Concrete proof that this is all simply a marketing exercise? Today, Jay Kennedy-Harris had "K-HARRIS" above his number as the full name wouldn't have fit. That's fine. But the same principle should have been applied to Lewis Roberts-Thomson on Saturday.
Instead, because the media love calling him LRT, and he loves getting called LRT, the AFL decide to put the grammatically incorrect and quite frankly stupid abbreviation of "L.R.T" on his jumper instead of "R-THOMSON" as it should have been.
This isn't about identifying players at all – it's about making a quick buck.
Yup. the whole LRT thing just looks so unprofessional.
No issue with the AFL trying to make a buck, no one is forced to buy them, and everyone who does seems pretty happy about it