Opinion Adelaide Crows New Logo Discussion

[Peter Doherty]

Beat me

 

[Samcro24]

Beat me

To the gif or you stuck it in your arse?

 

[Southerntakeover]

Beat me

kirky

 

[1990crow]

It's amazing to think about the decision making process.

If it was going to be poorly received so you hide it on US election day, do you really want that as the brand for your club?

Surely the brand you use to sell the club and merch is not something you want to hide

Which is the exact reason why so many are miffed. A logo is supposed to represent pride in your club/organisation.

The fact we had to hide it is just embarrassing.

 

[Epic J]

Came for the melt... did not disappoint!
You're never going to please everyone with a logo. For me it's a B+ where the raptor was a D. I hated that thing from the jump!
The colours are also a massive improvement
On the back of some good recruiting and hopefully a solid "injury free" pre-season we can move away from being an untethered basketcase and actually 'make Adelaide great again'

 

[AC07]

View attachment 2159628
"it now incorporates the actual shape of South Australia"
...when you turn the state sideways and backwards - that defeats the purpose...

For full impact and to promote SA all broadcasted media must show this version.

 

[SA_Great]

The club leaked the logo not to gather feedback, but to start the acceptance process early. So that when it came out we were already expecting it.

Burying the news on the evening of US Election results is what a PR person advises when something is going to be received badly. Not when you are proud and want maximum exposure.

Part of me wonders whether we spent a huge amount of money on this project and ran out of time/money to seriously explore alternatives so they just accepted what they got given.

The fact most people can only praise it by saying it's better than the second worst AFL logo of the last decade (after the Suns) - rather than pointing to its inherent qualities as a logo - says a lot

The club has been schooled by - of all rivals - the Gold Coast Suns.

They're clearly proud of their rebrand, having an event to launch their new direction and publicising it well in advance. It feels like Adelaide has been caught out and decided to mitigate the damage by rushing to take out the trash on US election night.

 

[Firewalker]

One thing that I always thought this logo would struggle with when it was first leaked was it might be ok-ish when large enough when viewed on a screen or when viewed in-person on merchandise but it will look horrible when shrunken down as the club’s social media profile picture and when pictured on club polo’s & caps online… and it really does.

 

[Scorpus]

The club has been schooled by - of all rivals - the Gold Coast Suns.

They're clearly proud of their rebrand, having an event to launch their new direction and publicising it well in advance. It feels like Adelaide has been caught out and decided to mitigate the damage by rushing to take out the trash on US election night.

View attachment 2159828

The fact Gold Coast are outdoing us by launching their logo at 6.10am on a Friday says a lot

 

[AC07]

View attachment 2159691

Wonder if they resurrect this jumper with the new logo

Now I’ve seen the new logo this one looks fat and stumpy!

 

[Samcro24]

Now I’ve seen the new logo this one looks fat and stumpy!

I thought the same. It’s a bit chubby

 

[jackster83]

I thought the same. It’s a bit chubby

Just in time for us to draft Tyler Welsh.

 

[jbanger]

What an absolute load of wank.

 

[texanmike]

 

[brucetiki]

The club has been schooled by - of all rivals - the Gold Coast Suns.

They're clearly proud of their rebrand, having an event to launch their new direction and publicising it well in advance. It feels like Adelaide has been caught out and decided to mitigate the damage by rushing to take out the trash on US election night.

View attachment 2159828

They’re launching it at 6:10am on a Friday morning?

 

[Samcro24]

They’re launching it at 6:10am on a Friday morning?

Sunrise

That’s real commitment to the bit

 

[Burtonsgottago]

View attachment 2159691

Wonder if they resurrect this jumper with the new logo

Hope not

 

[1990crow]

They’re launching it at 6:10am on a Friday morning?

So the Cows (or is crows?) don't get confused with daylight saving.

 

[Burtonsgottago]

For full impact and to promote SA all broadcasted media must show this version.

View attachment 2159829

That doesn’t look like the shape of SA

 

[GameofSloanes]

Pretty much. How many teams with animal mascots actually have good logos? Like logos that you look at and go "Yep. That's pretty ace." West Coast? Collingwood maybe? The rest are all pretty well bog average. No one really cared that Richmond were wearing a Tiger Beer label when they won 3 out of 4. Likewise Geelong and their... whatever the hell that is.

Yeah, I figure we've gone from possibly the worst logo in the league to somewhere in the middle. Meh
If we won a flag with this one would anyone say 'oh but our logo is no good'? It'd be instantly iconic. Whether it could be better.... who cares

 

[Mr_Moogle]

Yeah, I figure we've gone from possibly the worst logo in the league to somewhere in the middle. Meh
If we won a flag with this one would anyone say 'oh but our logo is no good'? It'd be instantly iconic. Whether it could be better.... who cares

My rule of logos: If we're shit, the logo is shit. If we're good, the logo is not mentioned. If we win a flag, the logo is good.

 

[feenix67]

I saw the logo last week (the actual one not the leak). My first reaction was hmmm... but it has grown on me. I think most people will come around to liking it.

 

[Slime Roy]

For full impact and to promote SA all broadcasted media must show this version.

View attachment 2159829

Clawing our way out of the bottom 4!

 

[ftmch]

I really quite like it. And dig that we've removed the 'Crows' text - just 'Adelaide' is subtle but impactful.

Good shit.

 

[FR0GGY]

Some overreacting going on?
It's seriously not bad
People who want merch will buy merch regardless of the logo
Also it's a football club logo

Overreacting?
Surely people have a right to be annoyed that we’ve gone with something pretty average and people in an hour have improved it 10 fold?