The 2017 Rights Deal Discussion thread

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Sydney Bloods said:
all i care about is screen size restrictions being lifted on digital passes. allow me watch every game full screen on any device i want where ever i am!
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I thought you could watch your tablet on television? I asked a bloke at the Apple Store about it and he said all you had to do was buy some cable.
 
kaypee said:
I thought you could watch your tablet on television? I asked a bloke at the Apple Store about it and he said all you had to do was buy some cable.
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the encoder that telstra use does not allow second screen displays, there are ways to get around that but even if you do the screen size of the app is restricted there's no way to get it full screen. i mean i suppose you could zoom in and watch pixels.
 

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Sydney Bloods said:
the encoder that telstra use does not allow second screen displays, there are ways to get around that but even if you do the screen size of the app is restricted there's no way to get it full screen. i mean i suppose you could zoom in and watch pixels.
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Maybe get one of those little projectors? I watched a movie on a mate's phone projector once and it was fine
 
Sydney Bloods said:
the encoder that telstra use does not allow second screen displays, there are ways to get around that but even if you do the screen size of the app is restricted there's no way to get it full screen. i mean i suppose you could zoom in and watch pixels.
Click to expand...

I can watch the tigers games on my TV by airplaying my phone screen to the Apple TV. Full 80 inch TV in no worse than free to air quality!
Works a treat!
 
NRL TV rights deal: Channel Ten to get games as five-nights-a-week coverage planned

Channel Ten is likely to gain a share of the rugby league television market in the next broadcasting deal, with matches to be played over five nights and networks paying more for less.

The NRL's next TV deal, to begin in 2018, will be the last contract under which viewers will be able to see all games on free-to-air and pay TV, before some games are streamed exclusively on the internet, via mega-rich overseas interests, such as Netflix.

It represents the last opportunity by cable TV and the free-to-air networks, including a commercially secure Ten - should its partnership with Foxtel be approved - to use live sport to ward off the voracious internet challengers.

The AFL is also expected to benefit from the networks' desperation to secure their future, although the southern code is a step ahead of the NRL in guaranteeing its own, with a staff of 150 engaged in plans, concurrent with the rollout of the national broadband network, to produce games on AFL.com.

The intense bidding for rights to both codes, with the AFL's expiring a year earlier, is producing very complicated scenarios, with the most likely being Ten winning a game in both the NRL and AFL.

The NRL's program cover could see a Ten game on Thursday night, a Nine game on Friday night, three Fox Sports games on Saturday, two Nine games on Sunday and a Fox Sports Monday night game.

This would mean the end of Nine's Friday night double-header, which sees one game being shown live in the Sydney market at the same time as another is shown in Queensland.

Because of Queensland's entrenched parochialism, demonstrated by the bias to the northern teams (Broncos, Cowboys, Titans), as well as the Storm, Nine's Friday night game would have a Maroons flavour.

Nine's two Sunday games would be played live on Sunday afternoon and twilight, separated by the only other guarantees of ratings success, the nightly news or reality shows.

This schedule would not interfere with Fox Sports' Super Saturday, nor their Monday Night Football, which are essential to retaining subscribers.

Fox Sports would be surrendering its early Sunday afternoon game, effectively to Ten, and would seek something in return if the Rupert Murdoch-owned network is to pay more for less product.

It may demand a simulcast of all eight NRL games, as it currently does with Channel Seven and the AFL's nine-game coverage.

If Fox Sports was to lose a game in either NRL or AFL, it would pass it only to Ten, in which it now has a 15 per cent share, subject to ACCC approval.

Global Media and Sport's Colin Smith said: "The risks would be too great to surrender additional coverage to either of the other free-to-air incumbents. If Nine had more exclusive NRL or Seven had more exclusive AFL, Foxtel would lose subscribers, which is exactly what they must avoid.

"Foxtel/Fox Sports passing over one game per code to Ten in its weakened position, both in terms of TV ratings and financial performance, would be far less detrimental, especially if it is simulcast."

Nine would object to a simulcast but if Foxtel pays a hefty premium to get the rich rights deal over the line, it may agree.

Fox Sports, which is determined to do the best deal for itself independent of any future tie ups with Ten, will likely insist Ten receives the last pick of the eight games on offer per week.

The NRL will not want its Thursday night opening game beginning with a historically low-rating match, such as the Raiders, Knights or Warriors, but it has studied betting spreads in matches and is convinced it is producing the most even competition ever.

Nor would the AFL want its weekly coverage to begin with the Giants, Suns or Lions, although digital channels allow networks to broadcast games on their main channel to its primary market, while another program is shown on a digital channel.

For this reason, Nine's interest in AFL, or Seven's in NRL can't be discounted.

Nine has indicated it will bid for a Sunday afternoon AFL game, to be shown in the south on its main channel and in northern states on its digital channel, flip-flopping with its NRL game.

However, Fox Sports would strongly resist moves by Nine into AFL territory and Seven into NRL land, just as Nine will never surrender State of Origin to Seven.

"These will be the richest rights ever for both codes, but also the most complicated. If the ACCC do not approve News Corporation's investment in Ten, there may be no Ten," Smith said.

"This would leave only two FTA networks and Foxtel bidding, depressing the price and the investment both codes can make in their games, ultimately to the detriment of the viewer."
Click to expand...



Read more: http://www.smh.com.au/rugby-league/...ge-planned-20150714-gibvtv.html#ixzz3fqXhuJKg
 
kaypee said:
Should do wonders for their crowds. What was that crowd between the manly eagles and whoever last night again?
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There is a thing called overkill it happened to boxing on TV in the 70s when almost all the channels had it and then all of a sudden it was gone.
Same thing could effect RL if the TV viewing public get sick of it being on almost every night.In any round of NRL or for that matter the AFL there are only a few games that the casual viewer might be interested in the rest they wouldnt watch no matter which Channel has them.I think the AFL is on the right track to have just a few Thursday nights per season.
 
AFL rights deal unlikely to be affected by Foxtel stake in Channel Ten

A leading TV analyst has brushed off concern within the AFL industry that Foxtel's recent investment in Channel Ten could hinder the value of the next broadcasting rights deal.

It's understood that the pay TV provider's recent purchase of a 15 per cent take in the floundering free-to-air network has been raised at club level as an issue which could potentially stifle the AFL's ability to maximise revenue as the right to televise football between 2017 and 2021 plays out. The view held by at least one senior club figure was that the move would lessen competition.

However Steve Allen of Fusion Strategy quashed that notion.

"I wouldn't have thought decreasing competition was an issue," Allen said.

Foxtel bought their share of Ten in June for $77m.

While Allen believed that recent talk of a surge in rights value due to the entrance into the market of new competitors like NetFlix, Fetch TV and Google was "fanciful," he suggested that if anyone was going to boost the value of the next deal it was Foxtel. "Because it's not an ad-funded model - it's a subscription model - they have oodles of cash, and they can throw more at sports rights than anyone else because they don't have to make a commercial return via advertising, they make a commercial return via increased subscriptions."

"In the last bids for both NRL and AFL, it was Foxtel and the digital assets which really increased, not the free-to-air component."

Allen reiterated his view that the AFL rights were "fully priced," emphasising the difficulties for free-to-air providers to make football profitable given the vast sums they are paying to televise the sport.

However he was confident the AFL would still be able to reap a large reward for their clubs, saying that the league were "masters of talking the market up."

Allen added that a proposed minor reduction in the length of AFL quarters would not have a "material effect" on the price paid to show games.

AFL chief Gillon McLachlan said in February that the league would this year assess ballooning quarter lengths after then-Carlton coach Mick Malthouse argued that matches should not run for more than 90 minutes of playing time. Allen said that unless the AFL were doing more than "tinkering around the edges," the value of of rights would not diminish.

The current $1.253 billion rights agreement expires at the end of next season.
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http://www.theage.com.au/afl/afl-ne...tel-stake-in-channel-ten-20150720-gigkgf.html

Why Thursday night matches may spell the death of Monday Night Football

Date
July 19, 2015 - 8:54PM

Brad Walter
Sports Reporter

Anticipated blockbuster ratings for Thursday night matches at the end of the season are set to intensify Channel Nine's desire to make the concept a weekly event in the next television deal.

The NRL has scheduled matches on Thursday nights for the last four rounds of the premiership in a move that is expected to guarantee ratings success for Nine and may raise doubts about the long-term future of Monday Night Football.

Nine is keen on Thursday night matches as it ensures high ratings for The Footy Show, while Fox Sports will want Monday Night Football to continue for the same reason as it guarantees a strong lead in for Monday Night With Matty Johns.

However, most clubs are opposed to the NRL scheduling matches on both Monday and Thursday nights as it is harder to attract families when kids have to go to school the next day. There are also concerns about the turnaround time between matches and player welfare.

If Monday and Thursday night games feature in the draw for a full season, or most of the season, it is thought that the NRL would want to drop one of the two Friday night matches but Nine is understood to be keen to retain both.

It is believed that Nine would want to continue broadcasting one match live into Sydney and another into Brisbane on its main channel but viewers would be able to watch the alternative game live on a secondary channel, such as Gem.

Should that occur, Nine may have the rights to four matches per week - Thursday night, two games on Friday night and Sunday afternoon.

As a result, rival free-to-air networks Seven and Ten would be likely to miss out, although Fairfax Media reported on Sunday that Seven was interested in wresting a Saturday match from Fox Sports, as well as Thursday night games.

Fairfax Media also reported last week that one of the five matches per week Fox Sports currently broadcasts may pass to Ten, in which it now has a 15 per cent share, subject to ACCC approval. It was suggested that Ten may be interested in a Thursday night match, but would get the last pick of games for each round.

However, it is difficult to imagine Nine boss David Gyngell allowing that to happen given the ratings success of previous Thursday night matches, including the season opening Broncos-Rabbitohs clash which attracted a capital city audience of 729,000 and more than one million viewers nationally.

The NRL has scheduled a return to Thursday night matches in round 23, when North Queensland host Souths. St George Illawarra play Penrith the following Thursday night, with the Rabbitohs and Brisbane to meet again a week later and the Broncos taking on the Storm in round 26, also on Thursday night.

Nine is also reportedly keen to retain some input into scheduling after attracting just 403,000 capital city viewers for the recent Canberra-Newcastle Friday night match.

In comparison, last Friday night's Canterbury-Parramatta and Melbourne-Penrith matches were watched live by 531,000 viewers in Sydney (365,000), Brisbane (126,000), Melbourne (34,000) and Perth (6,000) and a further 299,000 on replay.

Given the drawing power of the Broncos, Nine will undoubtedly want to regularly feature them and teams such as Souths, the Dragons, Bulldogs and Eels on Friday nights but Gyngell is said to be at the same time sympathetic to clubs wanting to play more afternoon matches as he was a former Sydney Roosters director.

The push to have matches played over five days per week is supported by ratings figures, with previous rounds in which games have been played from Thursday to Monday averaging television audiences of 3.12 million compared to 2.587 million viewers for rounds featuring matches over four days, according to the Rugby League Ratings twitter account. But some clubs and media buyers have questioned whether interest would wane if matches were scheduled five days per week for the entire season.

"I'm a mad sports fan but would I want to watch the same sport five nights a week? Probably not," Chris Walton, managing director of Nunn Media told Mumbrella. "There is a risk of splintering the audience. Yes, if there was a game you wanted to watch, then yes it would invariably be on, but I worry this wouldn't work."

However, head of trading at Match Media Theo Zisoglou welcomed the idea.

"In the current TV landscape, the only content working for the free-to-air networks seems to be news, sport and Australian-made reality and drama," Zisoglou said. "So a shift to more live sport would definitely see a positive impact on TV viewing and open up more advertising opportunities."
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http://www.smh.com.au/rugby-league/...of-monday-night-football-20150719-giflj4.html

Seven Network keen on Saturday NRL matches returning to free to air TV
Date
July 18, 2015 - 10:00PM

Adrian Proszenko
Chief Rugby League Reporter

Saturday rugby league matches could return to free-to-air television for the first time in two decades under a bold proposal from the Seven Network.

Seven is one of the many parties currently in discussions with the NRL about the next broadcast deal and is determined not to walk away from the negotiating table empty-handed.

Fairfax Media has been told the two products of particular interest are the Thursday night and Saturday timeslots. The league is considering spreading its regular-season fixtures across five nights a week, effectively ending the practice of showing two Friday night games on free-to-air - one streamed live into Sydney live and the other Brisbane.

Only a handful of competition games are currently shown on Thursday nights, but Seven wants to take them from Nine when the timeslot is permanently up for grabs.

Seven's other key objective is to break Fox Sports' Saturday stranglehold. Fox currently screens three matches back to back, usually starting with a 3pm fixture. The coverage is a strong rater for Fox and the games are bookended by pre- and post-game shows. Fox's Saturday monopoly means the only way fans can witness the action is to subscribe or to head to the footy.

But Seven's entry into the mix raises hopes that the great Saturday tradition of watching the footy on free to air could be revived. The practice was commonplace before the Super League war, with the ABC regularly broadcasting its "match of the day" on Saturdays. The only anomaly were Storm games, which were beamed live into Melbourne on free-to-air in 2002.

The current free-to-air rights holder, the Nine Network, also made its first modern-era foray into club football on Saturday afternoons before pay TV operators dominated the landscape. Finals games aside, 1996 marked the last time Nine regularly showed Saturday football.

The NRL's decision to go to market early, well before the current rights expire at the end of 2017, has had the desired effect of raising competitive tension over the product. The governing body is considering splitting up its broadcast assets, which could result in, for instance, the State of Origin series being sold separately to the NRL competition proper.

Seven declined an opportunity to comment on the developments.
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http://www.smh.com.au/rugby-league/...urning-to-free-to-air-tv-20150718-gifc70.html

When Ten splits the roles of chairman and chief executive - both held by
Hamish McLennan
since March last year - observers reckon it could do worse than look to television legend David Leckie as chief executive.

Leckie, who has a consultancy contract with Seven, has been very active on the lunch circuit and recently had a lunch meeting with former Ten chief executive
James Warburton
, now at V8 Supercars. He’s been off the booze now for a few years and is getting back to great form. Sources say he is capable of running a network again. Ten insists the CEO role is not vacant but the network has told the stock exchange it is looking to appoint an independent chairman. At Ten, Leckie could replicate some of the success he had helping to turn around Seven. Meanwhile, the size of Seven’s bid for the State of Origin is rumoured to be $50 million. It could be the start of a bidding war between the networks.
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http://www.theaustralian.com.au/bus...-to-david-leckie/story-fnab9kqj-1227448569772
 
Love this quote.....

"Allen reiterated his view that the AFL rights were "fully priced," emphasising the difficulties for free-to-air providers to make football profitable given the vast sums they are paying to televise the sport.

However he was confident the AFL would still be able to reap a large reward for their clubs, saying that the league were "masters of talking the market up." "

Pretty much says it all....the AFL have some substance, but also some smoke and mirrors.
 
Sausages said:
Love this quote.....

"Allen reiterated his view that the AFL rights were "fully priced," emphasising the difficulties for free-to-air providers to make football profitable given the vast sums they are paying to televise the sport.

However he was confident the AFL would still be able to reap a large reward for their clubs, saying that the league were "masters of talking the market up." "

Pretty much says it all....the AFL have some substance, but also some smoke and mirrors.
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its the same crap they come up with every time. NRL has all the potential, the AFL never has any apparently. The AFL is forever getting "overs". lol.
 
The_Wookie said:
its the same crap they come up with every time. NRL has all the potential, the AFL never has any apparently. The AFL is forever getting "overs". lol.
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On the ball Wookie BUT the history is fact (still subject to spin) & the NRL started well of the pace set by AFL going back to the late Kerry Packer and SuperLeague.
The Demetriou years were highlighted by the TV rights, not least of which was the 7 right to match 9s bid, remember Kerry Packers widely celebrated at AFL House lead by an unconflicted Collingwood TV personality - former Subi committeeman Kerry Stokes matched, 7 won the rights & the AFL banked the proceeds.
 

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The very predictable Fairfax Media campaign continues against News/Murdoch today using NRL/AFL TV rights:

Foxtel's purchase of 15 per cent of the Ten Network could give Rupert Murdoch's global media conglomerate News Corporation too much power over Australian sport, opponents of the deal say.
Any terrestrial television network bidding for the right to broadcast sporting events would have to co-operate with pay-TV network Foxtel, which is 50 per cent-owned by News Corp, and there are fears in the media industry and professional sport that Foxtel would want to include Ten in any deal.
A source suggested that the two main football codes might receive only one offer each: a joint bid from Ten and Foxtel or Fox Sports, which is 100 per cent-owned by News Corp, and either Nine Entertainment Co or Seven West Media.

The NRL and AFL want at least one more match a week shown on free-to-air television, up from the three and four Nine and Seven respectively show under current arrangements.

The sporting codes had hoped Ten would bid for an additional match but fear a consortium would bid for only the current number of matches but change the mix across the networks.



Read more: http://www.smh.com.au/business/media-and-marketing/concerns-ten-deal-could-give-news-corp-too-much-power-over-afl-nrl-20150803-giqfji.html#ixzz3hkGVz0Kg
 
Kwality said:
The very predictable Fairfax Media campaign continues against News/Murdoch today using NRL/AFL TV rights:

Foxtel's purchase of 15 per cent of the Ten Network could give Rupert Murdoch's global media conglomerate News Corporation too much power over Australian sport, opponents of the deal say.
Any terrestrial television network bidding for the right to broadcast sporting events would have to co-operate with pay-TV network Foxtel, which is 50 per cent-owned by News Corp, and there are fears in the media industry and professional sport that Foxtel would want to include Ten in any deal.
A source suggested that the two main football codes might receive only one offer each: a joint bid from Ten and Foxtel or Fox Sports, which is 100 per cent-owned by News Corp, and either Nine Entertainment Co or Seven West Media.

The NRL and AFL want at least one more match a week shown on free-to-air television, up from the three and four Nine and Seven respectively show under current arrangements.

The sporting codes had hoped Ten would bid for an additional match but fear a consortium would bid for only the current number of matches but change the mix across the networks.



Read more: http://www.smh.com.au/business/media-and-marketing/concerns-ten-deal-could-give-news-corp-too-much-power-over-afl-nrl-20150803-giqfji.html#ixzz3hkGVz0Kg
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Farirfax can also report on the rights discussions without having a hat in the ring so they might just be reporting the facts. Then again they could be attacking ten after gina sold out her share.
 
Fairfax are in Nine's camp.

The notion it would be anti-competitive if Foxtel gets its 15% share in Ten across the line is ridiculous, without it Ten can't compete with Nine & Seven, a decision that protects the status quo is anti-competitive and only acts to protect Nine & Seven. It's not going to get knocked back.
 
its rothfield, so I would take it with a big grain of salt, seems pretty vague and speculative and not really based on anything.

NRL TV rights: The $1.7 billion broadcast deal that will transform rugby league
  • PHIL ROTHFIELDSPORTS EDITOR-AT-LARGE
  • THE DAILY TELEGRAPH
  • AUGUST 04, 2015 10:17AM
EVERY game in every round will be shown live on television for the first time in rugby league history as part of the NRL’s soon-to-be-secured $1.7 billion broadcast deal.

The Daily Telegraph can reveal stunning new elements of negotiations for the richest television contract in Australian sporting history that is expected to include sweeping changes to match scheduling.

The deal would go from 2018 until the end of the 2022 season.

In the key developments:

● FOX Sports is bidding to show every match live, the same as it does in the AFL;

story-fnp0lyn3-1227468567930

● THE double-game schedule on Friday nights will be scrapped, replaced by one on Thursday nights to get the stronger prime-time, free-to-air ratings. Fans will no longer have to sit up until midnight to watch a delayed telecast of the second game with more than 70 advertisements.

● THE future of Monday night football on Fox Sports is in doubt because the NRL does not want to play its rounds over five days and potentially fatigue its audiences.

Struggling clubs and elite players will be the biggest winners when annual grants are expected to increase towards $12 million for each club and $11 million for the salary cap.

This is a move that should finally get all 16 clubs onside after months of unrest and even threats by 12 non-aligned NRL clubs to refuse to sign new participation agreements and possibly lead to a breakaway.

At the moment clubs get grants of $7.8 million a year and spend $7.5 million on the salary cap.

The $4.2 million grant increase would be justified by a whopping 70 per cent jump in the broadcasting money from free-to-air, pay television and digital platforms from the current deal of $1 billion.

The superstars of the game such as Johnathan Thurston and Greg Inglis could expect to earn upwards of $1.5 million a season.

The biggest victory for fans will be having eight games live every weekend. The free-to-air networks are willing to agree to this because only 30 per cent of households have pay television.

The future of Monday night football is in doubt under the new negotiations because the games are so poorly attended, with an average crowd figure of only 11,250 this year.

Interestingly, during the broadcast discussions there has been no talk of expansion or extra time slots that would become available from including a second New Zealand team, a Perth club or a second Brisbane side.

That’s not to say expansion won’t happen. There will be special clauses in the new deal concerning the possibility of more content should new teams enter the competition.

One sticking point is the NRL’s wish to play an extra game on free-to-air television to get the bigger reach and audience.

This could mean Channel 10 getting one game per week from Fox Sports and Nine keeping three.

However, this would considerably reduce the money Fox Sports is prepared to pay because having only four exclusive games instead of five would affect its subscription numbers.

Would you want to sign up for Foxtel if you can get half the games for free?

The most likely broadcasters will be Channel 9, Fox Sports, Telstra and Sky TV in New Zealand, although networks Ten and Seven are still in serious discussions.

The only certainty about the State of Origin coverage is that it will remain on free-to-air and that is currently rated a more valuable product than even the grand final.

All three networks are bidding for it but it is likely to remain with the major free-to-air player, most likely Channel 9.

Under the new agreement, three games would be played on Saturdays, three on Sundays and one on Thursday and Friday.
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http://www.dailytelegraph.com.au/sp...orm-rugby-league/story-fnp0lyn3-1227468567930
 
stupidlikeafox said:
Just to help gauge potential worth of the AFL rights.

Channel 9 has paid $925million for 4 FTA games (+ Finals and SOO) from 2018-22.

No PTV, NZ or Telstra component as of yet. Will finished between $1.7 and $2billion by the look of it.

http://www.9news.com.au/national/20...-channel-nine-s-new-nrl-broadcast-rights-deal
Click to expand...

Forgive my ignorance but how will the NRL double the deal when they have sold their most valuable assets already to channel 9? I mean obviously $925 million is a really good number by why are Foxtel and others going to pay the same, if not more?
 
RUNVS said:
Forgive my ignorance but how will the NRL double the deal when they have sold their most valuable assets already to channel 9? I mean obviously $925 million is a really good number by why are Foxtel and others going to pay the same, if not more?
Click to expand...

There will most likely be a 9th game (2 expansion teams, Brisbane and Perth or Wellington) taking FOX from 4 to 5 games per week (but not part of the FTA agreement so FOX will be paying for that).

In addition the CH9 contract is not iron-clad exclusive so FOX will most likely pay more to the NRL for their 5 exclusive games in addition to paying the CH9 fees for simulcasting, giving them an NRL Channel and all 9 games live on FOX.

Currently FOX is paying $500million/5years, NZ is worth $100million/5years and Telstra is $120million/5years with the NRL getting a percentage of the subscription to DigitalPass.

Maintaining the status quo will be $1.7billion over 5 years, and there will be no doubt and increase of some sort as live sports worth grows.
 
I assume this means that there is zero chance of the footy returning to Channel Nein now? It will be interesting to see what happens with the EPL rights next year. Lots of rumours going around that Bein is going to hold the rights for the Premier League next year in Australia. You'd think that Foxtel would then be prepared to pay just about anything to hold onto the Footy.....there's no other reason to have Foxtel other than for the live sport.
 
Big increase for them. In one (big) respect it reduces the competitive pressure for the AFL FTA bid, but also means if Ten want a slice of a major winter football code, they're now going to need to win a slice of the AFL pie. Couple of elements still unanswered here are:
  • What is the cash/contra split?
  • What are the NRL FTA broadcast requirements in Vic, SA, WA and Tas (are there any?)
  • Do 'digital platform' rights for Nine include Smart TVs, or are they limited to phones and tablets?
  • Will there still be a Monday night STV match?
stupidlikeafox said:
There will most likely be a 9th game (2 expansion teams, Brisbane and Perth or Wellington) taking FOX from 4 to 5 games per week (but not part of the FTA agreement so FOX will be paying for that).
Click to expand...

There's surely not enough time left to have two expansion teams up and running for the 2018 season? GWS, for example, were announced in 2008 for a 2012 AFL debut season.
 
RUNVS said:
Forgive my ignorance but how will the NRL double the deal when they have sold their most valuable assets already to channel 9? I mean obviously $925 million is a really good number by why are Foxtel and others going to pay the same, if not more?
Click to expand...
because fox sports pay more than Nine now for the basically the same, the only thing that will effect fox is the saturday fta game and no more monday night games, but the deal with nine allows the nrl to sell simulcasting to fox sports, which will reduce the contra component of the FTA deal. So basically the NRL have set a price for fox to meet to gain simulcasting because the NRL wont grant it unless fox exceed the loss in contra.

It's a massive deal that will get them very close to $2b. Nine were obviously desperate to prevent the rights going to tender without the f&l rights and foxtels stake in Ten.
 
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