News New jumpers for 2012

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Dear xxxxxx,
Over the next few days, the Club will be launching a specially designed Heritage Guernsey that will replace our existing alternate strip and be worn when we are the away team against St Kilda, Melbourne, Richmond and Port Adelaide.

As this is an important decision for the Club, I wanted our members to be the first to hear about the new design and to understand the reasons behind the changes we have made.
By way of background, we are the last Club to conform to the AFL guidelines and provide a compliant alternate strip. Our existing alternate jumper with a widened red sash is no longer satisfactory under the guidelines.

With this directive from the AFL in mind, we decided to create a meaningful way for our Club to honour its past while at the same time take an innovative approach towards our future.
To achieve the best outcome we engaged many of our past players and premiership captains in the design, development and consultation process.

The heritage-themed guernsey was created to take the fans and players on a journey through our history and has many exciting features.

Importantly, the new design preserves the Club's famous red sash across the front of the jumper. Working within the guidelines around dark and light colours, the grey body of the jumper, with the name of every Essendon premiership player embedded, matches the grey colour used in the Essendon Football Club official emblem.

The guernsey also includes many unique elements that honour Club legend John Coleman. As one of the greatest players of all time, we believe John Coleman represents the essence of our Club and is the ideal player to be individually honoured on the heritage guernsey. We anticipate rotating the Club legend honoured on the jumper every two years.

I understand and appreciate this is a significant step for the Club, but let me reassure you, every step in the process has been taken with careful planning and consideration to ensure we embrace the future but also respect the past.

The players will run out in the new heritage guernsey for the first time as the away team against St Kilda in Round 15 at Etihad Stadium.

I encourage all of our members to visit the Essendon website essendonfc.com.au for more information about the heritage guernsey.
 

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By the Light/Dark rules, Essendon should be wearing clash vs Adelaide, Carlton, Collingwood, Fremantle, GWS, Melbourne, Port, Richmond, St Kilda and the Eagles.
But apparently having a mainly dark guernsey with white stripes or a yellow sash means you no longer clash, even if 95% of the jumper is the same colour. Go figure.
 
Clash jumper it is.

I love how it says "we are the last club to conform to AFL guidelines" like it's some kind of award. Surely you could say it like "Essendon FC are the last AFL club to have only ever worn one jumper." It just sounds stupid and arrogant otherwise.
 
Clash jumper it is.

I love how it says "we are the last club to conform to AFL guidelines" like it's some kind of award. Surely you could say it like "Essendon FC are the last AFL club to have only ever worn one jumper." It just sounds stupid and arrogant otherwise.

Love how they were high and mighty about not having to change there jumper until now.
 
A Promotional jumper should be, as you kind of said, trying to promote something. Advertise is a bit strong. Remember Carlton's original light blue jumper? It was worn in the 1990s to help sell M&Ms. This the same as the orange North Melbourne strip. However, I reckon a Promotional jumper could also raise awareness for something: Whether it be a charity, a multi-national corporation, or a club incentive (ie EFC's Flight Path).

If I were to categorise this new Essendon jumper on footyjumpers.com... Well that's hard. It's not a Heritage as Essendon has never worn silver, grey, white, or titanium. The real intention is to solve a clash (we presume). But the intention intended by EFC is to make it promotional and celebratory. It becomes a question of genuine motive vs. perceived motive.

But then where would Footscray's Hall of Fame jumper go? It wasn't intended to recreate an old design. It was an old logo, yes, but the jumper was an original design. I'd kind of say it's promotional, as it was worn to promote and raise awareness for the club. So I suppose only two categories are needed. And I think this is what Mero has on footyjumpers.com.

Advertising doesn't just mean "sponsorship" or "sellout". You can advertise a charity or cause.

New EFC jumper, if it only gets one run, is promotional, but by the sounds, it's going to be an Away jumper on Mero's site.

Footscray HoF jumper = promotional.
One-offs are all promotional. It's a catch-all term.
 
Would it be fare to say that the day Essendon have a clash pigs will fly?

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"She's leaving home?"

"It's like that song, Live and Let Live. "
"Umm that song was called Live and Let Die"

"I'm Sgt. Pepper's lonely hearts club man"
 
'Bout time, Essendon - welcome to the 21st century.

Now it's Richmond's turn to upgrade their current, flimsy excuse for a clash jumper. C'mon, Richmond, change is a good thing!
 
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http://www.heraldsun.com.au/afl/mor...against-st-kilda/story-e6frf9jf-1226413789428

ESSENDON will unveil a new clash strip against St Kilda on Saturday.

The Bombers have kept their famous red sash, but the predominant black is gone with the body of the jumper grey and embedded with the names of every premiership player.
The name and signature of Dons legend John Coleman features on the breast.
The Bombers have dubbed it their heritage guernsey and it will be worn when Essendon is the away team against St Kilda, Melbourne, Richmond and Port Adelaide.
It is the first time Essendon has adopted a distinctive alternate jumper, with their previous clash strip featuring only a wider red sash.
Essendon members were last night sent a letter from club chairman David Evans revealing the new design.
Evans conceded the new-look guernsey could polarise fans.
"It's a sensitive thing and our members are very passionate members, so I suspect there probably will be some people that don't like it," Evans told the Herald Sun.
"Change is very difficult, but we are the last ones to comply. This has been going on for two years and the AFL said to us this year that we have got to comply."
Evans said the club would to honour a club legend on the alternate jumper every two years.
The guernsey also features the motto "Suaviter in modo, fortiter in re", which dates to the 1870s and translates as "gentle in manner, resolute in deed".
A post-war era Essendon emblem on the back of the jumper continues the heritage theme.
 

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Hoping black numbers, no sash on the back and normal, black and red hooped socks.
I'd say you're guaranteed a sash on the back; it's considered the main identifier of their kit and they've already "sacrificed" a hell of a lot of the identity of their kit removing most of the black. Would be surprised if Essendon got rid of the back sash. They want to keep this as similar to their normal as possible whilst still being a light kit.
 
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