Opinion Adelaide Crows New Logo Discussion

The new Crows logo is...

  • Awesome

    Votes: 5 6.0%
  • Good

    Votes: 27 32.1%
  • Meh

    Votes: 27 32.1%
  • Not Good

    Votes: 10 11.9%
  • Terrible

    Votes: 15 17.9%

  • Total voters
    84

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It's amazing to think about the decision making process.

If it was going to be poorly received so you hide it on US election day, do you really want that as the brand for your club?

Surely the brand you use to sell the club and merch is not something you want to hide
Which is the exact reason why so many are miffed. A logo is supposed to represent pride in your club/organisation.

The fact we had to hide it is just embarrassing.
 
Came for the melt... did not disappoint! 😄
You're never going to please everyone with a logo. For me it's a B+ where the raptor was a D. I hated that thing from the jump!
The colours are also a massive improvement
On the back of some good recruiting and hopefully a solid "injury free" pre-season we can move away from being an untethered basketcase and actually 'make Adelaide great again'
 
The club leaked the logo not to gather feedback, but to start the acceptance process early. So that when it came out we were already expecting it.

Burying the news on the evening of US Election results is what a PR person advises when something is going to be received badly. Not when you are proud and want maximum exposure.

Part of me wonders whether we spent a huge amount of money on this project and ran out of time/money to seriously explore alternatives so they just accepted what they got given.

The fact most people can only praise it by saying it's better than the second worst AFL logo of the last decade (after the Suns) - rather than pointing to its inherent qualities as a logo - says a lot
The club has been schooled by - of all rivals - the Gold Coast Suns.

They're clearly proud of their rebrand, having an event to launch their new direction and publicising it well in advance. It feels like Adelaide has been caught out and decided to mitigate the damage by rushing to take out the trash on US election night.

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One thing that I always thought this logo would struggle with when it was first leaked was it might be ok-ish when large enough when viewed on a screen or when viewed in-person on merchandise but it will look horrible when shrunken down as the club’s social media profile picture and when pictured on club polo’s & caps online… and it really does.
 
The club has been schooled by - of all rivals - the Gold Coast Suns.

They're clearly proud of their rebrand, having an event to launch their new direction and publicising it well in advance. It feels like Adelaide has been caught out and decided to mitigate the damage by rushing to take out the trash on US election night.

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The fact Gold Coast are outdoing us by launching their logo at 6.10am on a Friday says a lot
 

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The club has been schooled by - of all rivals - the Gold Coast Suns.

They're clearly proud of their rebrand, having an event to launch their new direction and publicising it well in advance. It feels like Adelaide has been caught out and decided to mitigate the damage by rushing to take out the trash on US election night.

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They’re launching it at 6:10am on a Friday morning?
 
Pretty much. How many teams with animal mascots actually have good logos? Like logos that you look at and go "Yep. That's pretty ace." West Coast? Collingwood maybe? The rest are all pretty well bog average. No one really cared that Richmond were wearing a Tiger Beer label when they won 3 out of 4. Likewise Geelong and their... whatever the hell that is.
Yeah, I figure we've gone from possibly the worst logo in the league to somewhere in the middle. Meh
If we won a flag with this one would anyone say 'oh but our logo is no good'? It'd be instantly iconic. Whether it could be better.... who cares
 
Yeah, I figure we've gone from possibly the worst logo in the league to somewhere in the middle. Meh
If we won a flag with this one would anyone say 'oh but our logo is no good'? It'd be instantly iconic. Whether it could be better.... who cares
My rule of logos: If we're shit, the logo is shit. If we're good, the logo is not mentioned. If we win a flag, the logo is good.
 
Some overreacting going on?
It's seriously not bad
People who want merch will buy merch regardless of the logo
Also it's a football club logo
Overreacting?
Surely people have a right to be annoyed that we’ve gone with something pretty average and people in an hour have improved it 10 fold?
 

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Opinion Adelaide Crows New Logo Discussion

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