I'm saying it's what every AFL journalist and fan does.Are you suggesting this is what Fish does? I've never heard him suggest any player had failed by not winning a premiership. He would be one of the most even handed journos in the business.
When we talk about a team failing we don't mean it personally. But the people in and around the team often take it that way.
It's just the way it is. It's a tough business on the people involved.