a logo for a 1990's PC manufacturer.

Haha, look at this:

 

[El Doederino]

I reckon this is part of our Made from SA brand strategy too

Expect we may see the club more active in promoting SA and being THE SA sporting organization

 

[El Doederino]

Haha, Iook at this:

View attachment 2165415

Oh dear

 

[El Doederino]

So was port, it’s not unique.

Port are made in SA but not made FROM SA which is our line

Port are just the little scrappy engine that could club from some place in the sticks no one in Adelaide wants to live in or visit

 

[1990crow]

It's worse than I thought

 

[Scorpus]

Looking forward to our round 4 match up

 

[1990crow]

Looking forward to our round 4 match up

View attachment 2165458

Looks like an energy retailer. Or a solar panel company.

 

[Scorpus]

Looks like an energy retailer. Or a solar panel company.

 

[1990crow]

View attachment 2165462

Kochies Sunrise is where the big reveal is.. he does love some fossil fuels.

 

[Scorpus]

 

[CrowTownRoad]

It's worse than I thought

View attachment 2165440

Actually don’t mind the all red style. Unique to our league and would look good on TV. The logo stinks

 

[flashcrow]

Adelaide Football Club - Fuller

fuller.com.au

Replying to this just in case people have missed it or didn't click the link. It is worth a look: https://fuller.com.au/work/adelaide-football-club/

 

[Andonis1997]

Replying to this just in case people have missed it or didn't click the link. It is worth a look: https://fuller.com.au/work/adelaide-football-club/

Of course they designed the Adelaide University logo

 

[Samcro24]

Replying to this just in case people have missed it or didn't click the link. It is worth a look: https://fuller.com.au/work/adelaide-football-club/

Fuller shit

 

[Samcro24]

My 7 year old refuses to wear anything with this logo on it

Sounds familiar

 

[Mr MysteryGuest]

Bye in round 15 - this is such a disadvantage


Sent from my iPhone using BigFooty.com

Not quite as bad last year where had to play after they got 2 byes before we had one

 

[Mr MysteryGuest]

At least we aren't Gold Coast

View attachment 2165202

Why is the S not yellow?

 

[ams4crows]

Ok after the sun's logo reveal I'll concede that ours is actually pretty good because their's is horrific.

 

[flashcrow]

Of course they designed the Adelaide University logo

https://www.campusreview.com.au/2024/07/future-focused-identity-logo-for-new-adelaide-university/

The new branding was designed in partnership with international marketing firm Lippincott, which has recently had a hand in new branding for global companies Nokia and Starbucks.


Adelaide-based agency Fuller Communications also had a hand in brand strategy and visual brand elements, including the logo, while research agency Fiftyfive5 undertook market testing, such as consultation with current students.

 

[flashcrow]

Fuller shit

Glad it was worthwhile posting the link.

 

[George Kramer]

Adelaide Football Club - Fuller

fuller.com.au

bomberclifford this what you’re talking about?

 

[Peter Doherty]

Nice to see it being utilised in even some unofficial stuff already.

 

[Samcro24]

Glad it was worthwhile posting the link.

It was.

Their work is pretty uninspiring across the board.

I haven’t changed my opinion of the logo now that I’ve gotten used to it.

I don’t have a problem with the style. It’s just poorly drawn. Some parts of it are awkward or just downright ugly.

Wonder how much fuller got paid.

 

[Peter Doherty]