Opinion Adelaide Crows New Logo Discussion

We need a new logo


  • Total voters
    179

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I don't think they'll fix anything. Let the initial outcry die down, then announce it with "We were already committed to it and couldn't change. The focus groups loved it."

For what it's worth, I kind of like it. The amendment someone did in here looks better, but I honestly don't think the original is as bad as most people are saying. Though obviously it's all subjective. Many of the options put forward as "better options" looked worse imo.
It is diabolically atrocious. You're kidding, surely.
 
I don't think they'll fix anything. Let the initial outcry die down, then announce it with "We were already committed to it and couldn't change. The focus groups loved it."

For what it's worth, I kind of like it. The amendment someone did in here looks better, but I honestly don't think the original is as bad as most people are saying. Though obviously it's all subjective. Many of the options put forward as "better options" looked worse imo.
I don't know if I like it but I think it's better than the bird head logo.
 

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That logo would look nice on shirts and caps then the shit show that was leaked
 
While this is improvement on the leaked image it’s still missing something imo.

The feathers need a bit more texture or something, to make it less plain looking
I have updated that version - not necessarily what you're after, but I was trying to give the wings a bit more of a dynamic shape:

Update: Screenshot 2024-10-30 at 11.05.16 PM.png

Original: AFC-1.png
 
I have updated that version - not necessarily what you're after, but I was trying to give the wings a bit more of a dynamic shape:

Update: View attachment 2154811

Original: View attachment 2154819

Yeah it’s getting there, but something isn’t quite clicking for me.

Our original was a bit basic but they almost perfected the design to give an iconic feel.

Still I think we need a more modern design any attempt to recreate it is drought with danger.
 
I have updated that version - not necessarily what you're after, but I was trying to give the wings a bit more of a dynamic shape:

Update: View attachment 2154811

Original: View attachment 2154819
Hey SA_Great ... I think you lose a lot with the changes to the feathers on your latest updated one. Just throws the lines out of whack for me - that last (bottom) feather is at a really strange angle.
 
Hey SA_Great ... I think you lose a lot with the changes to the feathers on your latest updated one. Just throws the lines out of whack for me - that last (bottom) feather is at a really strange angle.
You've got a point there! I was trying to show the wing fanning out, but it doesn't quite have the same dynamic look as the previous version.

Option A is a combo of B and C, and the line of thought that I hope the club follows:

Screenshot 2024-10-31 at 5.41.04 PM.png Screenshot 2024-10-31 at 5.41.16 PM.png Screenshot 2024-10-31 at 5.41.28 PM.png
 
It's still on a weird angle and it has a drop shadow. There also appears to be a mild gradient on the blue of the crow. This screams "this is not the final design and is subject to change".
'Subject to change' doesn't mean it will. I'm subject to a satellite crashing through my ceiling and clocking me on the head, but it ain't going to happen.
 
FWIW I did send my design in and eventually got a reply - just a vague and generic email from “the Adelaide Football Club”.

Whatever the plan is, the club is sticking to it.

View attachment 2154301


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Mate yours is by far the best one I've seen, although I don't know if the head is too similar to the original. I couldn't help but tinker with it, hope you don't mind I just get triggered by crows with yellow beaks.
Untitled-2.png
 
Mate yours is by far the best one I've seen, although I don't know if the head is too similar to the original. I couldn't help but tinker with it, hope you don't mind I just get triggered by crows with yellow beaks.
View attachment 2155693

I think the longer beak makes the full bird look a little stumpy.

I also like the tip of the hat to the old logo with the retro beak.

I genuinely think they will be releasing a very slightly changed Gather Round style logo.

Which will be fine!!
 

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Not a great source on this, a mates son who works at a Rebel Sport.


But there has been a delay in new Crows gear for them. Was meant to come in at the end if November. Now delayed.


Backlash from the leak causing some edits?

Doubt it. I'd imagine these sort of delays would not be unusual.
 
Has anyone else received the generic reply back from the club re the logo?

"
Good Afternoon .....,

Thanks for contacting the club and providing your feedback.

We are aware of images being shared on social media and while we are not in a position to reveal details just yet, as you may be aware the club is conducting a rebrand including a new logo which we hope to share with our members and supporters soon.

Kind Regards,

ADELAIDE FOOTBALL CLUB"
 

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Opinion Adelaide Crows New Logo Discussion

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