Opinion Adelaide Crows New Logo Discussion

The new Crows logo is...

  • Awesome

    Votes: 5 7.5%
  • Good

    Votes: 23 34.3%
  • Meh

    Votes: 20 29.9%
  • Not Good

    Votes: 6 9.0%
  • Terrible

    Votes: 13 19.4%

  • Total voters
    67

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There's a lot of focus on the logo itself, which I understand. There's a couple of key points that are being overlooked.

✅️ - The very concious move towards richer colours (Gather Round success played apart)

✅️ - The move towards 'Adelaide' branding instead of 'Adelaide Crows'
 
'The new design features a nod to the Club’s heritage by reverting to the original ‘swooping’ Crow and the sharpened claws, beak, eye and wing bring a modern look, which is supported by a return to the original bolder colours being a darker navy blue, richer red and deeper gold.'

I do love this.
In other words, our actual colours.
 
It's miles better than the previous one.

It's not as good as good as it could've been

At the end of the day who really cares, all that really matters is that we win premierships
We may have to endure many a logo change before that happens!
 

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ron burgundy GIF
 
Name change?

We always officially are referred to as Adelaide Crows. Have a look at the AFL.com.au ladder. Some clubs are just Essendon, Hawthorn, Collingwood etc. Others are Adelaide Crows, Geelong Cats, West Coast Eagles.

Could tweak it to just Adelaide. Not that fussed.

I doubt they make any major change to the name like Southern Crows etc.

Colour change?

I'm talking still keeping the same colours but changing how they are used in general branding. Gather Round branding being an example. A lot of the time the colours are used equally, could we move to a primarily navy branding? Red? Gold?

We have occasionally used black with some things, remember the dark crow graphics on the big screens at Adelaide Oval? Black we fly as one branding. Wouldn't mind seeing black incorporated a little more.

Notice the removal of the black crow, goes from black to navy to a horrible blue,

✅
✅
 
It's quite sad when people struggle with their words and resort to that.

It's just a logo for crying out loud.
Maybe people are on edge with the election result, but it does seem odd how many people are fired up over a logo. It’s better than what we had, looks better on merch, that’s all I care about.
 
Maybe people are on edge with the election result, but it does seem odd how many people are fired up over a logo. It’s better than what we had, looks better on merch, that’s all I care about.
When you've been waiting 15 years for a decent logo of the club you support, and this is the garbage we get, Crows fans should be fired up.
 
Maybe people are on edge with the election result, but it does seem odd how many people are fired up over a logo. It’s better than what we had, looks better on merch, that’s all I care about.
I think it could've been better, but it's much better than what we had.

I'm not a regular merch buyer these days, money can be better spent elsewhere, but you'd have to be clueless to think it's going to have a negative effect on sales.
 

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Opinion Adelaide Crows New Logo Discussion

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