2017 Membership - The March Towards 50k!

Remove this Banner Ad

Log in to remove this ad.

Membership numbers don't go down, especially not from our base, in the age of professional membership departments and marketing teams. Most of the effort and cost is in attaining new members, getting existing members to re-sign is a relatively simpler task. I will eat my hat if we have less members next year, even if it grows marginally. That's what makes last year amazing; in one amazing year the baseline gets raised substantially in percentage terms, which keeps on growing steadily through more "normal" and even down years.
 
Membership numbers don't go down, especially not from our base, in the age of professional membership departments and marketing teams. Most of the effort and cost is in attaining new members, getting existing members to re-sign is a relatively simpler task. I will eat my hat if we have less members next year, even if it grows marginally. That's what makes last year amazing; in one amazing year the baseline gets raised substantially in percentage terms, which keeps on growing steadily through more "normal" and even down years.

Not that I think you'll be eating your hat, but Norf is down by about 5k members this year, I believe. So they membership numbers do still go down when sides drop off.
 
Not that I think you'll be eating your hat, but Norf is down by about 5k members this year, I believe. So they membership numbers do still go down when sides drop off.
Could be pushback for how they retired their veterans as much as any expected drop-off in performance however.
 
Could be pushback for how they retired their veterans as much as any expected drop-off in performance however.

That, and to a much lesser extent the end of the North Ballarat alignment last year, very well might have contributed to a large portion of the drop off. But I think being a terrible side this year was a big part of the drop off.
 
Not that I think you'll be eating your hat, but Norf is down by about 5k members this year, I believe. So they membership numbers do still go down when sides drop off.

Yeah look I was probably a touch enthusiastic, it's definitely possible, just think that the clubs are very good at retaining even if people downgrade package, all the while building the base through their school and community programs, along with our increased exposure through prime time and afl marketing.
 
Not that I think you'll be eating your hat, but Norf is down by about 5k members this year, I believe. So they membership numbers do still go down when sides drop off.

North had a lot of non north supporters buy memberships during their debt/relocation fightback scheme a few years back. I reckon these members drop away when the warm and fuzzies dry up.
 
Just got a confirmation email from the club thanking my missus for becoming a member and informing that her membership pack is on its way. Thing is she signed up day after the grand final and has been using the contents of her membership pack, which we got before the season started ,all year so far. A little confused right now.
 

(Log in to remove this ad.)

Just got a confirmation email from the club thanking my missus for becoming a member and informing that her membership pack is on its way. Thing is she signed up day after the grand final and has been using the contents of her membership pack, which we got before the season started ,all year so far. A little confused right now.
With a database of over 47,000 members, sometimes things will go a little astray.
 
Just got a confirmation email from the club thanking my missus for becoming a member and informing that her membership pack is on its way. Thing is she signed up day after the grand final and has been using the contents of her membership pack, which we got before the season started ,all year so far. A little confused right now.
Got the same E-Mail. Weird.
 
Just got a confirmation email from the club thanking my missus for becoming a member and informing that her membership pack is on its way. Thing is she signed up day after the grand final and has been using the contents of her membership pack, which we got before the season started ,all year so far. A little confused right now.

They might be counting your missus as 2 members . Wonder how many more in same situation.
 

Remove this Banner Ad

2017 Membership - The March Towards 50k!

Remove this Banner Ad

Back
Top