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- #326
Of course they do. Ask North or a few other Vic clubs who have struggled for years financially if big paying sponsors make a difference.
I would have to check the numbers but from memory FFC 2019 had a revenue of ~50 million.
Profit share with WAFC meant a profit of 2-3million for FFC. I think it was lower than that and happy to be corrected.
Woodside sponsorship ~$2 million.
Do I need to say more about the importance of a big financial sponsor when you look at the bottom line each year? One of the reasons WCE are ridiculously strong is the ongoing high level sponsorships that have become an institution. They can reliably ask for more $ at every tier of there sponsorship packages due to the price anchors of their major sponsors.
People often think it would work the other way around. I will throw some numbers around here, however I have seen some of the tier options for FFC. I know they are higher at almost every tier at WCE.
If they have a major sponsor at $3.2 million. the number two sponsor will be ~2.8. Every bracket below that top line is between 15-25% higher than ours apart from the very base bracket which is more like 8-10% higher.
To think that sponsors don't affect on field performance is madness. Why do you think Eddie celebrated so hard when they landed Lexus and Etihad? It not only secures the future of the club, facilities, talent acquisition on and off field, it creates a new price anchor that flows through every tier of sponsorship.
It is why who you accept as a major sponsor is such an important decision. Clubs as big as essendon have been weakened in part due to top tier sponsorships changing regularly. They would love a Woodside as a sponsor. The truth is that most businesses of 200 million plus revenue are not guaranteed a place in the market long term. Big resource companies that are established can commit for a far longer term than most companies.
Freo should go back to woodside and ask to extend for 7 years. Have a yearly increase built in that is slightly in their favour from a market conditions perspective. Ask them if we can help promote any big RE projects with them and push on to secure the future of the club long term.
7 years? lol
We have all but stated we won’t be renewing with Woodside “talks off until end of 2023”
Woodside is done.