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I'm pretty sure it was a radio segment with the champion data guy using a few examples. It's generally not publicly availableWasn't there some kind of stat floating around that calculated the expected difficulty of a given kick and ranked players based on effectiveness vs expected difficulty?
Someone like Kelly tends to take easier, safe kicks to team-mates, which is exactly what you'd want him to do, whereas players like Ridley or Merrett are taking the more difficult kicks and (generally) executing them pretty well.
Just found this from the start of June though, under the graphs there are opportunities to download their data:
It's an age-old question: What makes a good kick in the AFL?
What constitutes an effective or ineffective kick has been discussed for years, but one data scientist thinks he may have unlocked the next evolution of settling this debate, write Cody Atkinson and Sean Lawson.
www.abc.net.au