If Essendon still played at Windy Hill i wouldn't have a problem with them temporarily renaming (for a couple of hours each week) the R.S Reynolds stand to the Matthew Lloyd stand or the A. Hird stand to the James Hird stand.
I'm sorry (and I'm not having a go at you Jim) but who wants a "temporary renaming (for a couple of hours each week)" of a stand.
If you're good enough they name a stand after you. Forever while it still stands. If you're not get stuffed- you don't get some part time bullshit. It's disrespectful to the greats. You'll get your chance, more than a few months after you retire, if people remember you or you have some records.
The whole thing is a marketing ploy and i'm embarrassed as an Aussie that you suckers are falling for it.