Where does this market exist?We're talking about a car market not regulated by a non govt. profit organization. Not govt. legislation etc.
I don't know much about Jaguar and what they're doing, I'm just saying private enterprise trying influence their market usually fails.
These things take time, and the market will let private enterprise and / or govt. know when the market is ready to adopt EV on a large scale i:e take over ICE cars.