I don't think anyone is saying that. However, if a $1.5m offer was on from Freo, I think most would be surprised if he took $1m from the Hawks.Because his mates, family and his love of the city and club means nothing.
Mates and the city would count for something, but I doubt they're worth that much to him.
Also, I don't know why you include family in there, they moved for him once, pretty sure they will do it again. Particularly if it is back to their home state.