Anyone who thinks the afl is going to sink their investment now has rocks in their heads.Anyone who thinks a jumper means anything has rocks in their head. Carlton is s**t despite them being a "real club with a jump that means something". Ditto Essendon. Richmond went through a 30 year stint of being s**t. Saints had one for 100s of years and are still s**t. Adelaide have spent the last 20 years being s**t even though the jumper means something. Port have fought for the prison bars and got smacked the moment they were allowed to use them. To reiterate, jumpers don't mean anything.
Gold Coast are garbage for the exact same reasons Carlton, Essendon, Adelaide, Saints and every garbage side you can think of had sustained stints at the bottom. They've got the wrong people in charge of the club, and once you have the wrong people, it kills everything it touches. Parachute Geelong or Melbournes board into Gold Coast and they'd be a regular finals/top 4 side in five years.
If anything they will double down.