I don't think there's a lot of people watching itIs it true though that no-one takes it seriously?
It's probably only a small sliver that take it seriously as consumers, but by presenting itself as a news outlet and combined with various other outlets sitting anywhere between "mildly biased" and "outrageously hyperbolic" they wield the power to create an overall impression to the unengaged voter.
Even if I knew enough to take Sky News with a grain of salt... I've still got my uncle and that one guy at work parroting their opinions. Plus that headline on the newspaper saying Albo doesn't know what he's doing in a more subtle way. Plus a few things popping up on my social media telling me Dutton is going to win the next election. For a lot of the electorate... that's going to convince them Albo is no good and Dutton would be better before they've even thought about the reality of what each one is offering.