Maybe lined up with us.
A top Cat departs without a new home to go to. What’s behind the call?
BySam McClure
On Wednesday afternoon, as the who’s who of Melbourne’s football industry touched down in Adelaide for the second instalment of the AFL’s Gather Round, some rather surprising news broke down the highway in Geelong.
Decorated football administrator Simon Lloyd has left the club, just months into a new commercial role, without another job lined up.
Both Lloyd and the Cats have made clear the decision was mutual, but it’s unusual for someone in Lloyd’s position to make such an abrupt departure, especially at this point in the season. So what was behind the call?
Lloyd, the brother of Essendon legend Matthew and Carlton’s head of football Brad, was the long-time football boss at the Cattery, where he helped lead Geelong to a second premiership under coach Chris Scott in 2022.
Months after the flag and with Lloyd looking to further his career, he came close to securing the chief executive role at North Melbourne, although it ultimately went to Melbourne Cricket Club executive Jennifer Watt.
A senior source at North Melbourne, who wouldn’t be quoted publicly because of the sensitivity regarding employment matters, told The Scoop that Lloyd was given feedback at the time that the club would have liked to have seen greater commercial experience on his CV.
After that, Lloyd remained football boss at Geelong for one more season before moving into a new role at the club – general manager of commercial projects – in mid-September last year.
In a statement at the time, the club said: “his new position will create an opportunity for Simon to leverage his expertise and strength from football and transfer those skills and experience to commercial elements of our club, in particular diversification.”
But now, just a month into the new season, Lloyd is departing. A source close to Lloyd, who didn’t want to be publicly quoted, said the veteran administrator wanted to tackle a more challenging role.
He may not have another job lined up, but that doesn’t mean offers aren’t on the horizon. The Scoop jumped on the phone to Lloyd shortly after the news broke.
“We’re only two hours since it’s been released ... yeah, I’m open to taking calls from other clubs,” Lloyd chuckled, careful not to mention which teams had been on the blower.
“I’m really respectful of roles but understand the nature of the industry. For me, it’s in the blood, so I’ll still explore other opportunities outside of football, but I must say it is a privilege working in this industry.
“I feel like it’s an industry I understand intimately and passionate about and exploring future opportunities within the AFL.”
Lloyd has three children. His eldest is studying at university in Melbourne, he has another in year 12 next year and his youngest has just started high school.
“We’ve travelled in the past, we lived in WA when I worked at the Dockers for six years, so we are open to all opportunities.”
It will be interesting to see how the competition reacts to Lloyd’s departure.
“I will look back fondly on my Geelong journey, the challenges navigated and the continuous striving for improvement that culminated in the ultimate club success. I’m proud to have set strong foundations in various roles for Geelong to succeed on and off the field,” Lloyd said.
His 25 years in the AFL across four different clubs form part of a sparkling resume. Of his six years at the helm of Geelong’s football department, the Cats played finals five times and won a premiership.
Whether it’s as a chief executive, a head of football or even a consultant, Lloyd’s experience and expertise is sure to be called upon sooner rather than later.
Geelong CEO Steve Hocking said: “We brought Simon to the club because of his extensive experience in leadership, his commitment to transformation and his care for culture. Simon has demonstrated a unique ability to influence individuals and large groups to optimise performance and achieve goals at the elite level. We’ve been grateful for his passion and dedication to our football programs and broader club as a business.”