Seriously? Is "businessman stirrer" a euphemism for egotistical, megalomaniacal, narcissistic bogan? With very, very close ties to a political party and a couple of individuals in particular, I wouldn't trust that coffee is "all he is pushing".
My use of "businessman stirrer" isn't meant as anything other than my reading of the SMH article. It's not a euphemism for anything.
However, personally, coming from a family of 5 kids brought up in fairly deprived circumstances with a father who spent almost 5 years as a POW in Stalag17b, I've always found the descriptor "bogan" quite insulting. What does "bogan" mean? Poor background? Less well-educated than us? Less well-spoken? Less well-read?
What "bogan" is of course is a general put-down of those regarded as inferior by we superior beings who sit on high, judging those lesser souls scuttling around below.
Having met my share of politicians, successful business people etc, I dare say that many of them could be regarded as a just a bit abnormal. Focussed to the exclusion of just about all but the end objective. Poor family relationships. Egotistical. Opinionated. Many of them anyway. I don't think these qualities can really be used to exclude them from other duties.
And I'm buggered if I can think of what barrow a coffee entrepreneur might be pushing on the board of a football club, other than maybe wanting to do his bit for the club's betterment. But that's just me. Naive as always.
Having said all this, I stress I don't know Di Bella, and have no ulterior motive in expressing my usual totally ill-informed opinion.