Opinion Adelaide Crows New Logo Discussion

We need a new logo


  • Total voters
    179

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This is different. It's a historic emblem for the club. The minimalism sucks, and considering their old logos had dragons on them, the rebrand could have been a lot better, but at least it means something to the club.
 
This is different. It's a historic emblem for the club. The minimalism sucks, and considering their old logos had dragons on them, the rebrand could have been a lot better, but at least it means something to the club.
It's a shocking logo and it was ridiculed. Rightly.
 

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Here we crow podcast mentioned something this week a little interesting.
Said that next years merchandise currently not showing our logo and that they "can't legally say anything" and that "theres been talks"?
Where are they seeing next year's merchandise?
 
Here we crow podcast mentioned something this week a little interesting.
Said that next years merchandise currently not showing our logo and that they "can't legally say anything" and that "theres been talks"?
Hey, this is Lauren from Here We Crow. I’d like to clarify that this is not what we were talking about.

Firstly, we were talking about the lack of “We Fly As One” in the header of an email. We then discussed the logo as another host of ours said he hadn’t seen it in any other communication about 2024. It had nothing to do with merchandise, we obviously don’t know anything about that.

I was invited to participate in a market research meeting with the club, I signed an NDA so legally cannot divulge what happened in the meeting, however it was noted that the club are well aware of the opinions of the logo. They did not confirm the logo would be changing.

Please don’t take this comment as gospel, it’s not what was said in the episode and you could probably just listen to it for clarification.

Cheers
 
Hey, this is Lauren from Here We Crow. I’d like to clarify that this is not what we were talking about.

Firstly, we were talking about the lack of “We Fly As One” in the header of an email. We then discussed the logo as another host of ours said he hadn’t seen it in any other communication about 2024. It had nothing to do with merchandise, we obviously don’t know anything about that.

I was invited to participate in a market research meeting with the club, I signed an NDA so legally cannot divulge what happened in the meeting, however it was noted that the club are well aware of the opinions of the logo. They did not confirm the logo would be changing.

Please don’t take this comment as gospel, it’s not what was said in the episode and you could probably just listen to it for clarification.

Cheers
Sorry! Got excited because like most very keen for it to change.
 

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It was used a lot after the death of Phil Walsh which I reckon is why they haven’t changed it in years.

For this reason it should never change.

Partly as a sign of respect.

Also because the way it was used in the aftermath happened quite naturally and organically. Something that happened organically is always going to be more significant to a club and supporter base.
 
"We Fly as One" is fine. Much better than the "19th Man" rubbish. The Houston Rockets used to use "We run as one". They were also sponsored by Toyota.

The logo however is awful. It was terrible then and it's still terrible.

As is most of our merchandise TBH. It's as bland and unimaginative as you get.
 

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Opinion Adelaide Crows New Logo Discussion

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